The Global Fast Dry Waterborne Traffic Paints Market was valued at USD 204 Million in 2025 and is projected to reach USD 309 Million by 2034, growing at a Compound Annual Growth Rate (CAGR) of 7.6% during the forecast period (2024–2034). This robust growth is primarily driven by stringent environmental regulations promoting low-VOC coatings, significant global investments in public infrastructure, and the critical need for rapid-drying solutions that minimize traffic disruption on highways and urban roads.

As cities and nations prioritize safer, smarter, and more sustainable infrastructure, the demand for high-performance, environmentally compliant road markings is surging. In this landscape, a select group of companies is leading the charge through innovation, extensive distribution networks, and a deep understanding of regulatory requirements. This blog profiles the Top 10 Companies in the Fast Dry Waterborne Traffic Paints Industry—a mix of global chemical giants, specialized marking specialists, and emerging regional leaders shaping the future of road safety.

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🔟 1. PPG (Ennis-Flint)

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: Full range of waterborne traffic paints, thermoplastics, and preformed tapes

PPG stands as a global powerhouse in the traffic marking industry, a position significantly strengthened by its acquisition of Ennis-Flint. The company offers a comprehensive portfolio of fast-dry waterborne paints renowned for their durability, high visibility, and compliance with international VOC regulations. PPG’s solutions are deployed on highways, airports, and city streets worldwide, serving both government authorities and private contractors.

Key Innovations and Initiatives:

• Development of advanced acrylic resin technologies for faster drying and longer service life

• Global supply chain and technical support network for large-scale infrastructure projects

• Focus on sustainability through low-VOC formulations and recycling programs for marking materials

Download FREE Sample Report:
Fast Dry Waterborne Traffic Paints Market – View in Detailed Research Report

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9️⃣ 2. Sherwin-Williams

Headquarters: Cleveland, Ohio, USA
Key Offering: Aquatrieve^® waterborne traffic paints, pavement marking coatings

Sherwin-Williams is a leading global provider of paints and coatings, with a strong presence in the traffic safety sector. Its Aquatrieve line of fast-dry waterborne traffic paints is engineered for quick return-to-service times, often achieving track-free drying in under 10 minutes. The company’s extensive distribution network across North America makes it a preferred supplier for state Departments of Transportation (DOTs) and municipal agencies.

Key Innovations and Initiatives:

• Investment in high-solids, low-VOC formulations that exceed regulatory standards

• Integrated offering that includes paints, application equipment, and contractor training services

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8️⃣ 3. Swarco AG

Headquarters: Wattens, Austria
Key Offering: SWARCO ROAD MARKING SYSTEMS, including waterborne paints and thermoplastics

Swarco AG is a dominant player in the European traffic technology market and a significant global competitor. The company provides a complete system approach to road marking, with its waterborne paints designed for optimal performance in varied climatic conditions. Swarco’s focus on research and development ensures its products meet the highest standards for durability, retroreflectivity, and environmental compliance.

Key Innovations and Initiatives:

• Pioneering reflective glass bead technology integrated with paint systems for enhanced night visibility

• Active participation in European standardization bodies for road safety products

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7️⃣ 4. Geveko Markings

Headquarters: Copenhagen, Denmark
Key Offering: Waterborne road marking paints, performance-based contracting services

Geveko Markings is a Scandinavian leader with a strong footprint across Northern Europe. The company is known for its high-performance waterborne paints that can withstand harsh weather conditions, including frequent freeze-thaw cycles. Geveko often engages in performance-based contracts, where payment is linked to the longevity and visibility of the markings, underscoring the reliability of its products.

Key Innovations and Initiatives:

• Specialization in cold-weather application formulations

• Emphasis on life-cycle cost analysis and sustainable maintenance solutions for road owners

Download FREE Sample Report:
Fast Dry Waterborne Traffic Paints Market – View in Detailed Research Report

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6️⃣ 5. Zhejiang Brother

Headquarters: Zhejiang, China
Key Offering: Cost-effective waterborne traffic paints for domestic and export markets

Zhejiang Brother is a major Chinese manufacturer catering to the vast infrastructure development occurring across Asia. The company produces a wide array of waterborne traffic paints that balance performance with affordability, making them a key supplier for regional infrastructure projects. Their growth is fueled by China’s Belt and Road Initiative and rapid urbanization.

