The Global Agricultural Liquid Wetting Agent Market was valued at USD 1.02 Billion in 2023 and is projected to reach USD 1.52 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period (2024–2030). This robust growth is primarily fueled by the increasing need for enhanced water and nutrient use efficiency in agriculture, the rising adoption of precision farming techniques, and the growing global focus on sustainable crop production to ensure food security.

As modern agriculture confronts challenges like water scarcity and soil degradation, agricultural liquid wetting agents have emerged as critical tools for improving input efficiency. These surfactants reduce the surface tension of water, ensuring better penetration and uniform distribution in soils and on plant surfaces. In this blog, we profile the Top 10 Companies in the Agricultural Liquid Wetting Agent Industry—a group of specialty chemical giants, agrochemical leaders, and innovative solution providers shaping the future of efficient and sustainable farming.

Download FREE Sample Report: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

---

🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: A proprietary portfolio of nonionic and anionic wetting agents, soil surfactants, and adjuvants under the SolveIT and ZeoCare brands.

BASF is a global leader in agricultural solutions, offering a comprehensive range of wetting agents designed to combat water repellency (hydrophobicity) in soils and improve the efficacy of agrochemicals. Their products are integral to precision agriculture, helping farmers optimize water usage and nutrient uptake.

Sustainability and Innovation Initiatives:

• Development of biodegradable and environmentally compatible surfactant formulations.

• Strong R&D focus on solutions for water-stressed agricultural regions.

• Commitment to the European Green Deal objectives for sustainable agriculture.

---

9️⃣ 2. Croda International Plc

Headquarters: Snaith, East Yorkshire, United Kingdom
Key Offering: High-performance, bio-based wetting agents and adjuvants, including the Atplus, Agrilan, and Atlas ranges.

Croda is a world-renowned specialty chemicals company with a significant focus on sustainable, plant-based ingredients. Their agricultural wetting agents are known for their efficacy in improving spray coverage, reducing droplet runoff, and enhancing the performance of pesticides and fertilizers.

Sustainability and Innovation Initiatives:

• Pioneering the use of renewable raw materials; aiming for 75% of their organic carbon to be renewable by 2030.

• Investment in green chemistry to create safer and more effective adjuvant solutions.

---

8️⃣ 3. Nouryon

Headquarters: Amsterdam, Netherlands
Key Offering: A broad portfolio of anionic, nonionic, and cationic surfactants, including the Ethylan, Berol, and Agrilan series.

Nouryon is a leading global specialty chemicals producer with a long history in surfactant technology. Their agricultural wetting agents are engineered to maximize the efficiency of crop protection products and improve water management in various soil types.

Sustainability and Innovation Initiatives:

• Focus on developing low-foaming and rapid-wetting agents for modern irrigation and spraying systems.

• Active participation in industry consortia to advance sustainable agricultural practices.

---

7️⃣ 4. Dow Inc.

Headquarters: Midland, Michigan, USA
Key Offering: Advanced silicone-based and organosilicone wetting agents, such as those under the Sentry and DOWFAX brands.

Dow brings its extensive expertise in material science to agriculture, offering high-performance wetting agents that provide superior spreading and sticking properties. Their silicone-based products are particularly effective at very low concentrations, ensuring excellent coverage on waxy leaf surfaces.

Sustainability and Innovation Initiatives:

• Commitment to developing products that help reduce the overall environmental footprint of farming.

• Integration of digital tools to provide tailored recommendations for adjuvant use.

Download FREE Sample Report: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

---

6️⃣ 5. ICL Group

Headquarters: Tel Aviv, Israel
Key Offering: Specialized wetting agents and soil conditioners, often integrated with their controlled-release fertilizers under the EQlibrium and other brands.

ICL Group is a major global fertilizer and specialty chemicals company. Their wetting agent solutions are designed to address soil water repellency, particularly in sandy and peat-based soils, thereby improving water retention and nutrient availability for crops.

Sustainability and Innovation Initiatives:

• Strong focus on creating solutions for arid and semi-arid climates where water efficiency is paramount.

• Development of combination products that deliver wetting agents alongside essential nutrients.

