The Global Texture Paint Market was valued at USD 1.26 Billion in 2024 and is projected to reach USD 1.92 Billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.5% during the forecast period (2024–2032). This growth is being driven by increasing global construction activities, rising demand for aesthetic and durable wall finishes, and the accelerating adoption of sustainable and low-VOC formulations across residential and commercial sectors.

As the construction and interior design industries evolve toward more personalized and environmentally friendly solutions, the spotlight is on the key manufacturers who are driving innovation, product performance, and eco-conscious pathways. In this blog, we profile the Top 10 Companies in the Texture Paint Industry—a mix of global giants, regional leaders, and sustainability pioneers shaping the future of architectural coatings.

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🔟 1. Asian Paints

Headquarters: Mumbai, India
Key Offering: Premium Texture Finishes, Sustainable Paints, DIY Solutions

Asian Paints is a dominant force in the global texture paint market, renowned for its extensive product portfolio and strong presence in Asia-Pacific. The company offers a wide range of textures, including smooth, sandy, and sophisticated stone-effect finishes, catering to both residential and commercial projects. Their investment in R&D has led to the development of air-purifying and antimicrobial texture paints.

Sustainability Initiatives:

• Pioneering low-VOC and water-based texture paint formulations

• Commitment to achieving carbon neutrality by 2030

• Extensive dealer training programs for proper application techniques

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9️⃣ 2. RPM International Inc.

Headquarters: Medina, Ohio, USA
Key Offering: Specialty Coatings, Texture Paints, Restorative Finishes

RPM International, through subsidiaries like Tremco and Dryvit, is a key player in high-performance texture coatings. The company specializes in solutions for exterior insulation and finish systems (EIFS) and offers durable textures designed for challenging climatic conditions, making them a preferred choice for commercial and institutional buildings.

Sustainability Initiatives:

• MAP to Growth operational improvement plan focusing on sustainable manufacturing

• Development of energy-efficient coating systems

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8️⃣ 3. Sherwin-Williams

Headquarters: Cleveland, Ohio, USA
Key Offering: ProMar 200, Duration, SuperPaint Texture

Sherwin-Williams is a leading global provider of paints and coatings, with a strong foothold in the North American texture paint market. The company’s products are known for their durability, ease of application, and extensive color matching capabilities. Their texture paints are widely used in both new construction and renovation projects.

Sustainability Initiatives:

• Expanded range of GreenSure® designated sustainable products

• Commitment to sustainable sourcing and waste reduction

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7️⃣ 4. PPG Industries

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: PPG PITTSBURGH PAINTS®, Olympic®, PPG SPEEDHIDE®

PPG Industries offers a comprehensive portfolio of architectural coatings, including specialized texture paints for interior and exterior applications. The company leverages its technological expertise to create products that offer superior hide, durability, and aesthetic appeal, serving professional contractors and DIY consumers alike.

Sustainability Initiatives:

• 2030 Sustainability Goals focusing on carbon neutrality and sustainable innovation

• Significant investment in water-based and low-VOC technologies

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Texture Paint Market – View in Detailed Research Report

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6️⃣ 5. AkzoNobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Dulux, Sikkens, International

AkzoNobel is a global paints and coatings giant with a strong portfolio of decorative paints under the Dulux brand. The company is a leader in sustainable paint solutions and offers a variety of texture products designed for different climates and aesthetic preferences across Europe, Asia, and the Americas.

Sustainability Initiatives:

• Planet Possible agenda aiming for 50% carbon reduction across the value chain by 2030

• Industry leader in recycled content and circular paint solutions

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5️⃣ 6. Nippon Paint Holdings

Headquarters: Osaka, Japan
Key Offering: Nippon Paint, Nippon Paint Odour-less

Nippon Paint is a major Asian player with a growing global footprint. The company is recognized for its innovation in paint technology, including advanced texture finishes that offer enhanced durability and unique visual effects. Their focus on R&D has led to the development of specialized textures for humid and high-traffic environments.

Sustainability Initiatives:

• Development of anti-viral and anti-bacterial coating technologies

• Commitment to reducing environmental impact through eco-efficient products

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4️⃣ 7. Berger Paints

Headquarters: Kolkata, India
Key Offering: Berger Express Painting, Silk, Illusions

Berger Paints is one of India’s leading paint companies with a significant presence in the texture paint segment. The company offers a wide array of texture finishes, from classic sand textures to modern metallic effects, and has been expanding aggressively in emerging markets through acquisitions and partnerships.

Sustainability Initiatives:

• Focus on water conservation and waste management in manufacturing

• Introduction of eco-friendly product lines with low environmental impact

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3️⃣ 8. Kansai Paint

Headquarters: Osaka, Japan
Key Offering: Kansai Paint, Kansai Alcove

Kansai Paint is a global coatings manufacturer with a strong focus on automotive and industrial coatings, alongside a robust decorative paints business. The company’s texture paint offerings are known for their high quality and performance, particularly in the Asian market where they have a strong distribution network.

Sustainability Initiatives:

• Development of high-durability coatings that extend repainting cycles

• Investment in technologies to reduce VOC emissions

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2️⃣ 9. Jotun

Headquarters: Sandefjord, Norway
Key Offering: Jotun Lady, Jotun Demidekk, Jotun Valtti

Jotun is a leading international paints and coatings manufacturer with a strong presence in the Middle East, Asia, and Europe. The company’s texture paint products are designed for extreme weather conditions, offering excellent protection and long-lasting beauty for both interior and exterior applications.

Sustainability Initiatives:

• GreenSteps sustainability program focusing on four key areas: Products, Operations, Community, and People

• Leader in antifouling and protective coating technologies

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1️⃣ 10. DAW SE

Headquarters: Ober-Ramstadt, Germany
Key Offering: Caparol, Alpina, Disbon

DAW SE is a German-based, family-owned company and one of Europe’s leading manufacturers of paints, coatings, and insulation systems. The company is renowned for its high-quality texture paints and plasters, particularly in the premium segment, offering innovative solutions for architects and designers.

Sustainability Initiatives:

• Pioneer in climate-neutral product lines and sustainable building solutions

• Strong focus on Cradle to Cradle® certified products

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Texture Paint Market – View in Detailed Research Report

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🌍 Outlook: The Future of Texture Paint Is Sustainable and Smart

The texture paint market is undergoing a significant transformation. While traditional solvent-based products still hold market share, the industry is rapidly shifting toward eco-friendly alternatives, innovative application technologies, and smart coating solutions.

📈 Key Trends Shaping the Market:

• Rapid adoption of low-VOC and water-based formulations in developed markets

• Growing demand for premium and customized texture finishes in residential sectors

• Digitalization of color selection and visualization through AR and VR technologies

• Increased R&D investment in multifunctional smart coatings with added benefits

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Texture Paint Market – View in Detailed Research Report

The companies listed above are not only supplying quality coatings—they’re driving the sustainable transformation of the global construction and design industries.

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