The Global Pickup Soundproofing Material Market was valued at USD 1,230 million in 2024 and is projected to reach USD 1,890 million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.5% during the forecast period (2024–2032). This growth is being driven by increasing pickup truck sales, rising consumer demand for quieter vehicle cabins, and the accelerating adoption of advanced NVH (Noise, Vibration, and Harshness) solutions across both OEM and aftermarket automotive sectors.

As the pickup truck segment transforms toward premium cabin experiences and electric powertrains, the spotlight is on the key material suppliers who are driving innovation, efficiency, and acoustic performance. In this blog, we profile the Top 10 Companies in the Pickup Soundproofing Material Industry—a mix of global automotive suppliers, specialty chemical manufacturers, and NVH pioneers shaping the future of vehicle acoustics.

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🔺 1. Sumitomo Riko Co., Ltd. (Sumitomoriko)

Headquarters: Komaki, Aichi, Japan
Key Offering: Anti-vibration rubber, acoustic foams, NVH components for automotive applications

Sumitomo Riko is the global market leader in pickup soundproofing materials, holding approximately 18% market share in 2024. The company’s dominance stems from its extensive product portfolio spanning body soundproofing components, engine mounts, and cabin insulation systems. With strong OEM relationships across North America, Japan, and Asia, Sumitomoriko supplies soundproofing solutions to major pickup truck manufacturers worldwide. Its proprietary foam technologies deliver measurable cabin noise reductions while meeting increasingly stringent weight targets.

Key Innovations:

• Lightweight multi-layer acoustic foam systems for full-size pickups

• Anti-vibration rubber components with enhanced durability for heavy-duty applications

• R&D investment in EV-specific NVH materials addressing high-frequency motor noise

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⑦ 2. Autoneum Holding AG

Headquarters: Winterthur, Switzerland
Key Offering: Textile-based acoustic systems, underbody shields, inner dashes, and trunk liners

Autoneum is one of the world’s leading acoustic and thermal management specialists for the automotive industry. Holding approximately 15% market share, the company supplies advanced soundproofing systems to global pickup truck OEMs including Ford, General Motors, and Stellantis. Autoneum’s Hybrid-Acoustics technology combines multiple material layers to deliver superior NVH performance with reduced component weight—a critical advantage as automakers push toward greater fuel efficiency and electrification.

Key Innovations:

• Ultra-lightweight Hybrid-Acoustics product platform reducing weight by up to 50% versus conventional solutions

• Sustainable soundproofing materials utilizing recycled fibers and bio-based content

• Expansion of manufacturing footprint in North America and Asia to serve growing pickup markets

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⑥ 3. Zhuzhou Times New Material Technology Co., Ltd.

Headquarters: Zhuzhou, Hunan, China
Key Offering: Rubber-based NVH components, sound deadening materials, vibration isolation systems

Zhuzhou Times is China’s leading NVH materials manufacturer and holds approximately 12% global market share. The company has grown rapidly alongside China’s booming pickup truck segment, which has recorded annual sales growth of 18% in recent years. Zhuzhou Times supplies both domestic automakers and international OEMs operating in China, providing cost-competitive yet technically advanced soundproofing solutions tailored to the specific acoustic challenges of light commercial vehicles and pickup platforms.

Key Innovations:

• Capacity expansion programs to meet surging domestic demand

• Development of next-generation rubber composite materials for electric pickup platforms

• Strategic partnerships with leading Chinese automakers entering the pickup segment

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⑤ 4. Adler Pelzer Group

Headquarters: Hagen, Germany
Key Offering: Acoustic and thermal insulation systems, floor coverings, wheel arch liners, engine encapsulation

Adler Pelzer Group is a prominent European supplier of automotive acoustics and thermal management systems with significant operations across Europe, North America, and Asia. The company has built a strong reputation in the pickup segment by delivering high-performance insulation systems that meet EU exterior noise regulations while addressing interior comfort standards. Adler Pelzer’s vertically integrated manufacturing model allows it to manage material development, production, and delivery with consistent quality across global markets.

Key Innovations:

• Sustainable acoustic systems incorporating recycled content exceeding 50% by weight

• Thermoacoustic composites combining noise reduction with thermal insulation for engine compartments

• Dedicated EV product lines addressing unique soundproofing requirements of electric pickup platforms

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④ 5. Auria Solutions

Headquarters: Auburn Hills, Michigan, USA
Key Offering: Acoustics, flooring systems, dash insulators, and headliners for North American pickup platforms

Auria Solutions is a dedicated automotive acoustics and soft trim manufacturer with deep roots in the North American pickup truck market. As a Tier 1 supplier to Ford, GM, Ram, and Toyota, Auria delivers complete acoustic floor systems, dash insulators, and cargo area treatments that are engineered specifically for the structural and usage demands of pickup trucks. The U.S. pickup truck market, which remains the world’s largest by volume, forms the backbone of Auria’s business, with strong OEM contracts supporting consistent production volumes.

Key Innovations:

• Complete floor acoustics systems with integrated thermal barriers for full-size truck platforms

• Lightweight fiber-based insulators achieving 30% weight reduction versus bitumen alternatives

• Investment in sustainable raw material sourcing and closed-loop manufacturing processes

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③ 6. Toyota Boshoku Corporation

Headquarters: Kariya, Aichi, Japan
Key Offering: Interior acoustic components, seat systems, filtration and environmental systems for Toyota and Lexus vehicles

Toyota Boshoku is a key member of the Toyota Group and a significant supplier of interior acoustic and insulation components across Toyota’s global pickup portfolio, including the Hilux and Tundra platforms. The company brings a systems-level approach to cabin acoustics, integrating soundproofing materials with seat structures, door linings, and headliners to create holistic NVH solutions. Toyota Boshoku’s close collaboration with Toyota Motor Corporation ensures its acoustic materials are co-developed with vehicle architecture from the earliest design stages.