---

5️⃣ 6. Corteva Agriscience

Headquarters: Indianapolis, Indiana, USA
Key Offering: A range of adjuvant products, including potent wetting agents and penetrants, under brands like Activator 90 and Choice.

As a pure-play agriculture company, Corteva leverages its deep agronomic expertise to develop adjuvants that enhance the performance of its seed and crop protection portfolios. Their wetting agents are formulated to work seamlessly with specific herbicide and insecticide chemistries.

Sustainability and Innovation Initiatives:

• Commitment to sustainable solutions through their 2030 Sustainability Goals.

• Ongoing R&D to create next-generation adjuvants that minimize drift and volatility.

---

4️⃣ 7. Syngenta Group

Headquarters: Basel, Switzerland
Key Offering: Integrated crop protection solutions that include proprietary wetting agents and adjuvants, such as the Adigor and Ascend brands.

Syngenta, a global leader in agrochemicals, develops wetting agents as key components of its comprehensive crop solutions. These products are designed to optimize the delivery and effectiveness of their fungicides, herbicides, and insecticides, ensuring maximum crop health and yield.

Sustainability and Innovation Initiatives:

• Investment in technologies that help farmers adapt to climate change, including water management tools.

• Focus on reducing the environmental impact of crop applications through improved product efficiency.

---

3️⃣ 8. Arkema Group

Headquarters: Colombes, France
Key Offering: High-performance co-polymer and acrylic-based wetting agents and dispersants under the Coatex and Orgasol brands.

Arkema’s expertise in specialty materials translates into innovative agricultural solutions. Their wetting agents are known for their stability and effectiveness in challenging water conditions, helping to improve the homogeneity of spray mixtures and soil irrigation.

Sustainability and Innovation Initiatives:

• Development of bio-sourced and readily biodegradable polymer solutions.

• Alignment of product development with circular economy principles.

---

2️⃣ 9. DKSH

Headquarters: Zurich, Switzerland
Key Offering: A diverse portfolio of wetting agents and other formulation aids sourced from leading producers, alongside value-added technical services.

DKSH is a leading market expansion services provider with a strong focus on the performance materials segment. They act as a crucial bridge between global surfactant manufacturers and regional agricultural formulators, providing tailored wetting agent solutions and expert application support.

Sustainability and Innovation Initiatives:

• Focus on distributing products that meet stringent international environmental and safety standards.

• Providing technical expertise to help local manufacturers develop more effective and sustainable formulations.

Download FREE Sample Report: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

---

1️⃣ 10. Wilbur-Ellis Holdings, Inc. (including Agrenix Corporation)

Headquarters: San Francisco, California, USA
Key Offering: Custom-formulated wetting agents, soil amendments, and adjuvants under brands like Aqua-Plex and Matrix.

Wilbur-Ellis is a recognized leader in the marketing and distribution of agricultural products, feed ingredients, and specialty chemicals. Through its Agrenix division, the company develops and manufactures innovative wetting agents that address specific regional soil and water challenges faced by growers.

Sustainability and Innovation Initiatives:

• Strong emphasis on R&D to create solutions for localized agricultural problems, such as hard water and hydrophobic soils.

• Commitment to sustainable agriculture through products that promote resource conservation.

---

🌱 Outlook: The Future of Agricultural Wetting Agents is Smarter and More Sustainable

The agricultural liquid wetting agent market is evolving beyond simple surfactants into sophisticated tools for resource management. The future lies in intelligent formulations that are not only highly effective but also environmentally benign and tailored to specific crops, soils, and climatic conditions.

📈 Key Trends Shaping the Market:

• Rising demand for bio-based and biodegradable wetting agents derived from plant or microbial sources.

• Integration of wetting agents with other agricultural inputs like fertilizers and biostimulants for synergistic effects.

• Growth of precision agriculture, driving the need for adjuvants that perform reliably in variable-rate application systems.

• Increasing regulatory scrutiny pushing innovation towards safer chemical profiles and reduced environmental impact.

The companies profiled above are at the forefront of this transformation. They are not just supplying chemicals—they are providing the essential tools that enable farmers to grow more with less, paving the way for a more productive and sustainable agricultural future.

Get Full Report Here: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report