The Global Interior Latex White High Build Primer Market was valued at USD 4.82 Billion in 2023 and is projected to reach USD 6.54 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.1% during the forecast period (2024–2030). This robust growth is fueled by the global construction boom, rising demand for high-performance coating systems, and a strong focus on sustainable, low-VOC (Volatile Organic Compound) building materials in both residential and commercial sectors.

As architectural standards rise and DIY home improvement trends accelerate, the demand for superior primers that ensure flawless finishes has never been higher. In this blog, we profile the Top 10 Companies in the Interior Latex White High Build Primer Industry—established chemical giants and specialty coaters who are setting the benchmark for quality, innovation, and environmental responsibility.

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🔟 1. PPG Industries, Inc.

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: PPG PITT-GUARD® WB High Build Primer, SPEEDHIDE® Latex Primer

PPG is a global leader in paints, coatings, and specialty materials. Their high-build primers are renowned for exceptional hide and sealing properties, formulated for interior surfaces including drywall, plaster, and previously painted walls. PPG’s R&D focuses on durability and ease of application.

Sustainability & Innovation Initiatives:

• Commitment to 40% of sales from sustainably advantaged products by 2025

• Development of low-VOC and zero-VOC primer formulations

• Global supply chain optimizing for reduced environmental footprint

Download FREE Sample Report:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

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9️⃣ 2. The Sherwin-Williams Company

Headquarters: Cleveland, Ohio, USA
Key Offering: ProBlock® Latex High Build Primer, PrepRite® Pro Block Primer

Sherwin-Williams dominates the professional painter segment with its high-performance primers. Their products are engineered to block stubborn stains, minimize topcoat requirements, and provide a uniform surface for interior finishes, widely used by contractors and DIY enthusiasts alike.

Sustainability & Innovation Initiatives:

• Eco-friendly product lines with GREENGUARD Gold Certification

• Investments in water-based technology to replace solvent-based alternatives

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8️⃣ 3. Akzo Nobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Dulux Trade High Build Primer, Sikkens Rubbol BL Primer

Akzo Nobel, the parent company of Dulux, is a European powerhouse in decorative paints. Their high-build primers are formulated for challenging interior conditions, offering superior adhesion and resistance to moisture, making them ideal for kitchens, bathrooms, and high-traffic commercial spaces.

Sustainability & Innovation Initiatives:

• Planetary Boundaries approach to sustainable product development

• Target of 100% renewable electricity usage in operations

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7️⃣ 4. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: BASF Glasurit High-Build Filler Primer, R-M® Primer Products

BASF’s coatings division provides advanced primer solutions rooted in deep chemical expertise. While strong in automotive OEM, their interior architectural primers leverage proprietary polymer technology for excellent filling and sanding properties, favored by professional applicators.

Sustainability & Innovation Initiatives:

• Pioneering bio-based raw materials for coatings

• Comprehensive carbon management strategy across the value chain

Download FREE Sample Report:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

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6️⃣ 5. Nippon Paint Holdings Co., Ltd.

Headquarters: Osaka, Japan
Key Offering: Nippon Paint Interior Wall Primer, Protec Latex Primer

Nippon Paint is a leading coatings manufacturer in Asia with a rapidly expanding global footprint. Their interior primers are known for high opacity and fast drying times, catering to the fast-paced construction markets across Asia-Pacific and beyond.

Sustainability & Innovation Initiatives:

• Development of anti-bacterial and air-purifying primer technologies

• Expansion of production facilities to meet regional demand surges

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5️⃣ 6. RPM International Inc. (Rust-Oleum)

Headquarters: Medina, Ohio, USA
Key Offering: Zinsser Bulls Eye 1-2-3 Primer, Rust-Oleum Painter’s Touch Primer

Operating under its Rust-Oleum and Zinsser brands, RPM International is a specialist in primers and sealers. Their Bulls Eye 1-2-3 is a legendary water-based, high-build primer that bonds to virtually any interior surface without sanding, a favorite among professionals.

Sustainability & Innovation Initiatives:

• Focus on low-odor, eco-friendly formulations for indoor air quality

• Acquisition of niche brands to bolster specialty coating portfolio

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4️⃣ 7. Jotun Group

Headquarters: Sandefjord, Norway
Key Offering: Jotun Barrier Primer, Jotun Demidekk Prima

Jotun is a major global player with a strong presence in marine and protective coatings, alongside its decorative paints division. Their high-build primers are engineered for demanding environments, offering tannin stain blocking and moisture resistance for interior wood and wallboard.

Sustainability & Innovation Initiatives:

• Leadership in developing powder coatings and high-solid formulations

• Ambitious greenhouse gas reduction targets aligned with science-based initiatives

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3️⃣ 8. Kansai Paint Co., Ltd.

Headquarters: Osaka, Japan
Key Offering: Kansai Paint Alphanate Primer, Kansai Paint Superlac Primer

Kansai Paint is another Japanese titan with significant market share in Asia and Africa. Their primer products are developed for exceptional smoothness and uniformity, supporting the high-gloss finish requirements of modern interiors in both residential and commercial properties.

Sustainability & Innovation Initiatives:

• Investment in R&D for next-generation, environmentally friendly coating resins

• Strategic partnerships to enhance distribution in emerging economies

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2️⃣ 9. Axalta Coating Systems

Headquarters: Philadelphia, Pennsylvania, USA
Key Offering: Axalta Corlar® Epoxy Primer, Imron® Industrial Basecoat

Although primarily focused on transportation coatings, Axalta’s industrial segment offers high-performance primers suitable for specific interior architectural applications. Their products are valued for chemical resistance and durability in commercial and industrial settings.

Sustainability & Innovation Initiatives:

• Global Leader in the Dow Jones Sustainability Indices (DJSI)

• Continuous improvement in sustainable product portfolio

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1️⃣ 10. Hempel A/S

Headquarters: Lyngby, Denmark
Key Offering: Hempel Hempadur Multi-Strength Primer, Hempel Hardtop Primer

Hempel is a world-leading supplier of decorative, protective, and marine coatings. Their expertise in creating durable protective systems translates into robust interior primers designed for longevity and performance in harsh indoor climates, such as those found in industrial plants or food processing facilities.

Sustainability & Innovation Initiatives:

• Double Impact strategy aiming to double revenue while halving environmental footprint

• Development of coatings that extend asset lifetime and reduce maintenance needs

Get Full Report Here:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

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🏠 Outlook: The Future of Interior Primers Is Smarter and Greener

The interior latex white high build primer market is undergoing a significant transformation. While fundamental performance remains paramount, the industry is increasingly driven by sustainability mandates, smart application technologies, and advanced material science.

📈 Key Trends Shaping the Market:

• Accelerated shift to low-VOC and zero-VOC formulations due to stringent regulations

• Growing demand for primers with anti-microbial and mold-resistant properties

• Integration of primers with smart home systems for application monitoring

• Rising popularity of one-coat hide primers that reduce labor and material costs

Get Full Report Here:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

The companies listed above are not only defining surface preparation standards—they’re pioneering the sustainable evolution of the built environment.