The Global Rice Exfoliator Market was valued at USD 315.8 Million in 2025 and is projected to reach USD 522.1 Million by 2034, growing at a Compound Annual Growth Rate (CAGR) of 5.6% during the forecast period (2024–2030). This robust growth is fueled by the rising consumer demand for natural and organic skincare solutions, the deep cultural significance of rice in beauty rituals across Asia, and the accelerating global adoption of Korean (K-beauty) and Japanese (J-beauty) skincare trends.

As the global skincare industry shifts towards gentler, natural ingredients and sustainable beauty practices, the spotlight is on key manufacturers who are driving innovation, efficacy, and cleaner formulations. In this blog, we profile the Top 10 Companies in the Rice Exfoliator Industry—a mix of established K-beauty giants, European natural skincare specialists, and emerging brands that are shaping the future of exfoliation.

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🔟 1. LESSONIA

Headquarters: Milan, Italy
Key Offering: Premium Gel & Foam Rice Exfoliators, Organic Formulations

LESSONIA is a leading European brand specializing in high-performance natural cosmetics, with a strong focus on bio-active ingredients. Their rice exfoliator line leverages finely milled rice powder and rice bran oil to deliver gentle yet effective exfoliation, catering to a discerning clientele that values both luxury and natural efficacy.

Innovation & Sustainability Initiatives:

• Utilization of 100% organic, sustainably sourced rice ingredients

• Advanced formulations combining rice extract with hyaluronic acid for enhanced hydration

• Commitment to recyclable packaging and carbon-neutral production processes

Download FREE Sample Report:
Rice Exfoliator Market – View in Detailed Research Report

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9️⃣ 2. TONYMOLY

Headquarters: Seoul, South Korea
Key Offering: I’m Rice Exfoliating Foam, Dual-Action Scrubs

TONYMOLY is a powerhouse in the K-beauty sector, renowned for its innovative and whimsical product designs. Their “I’m Rice” series is a bestseller, featuring a gentle exfoliating foam that utilizes rice bran water to brighten and smooth the skin, perfectly embodying the K-beauty philosophy of multi-step, effective skincare.

Innovation & Sustainability Initiatives:

• Pioneering fermented rice water technology for increased potency

• Extensive global retail and e-commerce distribution network

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8️⃣ 3. PURLES

Headquarters: Seoul, South Korea
Key Offering: Rice Bran Scrubs, Micro-Fine Powder Exfoliators

PURLES focuses on creating targeted skincare solutions with a scientific approach. Their rice exfoliators are celebrated for their ultra-fine particle size, which provides a deep clean without irritation, making them ideal for sensitive and acne-prone skin types.

Innovation & Sustainability Initiatives:

• Development of pH-balanced rice exfoliators to protect the skin’s moisture barrier

• R&D investments in water-activated powder-to-foam formats

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7️⃣ 4. Gigi Ester C

Headquarters: Manila, Philippines
Key Offering: Natural Rice & Oatmeal Scrubs, Affordable Skincare

Gigi Ester C is a prominent brand in Southeast Asia, offering accessible and effective skincare. Their rice exfoliators are often blended with other natural ingredients like oatmeal, providing a soothing and exfoliating experience that is popular in tropical climates for combating dullness and congestion.

Innovation & Sustainability Initiatives:

• Focus on creating high-efficacy products at mass-market price points

• Expansion into rice-based body scrubs and wash-off masks

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6️⃣ 5. Eltraderm

Headquarters: California, USA
Key Offering: Professional-Grade Rice Enzymatic Peels, Clinical Formulations

Eltraderm brings a clinical, results-oriented approach to natural skincare. Their exfoliating products often feature rice enzymes alongside physical rice powder, offering a dual-action exfoliation that is suitable for use in professional spas and at-home routines.

