The Global Simply Tissue Towel Market was valued at USD 21.5 Billion in 2024 and is projected to reach USD 28.9 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.1% during the forecast period (2024–2030). This robust growth is primarily driven by rising hygiene awareness post-pandemic, increasing disposable incomes in emerging economies, and a strong global shift towards sustainable and recycled tissue products across both commercial and residential sectors.

As consumer preferences evolve towards premium, soft, and eco-friendly tissue solutions, the industry’s leading players are innovating with advanced manufacturing, supply chain optimization, and significant investments in circular economy models. In this blog, we profile the Top 10 Companies in the Simply Tissue Towel Industry—a mix of global giants and sustainability pioneers shaping the future of everyday hygiene.

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🔟 1. Procter & Gamble Co.

Headquarters: Cincinnati, Ohio, USA
Key Brands: Charmin, Bounty, Puffs

Procter & Gamble is a dominant force in the global tissue towel market, renowned for its high-quality Charmin toilet paper and Bounty paper towels. The company leverages extensive R&D to produce products that balance softness, strength, and absorbency, commanding significant brand loyalty.

Sustainability Initiatives:

• Commitment to 100% Forest Stewardship Council (FSC) certification for virgin fibers

• Ambition to make all packaging recyclable or reusable by 2030

• Water and energy reduction targets across manufacturing facilities

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9️⃣ 2. Kimberly-Clark Corporation (KCWW)

Headquarters: Irving, Texas, USA
Key Brands: Kleenex, Scott, Cottonelle, Viva

Kimberly-Clark is a global leader in personal care and tissue products, with its Kleenex and Scott brands being household names. The company operates a vast manufacturing and distribution network, catering to both consumer and professional markets with a focus on innovation and quality.

Sustainability Initiatives:

• Goal to reduce natural forest fiber by 50% and source 100% sustainably

• Investment in alternative fibers like bamboo and recycled content

• Targeting a 50% reduction in plastic packaging waste

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8️⃣ 3. Georgia-Pacific LLC

Headquarters: Atlanta, Georgia, USA
Key Brands: Quilted Northern, Angel Soft, Brawny, Sparkle

As a privately-owned company, Georgia-Pacific is one of the world’s largest manufacturers of tissue, pulp, paper, and packaging. Its diverse portfolio serves a wide range of needs, from premium at-home comfort to efficient commercial solutions.

Sustainability Initiatives:

• Extensive use of recycled fiber in products like Sparkle paper towels

• Implementation of water recycling and energy efficiency programs

• Commitment to sustainable forestry practices for virgin fiber sourcing

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7️⃣ 4. Essity Aktiebolag (publ)

Headquarters: Stockholm, Sweden
Key Brands: Tork, Lotus, Tempo, Libero

Essity is a leading global hygiene and health company, spun off from SCA. Its Tork brand is a market leader in professional hygiene, while Lotus and Tempo are prominent in consumer markets, particularly across Europe and Asia.

Sustainability Initiatives:

• Goal for 100% recycled or sustainably sourced materials by 2030

• Pioneering the use of certified biomaterials and closed-loop recycling

• Leading efforts in reducing the carbon footprint of tissue production

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6️⃣ 5. Unicharm Corporation

Headquarters: Tokyo, Japan
Key Brands: Silcot, Muji (licensed products)

Unicharm is a major player in the Asian tissue market, known for its high-quality, gentle products like the Silcot facial tissue line. The company excels in product innovation, often incorporating lotions and subtle scents for enhanced user experience.

Sustainability Initiatives:

• Development of thinner, yet stronger, tissues to reduce material use

• Active pursuit of biodegradable and plant-based material alternatives

• Commitment to reducing packaging materials and increasing recyclability

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5️⃣ 6. Metsä Group

Headquarters: Espoo, Finland
Key Brands: Katrin, Serla, Lambi

Metsä Group, through its affiliate Metsä Tissue, is a leading European tissue paper supplier. The company is deeply integrated, controlling the supply chain from sustainable Nordic wood to finished consumer and professional products, emphasizing quality and environmental stewardship.

Sustainability Initiatives:

• All virgin fibers sourced from sustainably managed Nordic forests

• Industry-leading targets for fossil-free production and transport

• Development of 100% recyclable and plastic-free packaging solutions

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4️⃣ 7. Cascades Inc.

Headquarters: Kingsey Falls, Quebec, Canada
Key Brands: Cascades, Royale, Nicolet

Cascades is a frontrunner in the North American recycled tissue market. Built on a foundation of environmental responsibility, the company’s products are predominantly made from recycled fibers, appealing to a growing eco-conscious consumer base.

Sustainability Initiatives:

• Core business model centered on manufacturing products from recycled materials

• Continuous reduction of water and energy consumption per ton of production

• Leadership in developing and promoting circular economy principles in packaging

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3️⃣ 8. WEPA Group

Headquarters: Arnsberg, Germany
Key Brands: WEPA, Softis, Just

WEPA is a major European family-owned tissue manufacturer with a strong presence in the DACH region (Germany, Austria, Switzerland) and beyond. The company focuses on producing hygiene papers for daily use with a strong commitment to sustainability.

Sustainability Initiatives:

• High utilization of recycled paper (over 60% of raw materials)

• Investment in energy-efficient production technologies and biogas plants

• Comprehensive product portfolio certified with the European Ecolabel

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2️⃣ 9. Asia Pulp & Paper (APP) Sinar Mas

Headquarters: Jakarta, Indonesia
Key Brands: Paseo, Nice, Livi

APP Sinar Mas is one of the world’s largest pulp and paper companies, with a significant footprint in the tissue market across Asia. The company produces a wide range of tissue products, leveraging its integrated supply chain from plantation to production.

Sustainability Initiatives:

• Implementation of Forest Conservation Policy to ensure sustainable sourcing

• Investment in community development and biodiversity conservation programs

• Commitment to transparency and responsible manufacturing practices

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1️⃣ 10. Sofidel Group

Headquarters: Porcari, Italy
Key Brands: Regina, Sopalin

The Sofidel Group is a leading European manufacturer of tissue paper, known for its Regina brand in Italy and its growing international presence. The group is recognized for its strong growth trajectory and commitment to reducing its environmental impact.

Sustainability Initiatives:

• Participation in the WWF Climate Savers program for carbon reduction

• Goal to reduce direct CO2 emissions by 40% by 2030

• Increased use of renewable energy sources in production processes

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🌍 Outlook: The Future of Simply Tissue Towels Is Sustainable and Smart

The simply tissue towel market is experiencing a profound transformation. While demand for basic functionality remains high, the industry is rapidly pivoting towards eco-friendly formulations, smart packaging, and hyper-efficient production to meet the demands of a more discerning and environmentally aware global consumer base.

📈 Key Trends Shaping the Market:

• Accelerated adoption of recycled and alternative fibers like bamboo and sugarcane bagasse

• Growing consumer preference for ultra-soft, lotion-infused, and allergen-free products

• Digitalization of supply chains for improved logistics and reduced waste

• Increased regulatory focus on biodegradability and compostability standards

Get Full Report Here:
Simply Tissue Towel Market – View in Detailed Research Report

The companies profiled above are not only supplying essential daily hygiene products—they are actively leading the sustainability revolution within the global consumer goods sector.