MARKET INSIGHTS
The Construction Grade Hydroxypropyl Starch (HPS) market reached USD 1.8 billion in 2025. Projections show a steady rise to USD 3.1 billion by 2034, reflecting a compound annual growth rate of 6.3 % over the forecast period. In the United States the market stood at USD 450 million in 2025, while China is expected to account for USD 850 million by 2034.
HPS is a bio‑based polymer derived from natural starch, chemically modified to act as a thickener, water‑retention agent and binder in construction materials. Its role in enhancing workability, adhesion and overall mixture performance makes it indispensable for tile adhesives, cement mortars and putty powders. Two primary pH segments dominate the market: PH 8‑9 and PH 9‑10.5, each tailored to specific formulation requirements.
Market expansion is driven by the Global construction sector’s growth in emerging economies and a heightened demand for high‑performance, sustainable construction chemicals. Stringent green‑building regulations and the superior performance of HPS over conventional additives further accelerate adoption. Nevertheless, price volatility of raw materials and supply‑chain disruptions pose significant risks. Key incumbents such as AVEBE, Gomes Chemical and Youfu Chemical collectively captured a large share of the market in 2025.
Construction Grade HPS Market – View in Detailed Research Report
Top 10 Companies in the Construction Grade HPS Market
- AVEBE (Netherlands)
Headquarters: Amsterdam, Netherlands
Key Offering: High‑grade PH 9‑10.5 HPS for tile adhesives and cement mortarsAVEBE’s long‑standing expertise in potato starch derivatives underpins its reputation for delivering consistent, high‑performance additives that improve water retention and reduce shrinkage in cement‑based mixes. The company’s R&D focus on pH optimisation has enabled it to meet the stringent performance criteria of large‑format tile installations and high‑strength concrete applications.
Strategic Sustainability Initiatives:
- Investment in renewable starch sourcing from certified farms
- Life‑cycle assessment of HPS to support green‑building certifications
- Collaboration with construction firms to pilot low‑VOC formulations
- Gomes Chemical (China)
Headquarters: Shanghai, China
Key Offering: PH 8‑9 HPS for cement mortars and putty powdersGomes Chemical leverages its extensive domestic distribution network to supply high‑performance HPS across China’s booming residential and commercial construction markets. The company’s focus on cost‑effective production has positioned it as a preferred supplier for mid‑market tile adhesive formulations.
Growth Initiatives:
- Expansion of local manufacturing capacity to reduce lead times
- Partnerships with regional construction material distributors
- Development of low‑cost PH 8‑9 grades for large‑scale renovation projects
- Youfu Chemical (China)
Headquarters: Shenzhen, China
Key Offering: PH 9‑10.5 HPS for high‑performance concrete and tile adhesivesYoufu Chemical’s emphasis on advanced polymer chemistry has enabled it to deliver HPS with superior water‑retention and workability characteristics, essential for high‑pressure concrete pumps and hydro‑demolition equipment.
Innovation Highlights:
- Development of smart HPS blends integrated with IoT sensors for real‑time monitoring
- Collaboration with construction equipment manufacturers to optimize pump performance
- Continuous improvement of raw‑material sourcing to mitigate price volatility
- Bangshang International (China)
Headquarters: Guangzhou, China
Key Offering: PH 8‑9 HPS for cement mortars and putty powdersBangshang International’s strategic focus on the emerging urban infrastructure sector has driven its growth in the PH 8‑9 segment, catering to large‑scale renovation and new construction projects across China.
Key Activities:
- Investment in automated production lines to improve consistency
- Partnerships with local construction firms for pilot projects
- Research into low‑energy manufacturing processes
- ETON (China)
Headquarters: Shanghai, China
Key Offering: PH 9‑10.5 HPS for high‑performance tile adhesivesETON’s focus on premium additives has positioned it as a leading supplier for high‑quality tile adhesive formulations, especially in the large‑format tile market where water retention and sag resistance are critical.
Strategic Moves:
- Development of ready‑mix adhesive solutions for commercial contractors
- Collaboration with architectural firms to integrate HPS into design specifications
- Expansion of R&D into environmentally friendly binders
- ELITE INDUSTRIAL (China)
Headquarters: Nanjing, China
Key Offering: PH 8‑9 HPS for cement mortars and putty powdersELITE INDUSTRIAL’s manufacturing footprint across eastern China has enabled it to capture a significant share of the mid‑market segment, delivering cost‑effective HPS solutions for residential construction.
Initiatives:
- Implementation of quality‑control systems to ensure batch consistency
- Partnerships with construction material distributors for rapid market penetration
- Investment in energy‑efficient production technologies
- Guangda Technological Development (China)
Headquarters: Guangzhou, China
Key Offering: PH 9‑10.5 HPS for high‑pressure concrete applicationsGuangda’s focus on high‑pressure systems has made it a key supplier for infrastructure projects, particularly in the development of highways and bridges.
Key Focus:
- Collaboration with civil engineering firms to tailor HPS for specific structural requirements
- Investment in predictive maintenance technologies for high‑pressure equipment
- Expansion of supply chain resilience to counter raw‑material volatility
- Shandong Zhuonuo Biotechnology (China)
Headquarters: Jinan, China
Key Offering: PH 8‑9 HPS for cement mortars and putty powdersShandong Zhuonuo Biotechnology’s emphasis on bio‑based production processes aligns with the growing demand for sustainable construction chemicals.
Strategic Directions:
- Development of low‑carbon HPS formulations
- Partnerships with environmental certification bodies
- Scaling production to meet regional infrastructure demand
- GaoXin Chemical (China)
Headquarters: Chengdu, China
Key Offering: PH 9‑10.5 HPS for high‑performance tile adhesivesGaoXin Chemical has positioned itself as a niche supplier, focusing on high‑value, performance‑specific HPS blends for premium tile and flooring markets.
Innovation Efforts:
- R&D into nano‑structured HPS for improved water‑retention
- Collaboration with design studios to integrate HPS into aesthetic specifications
- Focus on reducing energy consumption in the manufacturing process
- Jiangsu Starch Co. (China)
Headquarters: Nanjing, China
Key Offering: PH 8‑9 HPS for cement mortars and putty powdersJiangsu Starch Co. leverages its extensive starch sourcing network to supply cost‑effective HPS for large‑scale residential projects.
Key Initiatives:
- Investment in scalable production lines to meet rising demand
- Partnerships with regional construction firms for pilot projects
- Focus on improving product durability through advanced polymer blends
Construction Grade HPS Market – View in Detailed Research Report
Construction Grade HPS Market – View in Detailed Research Report
Market Outlook
From 2026 to 2034 the market is expected to grow at a steady pace, driven by continued investment in infrastructure and the adoption of green‑building standards. The demand for high‑performance, sustainable additives will push manufacturers to refine pH‑specific formulations that enhance water retention and workability, while mitigating the impact of raw‑material price swings.
Future Trends
- Sustainability and Performance Innovation – The push for low‑carbon construction will accelerate the development of bio‑based HPS with reduced energy footprints.
- Digitalisation and IoT Integration – Smart HPS systems embedded with sensors will enable predictive maintenance and real‑time performance monitoring for high‑pressure pumps and demolition equipment.
- High‑pH Grades Adoption – PH 9‑10.5 segments will become the preferred choice for projects requiring extended open time and reduced cracking.
- Automation in Construction – The rise of mechanised and automated construction techniques will sustain demand for robust HPS that can withstand high‑pressure fluid handling.
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