Innovation & Sustainability Initiatives:

• Formulations developed with dermatological input

• Emphasis on clean ingredient lists and allergen-free products

Download FREE Sample Report:
Rice Exfoliator Market – View in Detailed Research Report

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5️⃣ 6. Sephora Collection

Headquarters: Paris, France
Key Offering: Sephora Collection Smoothing Rice Exfoliator, Accessible Luxury

As a global beauty retailer, Sephora’s private label brand plays a significant role in making trend-led products like rice exfoliators accessible to a wide audience. Their formulation is designed to be gentle enough for frequent use, aligning with the retailer’s focus on educated consumerism.

Innovation & Sustainability Initiatives:

• Leveraging consumer data from millions of shoppers to refine product efficacy

• Commitment to expanding clean and sustainable options across its collection

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4️⃣ 7. Kimirica

Headquarters: New Delhi, India
Key Offering: Ayurvedic-inspired Rice & Ubtan Scrubs, Botanical Blends

Kimirica merges the ancient Ayurvedic tradition of Ubtan (a paste made from grains and herbs) with modern skincare sensibilities. Their rice exfoliators are infused with traditional Indian botanicals, offering a unique value proposition rooted in wellness and heritage.

Innovation & Sustainability Initiatives:

• Revival and modernization of ancient Ayurvedic recipes

• Use of locally sourced, natural Indian rice varieties

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3️⃣ 8. Wiselands

Headquarters: Guangzhou, China
Key Offering: Rice Ferment Filtrate Essences, Concentrated Serums

Wiselands is a key player in the Chinese cosmetics market, specializing in products that feature fermented ingredients. While their focus extends beyond physical exfoliants, their use of rice ferment filtrate (similar to sake) in toners and essences promotes gentle chemical exfoliation and skin brightening.

Innovation & Sustainability Initiatives:

• Expertise in fermentation technology for enhanced ingredient bioavailability

• Strong supply chain integration within the Asia-Pacific region

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2️⃣ 9. Skinfood

Headquarters: Seoul, South Korea
Key Offering: Rice Mask Wash Off, Food-Based Skincare

Skinfood is a pioneer in the “food-for-skin” concept. Their iconic Rice Mask Wash Off is a cult-favorite product that uses rice bran and rice extract to nourish and exfoliate the skin, embodying the brand’s philosophy of using wholesome, recognizable ingredients.

Innovation & Sustainability Initiatives:

• Long-standing reputation for fun, effective, food-themed skincare

• Continuous product iteration based on decades of consumer feedback

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1️⃣ 10. The Face Shop

Headquarters: Seoul, South Korea
Key Offering: Rice Water Bright Cleansing Foam, Lightweight Oil

The Face Shop is another K-beauty giant with a massive global presence. Their Rice Water Bright line is dedicated to harnessing the clarifying and brightening properties of rice water. The cleansing foam offers a mild exfoliation, making it a staple in double-cleansing routines worldwide.

Innovation & Sustainability Initiatives:

• High-volume production ensuring widespread affordability and availability

• Extensive marketing campaigns that educate consumers on the benefits of rice water

Get Full Report Here:
Rice Exfoliator Market – View in Detailed Research Report

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🌍 Outlook: The Future of Rice Exfoliation Is Gentle, Multifunctional, and Globally Inspired

The rice exfoliator market is undergoing a significant transformation. While traditional physical scrubs remain popular, the industry is rapidly innovating with new formats, multifunctional blends, and a stronger emphasis on skin barrier health.

📈 Key Trends Shaping the Market:

• Rising demand for gel and foam formulations that offer hydration alongside exfoliation

• Integration of rice-derived ingredients with other actives like niacinamide and ceramides for enhanced benefits

• Expansion beyond facial care into body exfoliation and men’s grooming segments

• Growing consumer preference for clean beauty certifications and transparent sourcing of rice ingredients

Get Full Report Here:
Rice Exfoliator Market – View in Detailed Research Report

The companies listed above are not only catering to the global demand for gentle exfoliation—they’re championing the integration of traditional wisdom with modern skincare science.