The Global Whitening Agent for Profiles Market was valued at US$ 368 Million in 2025 and is projected to reach US$ 577 Million by 2034, growing at a Compound Annual Growth Rate (CAGR) of 6.8% during the forecast period (2024–2034). This significant growth is driven by rising demand for high-visual-quality plastic profiles in construction and automotive sectors, coupled with the increasing importance of material aesthetics and the recycling of plastic materials where whitening agents are essential for restoring color.

As industries worldwide prioritize product appearance and sustainability, the role of advanced whitening agents becomes increasingly critical. These chemical additives are essential for manufacturers seeking to produce brighter, whiter profiles for windows, doors, and various industrial applications. In this analysis, we profile the Top 10 Companies in the Whitening Agent for Profiles Industry—a diverse mix of global chemical giants and specialized manufacturers shaping the future of material enhancement technologies.

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🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Tinopal® OB, Ultraphor® optical brighteners

BASF stands as a global leader in chemical solutions, offering a comprehensive portfolio of high-performance whitening agents under its renowned Tinopal and Ultraphor brands. The company’s optical brighteners are engineered for superior performance across various polymer applications, particularly in PVC and polyolefin profiles used in construction and automotive industries.

Innovation Initiatives:

• Development of下一代热稳定光学增白剂

• Sustainable product formulations with reduced environmental impact

• Global technical support and application development centers

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9️⃣ 2. Clariant International AG

Headquarters: Muttenz, Switzerland
Key Offering: Hostavin® and Licowhite® whitening agents

Clariant specializes in high-value specialty chemicals, with its whitening agents division focusing on solutions for plastic profiles that require exceptional whiteness and light stability. The company’s products are particularly effective in recycled material applications, helping manufacturers achieve premium appearance standards.

Innovation Initiatives:

• Focus on recyclate-compatible whitening solutions

• Development of multifunctional additives combining whitening with UV protection

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8️⃣ 3. Huntsman Corporation

Headquarters: The Woodlands, Texas, USA
Key Offering: High-performance optical brighteners for engineering plastics

Huntsman’s advanced materials division provides specialized whitening agents tailored for demanding profile applications. The company’s expertise in polyurethanes and other polymers enables them to offer customized solutions that maintain whiteness under various environmental conditions.

Innovation Initiatives:

• Custom formulation development for specific profile requirements

• Integration of whitening agents with other performance additives

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7️⃣ 4. Mayzo, Inc.

Headquarters: Norcross, Georgia, USA
Key Offering: Benzoxazol-based whitening agents and light stabilizers

Mayzo has established itself as a specialist in additives for plastic profiles, with particular strength in benzoxazol-based whitening agents that offer excellent compatibility with various polymer systems. The company’s products are known for their high temperature stability and minimal impact on mechanical properties.

Innovation Initiatives:

• Development of synergistic additive packages

• Focus on North American and Asian market expansion

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Whitening Agent for Profiles Market – View in Detailed Research Report

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6️⃣ 5. IGM Resins

Headquarters: Waalwijk, Netherlands
Key Offering: Specialty photoinitiators and optical brighteners

IGM Resins brings extensive expertise in radiation-curable technologies to the whitening agent market. Their products are particularly valuable for profiles requiring UV curing processes, offering excellent whitening performance while maintaining curing efficiency.

Innovation Initiatives:

• Development of UV-stable whitening formulations

• Expansion into emerging coating applications for profiles

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5️⃣ 6. MPI Chemie

Headquarters: Beijing, China
Key Offering: Cost-effective whitening agents for plastic profiles

MPI Chemie has emerged as a significant player in the Asian market, offering competitively priced whitening agents that meet the growing demand from profile manufacturers in the construction sector. The company focuses on providing value-oriented solutions without compromising on performance.

Innovation Initiatives:

• Local production advantage for Asian markets

• Development of products tailored for regional raw material characteristics

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4️⃣ 7. Shandong Subang Fluorescence Technology

Headquarters: Shandong, China
Key Offering: Fluorescent whitening agents for various polymers

As one of China’s leading manufacturers of fluorescent whitening agents, Shandong Subang specializes in products designed specifically for plastic profile applications. The company has developed strong technical capabilities in optimizing whitening performance for different polymer systems.

Innovation Initiatives:

• Continuous improvement of product purity and performance

• Expansion of production capacity to meet growing demand

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3️⃣ 8. Hebei Xingyu Chemical

Headquarters: Hebei, China
Key Offering: Whitening agents for PVC and engineering plastic profiles

Hebei Xingyu Chemical has built a reputation for reliable quality and consistent performance in the Chinese domestic market. The company’s whitening agents are widely used in construction profile applications, particularly in window and door systems.

Innovation Initiatives:

• Focus on cost-performance optimization

• Development of products for specific regional requirements

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2️⃣ 9. Shandong Sino-chance New Material Technology

Headquarters: Shandong, China
Key Offering: Advanced whitening agents and polymer additives

This technology-focused company has invested significantly in research and development of new generation whitening agents. Their products are designed to address the evolving requirements of profile manufacturers, particularly in high-end applications where color consistency is critical.

Innovation Initiatives:

• R&D focus on下一代环保型增白剂

• Technical collaboration with major profile manufacturers

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1️⃣ 10. Zhejiang Hongda Chemicals

Headquarters: Zhejiang, China
Key Offering: Comprehensive range of whitening agents for plastic profiles

Zhejiang Hongda Chemicals has established a strong position in the whitening agent market through consistent quality and competitive pricing. The company serves both domestic Chinese manufacturers and international customers seeking reliable whitening solutions for profile applications.

Innovation Initiatives:

• Expansion of product portfolio to cover emerging applications

• Quality improvement initiatives to meet international standards

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Whitening Agent for Profiles Market – View in Detailed Research Report

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🌍 Outlook: The Future of Whitening Agents Is Smarter and More Sustainable

The whitening agent market for profiles is undergoing significant transformation as manufacturers seek solutions that not only enhance appearance but also address sustainability concerns. While traditional whitening agents continue to dominate, the industry is increasingly focused on developing products that work effectively with recycled materials and have minimal environmental impact.

📈 Key Trends Shaping the Market:

• Growing demand for high-performance whitening agents in recycled plastic profiles

• Increasing regulatory focus on environmental and health aspects of chemical additives

• Development of multifunctional additives combining whitening with other performance benefits

• Expansion of Asian manufacturers in global markets with competitive offerings

Get Full Report Here:
Whitening Agent for Profiles Market – View in Detailed Research Report

The companies profiled above are not only supplying essential additives to the profile manufacturing industry—they’re driving innovation in material aesthetics and sustainability that will shape the built environment for years to come.