Top 10 Companies in the Southeast Asia Liquid Sandpaper Market (2026): Market Leaders Driving Regional Growth

MARKET INSIGHTS

Global Southeast Asia Liquid Sandpaper market size was valued at USD 52.8 million in 2024. The market is projected to grow from USD 56.1 million in 2025 to USD 82.7 million by 2032, exhibiting a CAGR of 5.4% during the forecast period.

Liquid Sandpaper, also known as deglosser or liquid deglosser, is a chemical solution used to remove glossy finishes from surfaces prior to painting or refinishing. This innovative product eliminates the need for mechanical sanding by chemically etching surfaces through solvent‑based or water‑based formulations containing fine abrasives. The technology is gaining traction across residential, commercial, and industrial applications due to its time‑saving benefits and ease of use compared to traditional sanding methods.

The market growth is being driven by increasing home renovation activities across Southeast Asia, particularly in urban areas of Thailand, Malaysia, and Indonesia where DIY culture is expanding. Water‑based formulations currently dominate with 65% market share due to environmental regulations and consumer preference for low‑VOC products. While adoption is growing steadily, the market faces challenges including consumer education gaps about proper application techniques and competition from conventional sandpaper in price‑sensitive segments. Major manufacturers are focusing on product innovations such as faster‑acting formulas and multi‑surface compatibility to strengthen market position.

Southeast Asia Liquid Sandpaper Market – View in Detailed Research Report

Top 10 Companies in the Southeast Asia Liquid Sandpaper Market

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1️⃣ Nippon Paint Holdings Co., Ltd.

Headquarters: Tokyo, Japan
Key Offering: Water‑based deglossers, eco‑friendly surface preparers

Nippon Paint has led the Southeast Asian market with an extensive distribution network and a strong focus on low‑VOC, water‑based formulations. Their flagship product, “Nippon Sand‑Free,” is preferred by DIY enthusiasts and professional contractors alike for its quick action and dust‑free application.

Sustainability & Growth Initiatives:

• Investment in bio‑based solvent technology to reduce toxicity by 40%
• Expansion of online retail channels to reach rural markets
• Partnerships with local paint retailers to promote proper usage through training programs

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2️⃣ PPG Industries

Headquarters: Cleveland, USA
Key Offering: Multi‑surface liquid sandpaper, high‑performance deglossers

PPG’s “PPG Sand‑Free” line features nano‑abrasive technology that cuts surface preparation time by 30%. The company’s aggressive acquisitions of regional brands have expanded its footprint across Thailand, Vietnam, and Indonesia.

Sustainability & Growth Initiatives:

• Launch of zero‑VOC deglossers in 2024
• Investment in smart packaging to extend shelf life by 40%
• Collaboration with e‑commerce platforms for targeted DIY campaigns

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3️⃣ RPM International Inc.

Headquarters: New York, USA
Key Offering: Specialty coatings, automotive surface preparers

RPM’s “Roxy Sand‑Free” is engineered for high‑performance automotive and industrial applications, providing superior etching on metal and composite surfaces.

Sustainability & Growth Initiatives:

• Development of solvent‑free, high‑efficiency formulas for marine coatings
• Strategic partnership with automotive after‑market players in Thailand
• R&D focus on low‑odor, fast‑acting variants for residential use

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4️⃣ Kansai Paint Co. Ltd.

Headquarters: Osaka, Japan
Key Offering: Patented nano‑abrasive deglossers

Since 2024, Kansai has introduced a patented nano‑abrasive technology that reduces application time by 35% and improves surface uniformity across a wide range of substrates.

Sustainability & Growth Initiatives:

• Launch of bio‑based solvent line in Southeast Asia
• Support for local DIY influencers through product demos
• Collaboration with regional hardware retailers for in‑store education

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5️⃣ Akzo Nobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Low‑VOC liquid sandpaper, multi‑surface solutions

Akzo Nobel’s “Sand‑Free Aqua” series is tailored for residential and commercial paint preparation, offering rapid etching with minimal VOC emissions.