Key Innovations:

• Integrated acoustic-seat systems delivering measurable improvements in low-frequency road noise

• Bio-based fiber materials reducing environmental impact of cabin insulation components

• Expansion into electric truck platforms with frequency-specific NVH damping technologies

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② 7. 3M Company

Headquarters: Saint Paul, Minnesota, USA
Key Offering: Sound deadening pads, vibration damping films, acoustic foams, and adhesive systems

3M is one of the most recognized names in automotive soundproofing, offering a broad range of materials used in both OEM manufacturing and aftermarket applications. The company’s automotive division supplies sound deadening products that are widely used in pickup truck body panels, firewall applications, and underbody treatments. Notably, in early 2024, 3M launched a new ultra-thin soundproofing material specifically engineered for electric vehicle applications, addressing both weight reduction and noise cancellation challenges in next-generation pickups. This product exemplifies 3M’s position at the forefront of EV acoustic innovation.

Key Innovations:

• Ultra-thin EV-specific soundproofing films balancing minimal weight with maximum noise absorption

• Advanced vibration damping solutions for high-stress pickup truck applications

• Broad aftermarket product range supporting the growing DIY pickup customization trend

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Pickup Soundproofing Material Market – View in Detailed Research Report

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① 8. Henkel AG & Co. KGaA

Headquarters: Düsseldorf, Germany
Key Offering: Structural acoustic foams, body sealers, anti-flutter materials, and vibration damping compounds

Henkel is a global leader in adhesive technologies and acoustic body-in-white solutions used extensively in pickup truck manufacturing. The company’s TEROSON brand is widely recognized across the automotive industry for delivering reliable sound deadening and structural reinforcement products. Henkel’s acoustic foam systems are applied directly within vehicle cavities during assembly, expanding to fill structural voids and significantly reducing the transmission of road and wind noise into the pickup cabin. Furthermore, Henkel has been actively developing low-VOC and environmentally responsible formulations in response to tightening automotive sustainability standards.

Key Innovations:

• TEROSON cavity-filling acoustic baffles for structural noise reduction in pickup body architecture

• Development of low-emission, water-based acoustic compounds meeting stringent OEM environmental requirements

• Acoustic adhesive systems enabling lightweight assembly without compromising NVH performance

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⑧ 9. Faurecia (FORVIA)

Headquarters: Nanterre, France
Key Offering: Acoustic modules, interior systems, seat structures, and clean mobility solutions

Faurecia, now operating as part of the FORVIA group following its merger with Hella, is one of the world’s largest automotive technology companies and a significant player in vehicle acoustic systems. The company’s Acoustic Solutions division develops integrated noise management systems for pickup truck interiors, combining material science with digital simulation tools to optimize NVH performance from the earliest vehicle development phases. Faurecia serves major global OEMs and has been expanding its portfolio of solutions tailored to premium pickup platforms where buyers increasingly expect car-like cabin refinement.

Key Innovations:

• Digital acoustic simulation capabilities reducing development time for NVH systems

• Integrated door and floor acoustic modules combining multiple functions in a single lightweight assembly

• Active noise cancellation research complementing passive soundproofing material systems

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🕁 10. NVH Korea Co., Ltd.

Headquarters: Gyeonggi-do, South Korea
Key Offering: Sound absorbing materials, dash insulators, floor acoustic systems, and trunk trim components

NVH Korea is a specialized automotive NVH materials manufacturer with strong supply relationships across South Korean and global automakers. The company focuses exclusively on noise, vibration, and harshness solutions, giving it a depth of technical expertise that broader automotive suppliers often cannot match. NVH Korea’s products are used in pickup trucks produced by Hyundai, Kia, and SsangYong, as well as international platforms assembled in Korea and Southeast Asia. The company has been investing in new material technologies to address the growing demand from electric pickup platforms entering the Korean and global markets.

Key Innovations:

• High-performance multilayer acoustic floor systems optimized for pickup truck platforms

• Lightweight fiber composite insulators delivering improved NVH with reduced mass

• Growing export footprint targeting Southeast Asian and North American OEM supply chains

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Pickup Soundproofing Material Market – View in Detailed Research Report

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🌎 Outlook: The Future of Pickup Soundproofing Is Lighter, Smarter, and Greener

The pickup soundproofing material market is undergoing a significant transformation. While traditional bitumen-based and rubber solutions continue to hold volume share, the industry is investing heavily in lightweight composites, bio-based materials, and frequency-specific acoustic technologies designed for the next generation of electric and hybrid pickup platforms.

📈 Key Trends Shaping the Market:

• Rapid expansion of electric pickup platforms driving demand for EV-specific NVH solutions targeting motor and road noise frequencies

• Regulatory tightening on exterior vehicle noise limits in the EU, North America, and Asia pushing OEM investment in advanced materials

• Growing aftermarket segment as North American pickup owners spend an average of $2,500 on vehicle upgrades including soundproofing kits

• Sustainability imperatives accelerating adoption of recycled-content and bio-based acoustic materials across OEM supply chains

Get Full Report Here:
Pickup Soundproofing Material Market – View in Detailed Research Report

The companies profiled above are not only quieting the world’s most popular work vehicles—they’re spearheading the acoustic transformation of the modern pickup truck cabin.