The Global Palatants and Attractants in Feed Market was valued at USD 1.23 Billion in 2024 and is projected to reach USD 1.67 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2024-2030). This growth is driven by the rising demand for animal protein, increasing aquaculture production, and the shift toward antibiotic-free animal nutrition solutions.
As feed manufacturers seek natural solutions to enhance palatability and nutrient uptake, industry leaders are innovating with advanced flavor systems and sensory enhancement technologies. This profile examines the Top 10 Companies in the Palatants and Attractants in Feed Industry—specialized ingredient suppliers and animal nutrition innovators shaping the future of livestock nutrition.
🔟 1. Kemin Industries
Headquarters: Des Moines, Iowa, USA
Key Offering: PROSURF® palatability enhancers, PROTEX® protein masking agents
Kemin combines 60+ years of animal nutrition expertise with cutting-edge flavor technology. Their solutions help mask bitter notes from functional ingredients while improving feed intake across species.
Technical Highlights:
- Patented microencapsulation for heat-stable flavors
- Species-specific flavor profiles backed by animal trials
- Clean-label solutions meeting EU and USDA organic standards
Download FREE Sample Report: Global Palatants and Attractants in Feed Market – View in Detailed Research Report
9️⃣ 2. Diana Group (Symrise AG)
Headquarters: Elven, France
Key Offering: DIANA® feed palatants, ProteXeal® protein flavors
Leveraging Symrise’s flavor expertise, Diana Group develops customized solutions that improve feed acceptance while maintaining nutritional integrity.
Technical Highlights:
- Natural flavor extracts processed through gentle extraction
- Thermo-resistant liquid formulations withstand pelleting
8️⃣ 3. AFB International
Headquarters: St. Charles, Missouri, USA
Key Offering: TruGro® palatability systems, Entic® modifiers
AFB brings pet food palatability science to livestock nutrition, with solutions proven to enhance intake during critical growth phases.
Technical Highlights:
- Patent-pending savory enhancement compounds
- Masking agents for alternative proteins
7️⃣ 4. Bluestar Adisseo
Headquarters: Antony, France
Key Offering: NutriPass® L encapsulation, aroma solutions
Adisseo integrates palatability solutions with its amino acid expertise, particularly for methionine-rich feeds that require flavor masking.
Technical Highlights:
- Lipid-based encapsulation protects volatile compounds
- Synergistic gut health benefits
Download FREE Sample Report: Global Palatants and Attractants in Feed Market – View in Detailed Research Report
6️⃣ 5. Innovad
Headquarters: Breda, Netherlands
Key Offering: Essential GutCare® blends, TastePAL®
Innovad combines palatants with gut health benefits, particularly targeting young animals during critical transitional feeding phases.
Technical Highlights:
- Phytogenic-flavor hybrid formulations
- Prebiotic palatability solutions
5️⃣ 6. Sonac (Darling Ingredients)
Headquarters: Son, Netherlands
Key Offering: Pro-Pork® palatants, liver-based attractants
Sonac’s animal co-product expertise yields natural palatability solutions highly effective in aquaculture and specialty feeds.
Technical Highlights:
- Sustainable circular protein sourcing
- High-digestibility protein fractions
4️⃣ 7. BHJ A/S
Headquarters: Vejle, Denmark
Key Offering: Feedboost® enhancers, marine lipid attractants
BHJ specializes in fish-based palatants for aquatic species, helping maintain consistent feed intake through seasonal variations.
Technical Highlights:
- Oxidation-stabilized marine lipids
- Controlled-release technology
3️⃣ 8. Wing Biotech (Shanghai)
Headquarters: Shanghai, China
Key Offering: Weiprotein® vegetable flavors
This Asian leader develops cost-effective plant-based solutions tailored to regional feed formulations and ingredient preferences.
Technical Highlights:
- Fermentation-derived flavor technology
- Custom regional formulations
2️⃣ 9. HJ Baker & Bro.
Headquarters: Shelton, Connecticut, USA
Key Offering: Propath® proteins, liquid feed flavors
HJ Baker specializes in rumen-protected flavor solutions that help maintain dairy cattle intake during metabolic stress periods.
Technical Highlights:
- Bypass technology preserves flavors
- Energy-dense liquid systems
1️⃣ 10. Chongqing Mintai New Agrotech
Headquarters: Chongqing, China
Key Offering: Herbal extract palatants, antimicrobial flavor blends
This Chinese innovator combines traditional herbal knowledge with modern extraction techniques for multifunctional palatability solutions.
Technical Highlights:
- Natural antimicrobial flavor systems
- Digestive-support phytogenics
Get Full Report Here: Global Palatants and Attractants in Feed Market – View in Detailed Research Report
🌍 Market Outlook: The New Era of Precision Feed Enhancement
The palatants market is evolving from simple flavor additives to integrated nutritional solutions that optimize animal performance while meeting regulatory and consumer demands for clean-label ingredients.
📈 Key Industry Developments:
- Increasing use of fermentation technology for novel flavors
- Microencapsulation advances improving stability
- Combination products delivering palatability plus functional benefits
- Regional formulation expertise gaining importance
Get Full Report Here: Global Palatants and Attractants in Feed Market – View in Detailed Research Report
The featured companies are transforming animal nutrition by enhancing feed acceptance while supporting the sustainable production of meat, dairy, and aquaculture products worldwide.