Key Innovations and Initiatives:

• Scalable production to meet large-volume project demands

• Focus on improving product quality to compete in international markets

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5️⃣ 6. LANINO

Headquarters: Guangdong, China
Key Offering: Waterborne acrylic traffic paints, road marking materials

LANINO has established itself as a reliable manufacturer of traffic safety products in China and neighboring countries. The company’s waterborne paints are known for their consistent quality and adherence to evolving environmental standards in the region. LANINO serves a mix of public sector clients and private construction firms involved in road building and maintenance.

Key Innovations and Initiatives:

• Development of paints suitable for high-humidity application conditions

• Expansion of distribution channels throughout Southeast Asia

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4️⃣ 7. Shanxi Zhongtu Traffic

Headquarters: Shanxi, China
Key Offering: Traffic paints, thermoplastics, and road safety equipment

Shanxi Zhongtu Traffic is a significant player in the Chinese market, providing integrated solutions for road marking. The company’s fast-dry waterborne paints are formulated for the specific challenges of China’s extensive and diverse highway network. They are actively involved in supplying materials for national highway and smart city projects.

Key Innovations and Initiatives:

• Investment in automated manufacturing processes to ensure product consistency

• Collaborations with research institutions to develop next-generation marking materials

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3️⃣ 8. Aexcel Corporation

Headquarters: Cleveland, Ohio, USA
Key Offering: A-Line waterborne traffic paints, corrosion protection coatings

Aexcel Corporation is a well-respected North American manufacturer specializing in high-performance coatings for infrastructure. Its A-Line waterborne traffic paints are designed for fast application and durability, meeting the rigorous specifications of state DOTs. Aexcel competes by offering specialized products and responsive customer service to contractors and municipalities.

Key Innovations and Initiatives:

• Focus on niche applications, such as high-traffic urban intersections and airport runways

• Strong regional presence and reliable supply logistics in the Midwest and Eastern US

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2️⃣ 9. Crown USA, LLC

Headquarters: Englewood, Colorado, USA
Key Offering: Ultra-Fast Dry waterborne traffic paints, glass beads

Crown USA, LLC is a specialized supplier known for its innovative formulations that push the boundaries of drying speed. The company’s ultra-fast dry products are engineered for projects where minimizing lane closure time is paramount. Crown’s solutions are particularly popular for nighttime and short-duration maintenance operations on high-volume roadways.

Key Innovations and Initiatives:

• Proprietary additive packages that accelerate drying without compromising film integrity

• Direct engagement with road maintenance crews to tailor products to field requirements

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1️⃣ 10. Transline Inc.

Headquarters: Fort Worth, Texas, USA
Key Offering: Transmark waterborne paints, full-service marking solutions

Transline Inc. rounds out the top ten as a key player in the US market, offering a complete range of traffic safety products. The company’s Transmark waterborne paints are recognized for their quality and performance. Transline differentiates itself through its full-service model, which includes paint supply, application equipment, and technical support.

Key Innovations and Initiatives:

• Development of all-weather waterborne formulations

• Strategic partnerships with regional distributors to expand market reach

Get Full Report Here:
Fast Dry Waterborne Traffic Paints Market – View in Detailed Research Report

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🛣️ Outlook: The Future of Road Markings Is Smarter and Greener

The fast dry waterborne traffic paints market is evolving beyond simple lane marking. The industry is increasingly focused on developing intelligent and sustainable solutions that enhance safety, durability, and environmental performance.

📈 Key Trends Shaping the Market:

• Advancements in Resin Technology: Development of new acrylic and hybrid polymers that offer faster drying times, superior adhesion, and extended durability, even in extreme weather conditions.

• Rise of Smart Markings: Exploration of incorporating retroreflective additives, thermochromic properties, or even sensors into paints to support autonomous vehicle guidance and dynamic traffic management systems.

• Circular Economy Initiatives: Growing focus on using recycled materials in paint formulations and developing systems for the recovery of glass beads and other components.

• Digitalization and Automation: Integration of GPS and robotic application systems that work seamlessly with waterborne paints to ensure precision, reduce waste, and improve project efficiency.

Get Full Report Here:
Fast Dry Waterborne Traffic Paints Market – View in Detailed Research Report

The companies profiled are not just supplying paint; they are providing the visible foundation for safe and efficient transportation networks worldwide, driving the transition towards more sustainable and intelligent infrastructure.