The Global High Performance Power Steering Fluid Market was valued at USD 2.8 Billion in 2024 and is projected to reach USD 3.9 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.7% during the forecast period (2024–2030). This growth is primarily driven by the increasing global vehicle parc, the rise of electric power steering (EPS) systems requiring specialized fluids, and stringent demands for enhanced lubrication and thermal stability in modern automotive applications.

As vehicle technology evolves toward electrification and higher performance standards, the role of advanced power steering fluids has become critical for ensuring smooth operation, reducing wear, and extending component lifespan. In this blog, we profile the Top 10 Companies in the High Performance Power Steering Fluid Industry—a mix of global lubricant giants, specialty chemical innovators, and aftermarket leaders shaping the future of vehicle steering systems.

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🔟 1. ExxonMobil Corporation

Headquarters: Irving, Texas, USA
Key Offering: Mobil ATF 3309, Mobil Synthetic ATF

ExxonMobil is a dominant force in the global lubricants market, with its power steering fluids widely used in OEM and aftermarket applications. Their products are engineered for optimal performance in both traditional hydraulic and modern electric power steering systems, offering excellent viscosity stability and anti-wear protection.

Innovation Initiatives:

• Development of synthetic formulations for extended drain intervals

• Global supply chain supporting automotive manufacturers worldwide

• Focus on compatibility with hybrid and electric vehicle systems

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9️⃣ 2. Royal Purple

Headquarters: Porter, Texas, USA
Key Offering: Royal Purple Max EZ Power Steering Fluid

Royal Purple specializes in high-performance synthetic lubricants, with its power steering fluids recognized for superior thermal stability and friction reduction. The company’s products are particularly popular in the performance and racing segments, where extreme operating conditions demand enhanced fluid capabilities.

Innovation Initiatives:

• Proprietary Synerlec® additive technology for superior film strength

• Extended fluid life and compatibility with multiple seal types

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8️⃣ 3. FUCHS Petrolub SE

Headquarters: Mannheim, Germany
Key Offering: FUCHS TITAN ATF 3353, Renolin ATF Fluid

FUCHS is one of the world’s largest independent lubricant manufacturers, offering a comprehensive range of power steering fluids for passenger and commercial vehicles. The company maintains strong OEM relationships and supplies fluids that meet stringent international specifications.

Innovation Initiatives:

• Development of environmentally friendly formulations

• Global production facilities ensuring consistent quality standards

Download FREE Sample Report:
High Performance Power Steering Fluid Market – View in Detailed Research Report

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7️⃣ 4. Valvoline Inc.

Headquarters: Lexington, Kentucky, USA
Key Offering: Valvoline ATF, Valvoline Multi-Vehicle ATF

Valvoline has been a trusted name in automotive fluids for over 150 years, with its power steering fluids widely available through retail and professional channels. The company offers both conventional and synthetic formulations designed to protect steering components under various operating conditions.

Innovation Initiatives:

• Advanced additive packages for oxidation resistance

• Extensive distribution network across North America and Europe

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6️⃣ 5. Prestone Products Corporation

Headquarters: Danbury, Connecticut, USA
Key Offering: Prestone AS262 Power Steering Fluid

Prestone is a leading consumer brand in automotive maintenance products, with its power steering fluid formulations designed for everyday driving conditions. The company focuses on providing reliable performance and compatibility with a wide range of vehicle manufacturers’ specifications.

Innovation Initiatives:

• Extensive testing for seal compatibility and temperature performance

• Consumer education programs for proper fluid maintenance

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5️⃣ 6. TotalEnergies

Headquarters: Paris, France
Key Offering: Total LDS Fluid, Total FLUIDE DA

TotalEnergies brings extensive expertise in lubrication technology to the power steering fluid market, with products engineered for European and Asian vehicle specifications. The company’s fluids are developed to meet the demanding requirements of modern power steering systems.

Innovation Initiatives:

• Research into low-viscosity formulations for improved fuel efficiency

• Global technical support network for automotive manufacturers

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4️⃣ 7. Idemitsu Kosan Co., Ltd.

Headquarters: Tokyo, Japan
Key Offering: Idemitsu ATF Oil, Power Steering Fluids

Idemitsu is a major Japanese petroleum company with significant presence in automotive lubricants, particularly in Asian markets. The company supplies power steering fluids to leading Japanese automakers and has developed specialized formulations for specific vehicle models.

Innovation Initiatives:

• Close collaboration with Japanese OEMs on fluid specifications

• Development of fluids for advanced driver assistance systems

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3️⃣ 8. Shell plc

Headquarters: London, United Kingdom
Key Offering: Shell Spirax S ATF, Shell Donax Fluids

Shell’s extensive lubricants portfolio includes high-performance power steering fluids designed for various automotive applications. The company leverages its global research capabilities to develop fluids that meet evolving industry requirements for performance and sustainability.

Innovation Initiatives:

• Investment in advanced additive technology

• Focus on extending fluid service life and reducing environmental impact

Download FREE Sample Report:
High Performance Power Steering Fluid Market – View in Detailed Research Report

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2️⃣ 9. Lucas Oil Products, Inc.

Headquarters: Corona, California, USA
Key Offering: Lucas Power Steering Stop Leak, Synthetic Power Steering Fluid

Lucas Oil has built a strong reputation in the performance automotive market with its specialized power steering fluids and additives. The company’s products are particularly noted for their leak-stop capabilities and ability to restore performance in aging steering systems.

Innovation Initiatives:

• Advanced additive formulations for system restoration

• Strong presence in motorsports and performance applications

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1️⃣ 10. Sinopec Lubricant Company

Headquarters: Beijing, China
Key Offering: Sinopec ATF Fluids, Power Steering Lubricants

Sinopec is China’s largest lubricant producer, with significant market share in the Asia-Pacific region. The company supplies power steering fluids to domestic automotive manufacturers and has expanding international distribution through its Great Wall lubricants brand.

Innovation Initiatives:

• Rapid expansion of production capacity to meet growing demand

• Development of cost-effective formulations for emerging markets

Get Full Report Here:
High Performance Power Steering Fluid Market – View in Detailed Research Report

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🔧 Outlook: The Future of Power Steering Fluid Is Smarter and More Specialized

The high performance power steering fluid market is undergoing significant transformation as automotive technology advances. While traditional mineral-based fluids still serve many applications, the industry is increasingly shifting toward synthetic formulations that offer superior performance characteristics and longer service life.

📈 Key Trends Shaping the Market:

• Growing adoption of electric power steering systems requiring specialized fluids

• Increasing demand for extended drain intervals and reduced maintenance

• Development of environmentally friendly and biodegradable formulations

• Integration of smart sensor compatibility for fluid condition monitoring

Get Full Report Here:
High Performance Power Steering Fluid Market – View in Detailed Research Report

The companies profiled above are not only supplying essential automotive fluids—they’re driving innovation in vehicle performance and reliability across global markets.