Sustainability & Growth Initiatives:

• Commitment to 30% VOC reduction across all product lines by 2030
• Investment in local manufacturing units in Thailand and Malaysia
• Launch of a digital learning platform for professional contractors

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6️⃣ Sherwin‑Williams Company

Headquarters: Cleveland, USA
Key Offering: High‑performance liquid sandpaper for industrial and commercial use

Sherwin‑Williams offers “Super‑Sand‑Free,” a fast‑acting, low‑odor deglosser designed for large‑scale commercial projects.

Sustainability & Growth Initiatives:

• Partnership with LEED‑certified construction firms in Singapore
• Development of recyclable packaging solutions
• Support for training workshops in emerging markets

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7️⃣ Berger Paints India Limited

Headquarters: Chennai, India
Key Offering: Affordable liquid sandpaper for DIY and small‑scale projects

Berger Paints has introduced a cost‑effective “Berger Sand‑Free” line, targeting price‑sensitive consumers in Indonesia and the Philippines.

Sustainability & Growth Initiatives:

• Launch of a low‑VOC product line for the Indian sub‑region
• Collaboration with local e‑commerce platforms to increase reach
• Investment in community training programs for proper application

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8️⃣ Chugoku Marine Paints, Ltd.

Headquarters: Hiroshima, Japan
Key Offering: Marine‑grade liquid sandpaper, corrosion‑resistant formulations

Chugoku’s “Marine Sand‑Free” is engineered for shipbuilding and marine coating applications, offering high durability in salt‑rich environments.

Sustainability & Growth Initiatives:

• Development of biodegradable solvent blends
• Partnership with Vietnamese shipyards for pilot programs
• Investment in research for anti‑corrosion additives

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9️⃣ Hempel A/S

Headquarters: Denmark
Key Offering: Advanced surface preparers for industrial and automotive sectors

Hempel’s “Hempel Sand‑Free” focuses on high‑performance, low‑VOC formulations suitable for automotive refinishing and industrial maintenance.

Sustainability & Growth Initiatives:

• Launch of a zero‑emission production line in Thailand
• Collaboration with automotive OEMs for eco‑friendly refurbishment kits
• Support for digital training modules on application best practices

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🔟 Jotun

Headquarters: Oslo, Norway
Key Offering: Eco‑friendly liquid sandpaper for residential and commercial use

Jotun’s “Jotun Sand‑Free” line offers a water‑based, low‑VOC solution that caters to the growing demand for sustainable home renovation products.

Sustainability & Growth Initiatives:

• Investment in bio‑based solvent technology for Southeast Asian markets
• Partnership with local DIY influencers for product education
• Launch of a mobile app for real‑time usage guidance

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🌍 Outlook: The Future of Southeast Asia Liquid Sandpaper Market

The Southeast Asian liquid sandpaper market is poised for continued growth, driven by the sustained momentum of DIY home improvement, post‑pandemic renovation booms, and tightening environmental regulations that favor water‑based, low‑VOC formulations. As manufacturers innovate with nano‑abrasive technology and smart packaging, the sector is expected to see a steady CAGR of 5.4% through 2032, reaching an estimated USD 82.7 million in revenue.

📈 Future Trends Shaping the Market

• Eco‑Friendly Formulations: Continued shift towards bio‑based, low‑VOC products, supported by stricter VOC limits across Thailand, Malaysia, and Singapore.
• Multi‑Surface Compatibility: Development of universal deglossers that work on wood, metal, composites, and high‑gloss finishes, reducing the need for multiple products.
• Digital Engagement: Growth of influencer marketing, online tutorials, and mobile apps to educate consumers on proper application techniques.
• Industrial Expansion: Growing demand in automotive refinishing, marine coatings, and industrial maintenance, with potential CAGR of 9% for these subsectors.
• Supply Chain Optimization: Adoption of localized manufacturing and distribution networks to reduce raw material costs and improve rural market penetration.
• Counterfeit Mitigation: Increased regulatory enforcement and brand protection initiatives to curb the sale of sub‑standard products.