The Global Water-soluble Vitamin A Market was valued at USD 243.8 Million in 2023 and is projected to reach USD 341.5 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period (2024–2030). This significant growth is primarily driven by rising consumer awareness about preventative health, the expanding animal feed industry, and the increasing demand for fortified foods and dietary supplements globally.

As the world grapples with micronutrient deficiencies and seeks advanced nutritional solutions, the focus intensifies on the key manufacturers who are pioneering the development, production, and distribution of water-soluble Vitamin A. These companies are crucial for enhancing the bioavailability of this essential nutrient in various applications. In this blog, we profile the Top 10 Companies in the Water-soluble Vitamin A Industry—a combination of chemical giants, specialized innovators, and regional leaders shaping the future of global nutrition.

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🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Water-soluble Vitamin A Palmitate, Vitamin A Acetate

BASF is a global leader in the chemical industry and a dominant force in the vitamins market. Its Human Nutrition division offers a comprehensive portfolio of water-soluble Vitamin A forms, primarily used to fortify beverages, dairy alternatives, and dietary supplements. Their expertise in chemical synthesis and encapsulation technologies ensures high stability and bioavailability.

Innovation & Market Strategy:

• Advanced encapsulation techniques for enhanced shelf-life and stability in aqueous solutions

• Strong focus on sustainable production processes and supply chain resilience

• Strategic partnerships with global food, beverage, and pharma companies

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9️⃣ 2. Zhejiang NHU Company Ltd.

Headquarters: Shaoxing, Zhejiang, China
Key Offering: Feed Grade and Food Grade Water-soluble Vitamin A

Zhejiang NHU is one of the world’s largest producers of vitamins and a key supplier of Vitamin A. The company has made significant investments in scaling up its production capacity for water-soluble forms, catering extensively to the animal nutrition and human food industries, particularly in the Asia-Pacific region.

Innovation & Market Strategy:

• Continuous capacity expansion to meet growing global demand

• Competitive pricing strategy strengthening its position in emerging markets

• Investment in R&D for more efficient synthesis and purification processes

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8️⃣ 3. Zhejiang Medicine Co., Ltd.

Headquarters: Hangzhou, Zhejiang, China
Key Offering: Pharmaceutical Grade and Food Grade Vitamin A

Zhejiang Medicine, through its subsidiary Xinchang Pharmaceutical Factory, is a major player in the Vitamin A market. The company produces high-purity, water-soluble Vitamin A ingredients that meet stringent pharmacopeia standards, making them suitable for pharmaceutical applications as well as premium dietary supplements.

Innovation & Market Strategy:

• Focus on high-margin pharmaceutical-grade products

• Vertical integration in the supply chain to control costs and quality

• Expansion of international sales networks beyond Asia

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7️⃣ 4. Kingdomway Group

Headquarters: Shanghai, China
Key Offering: Vitamin A Palmitate (Water-soluble), Vitamin A Acetate

Kingdomway Group is a significant manufacturer of vitamins and amino acids. The company has a robust production base for Vitamin A and has been actively developing its portfolio of water-soluble variants to serve the evolving needs of the food, feed, and cosmetics industries.

Innovation & Market Strategy:

• Diversification of product portfolio to serve multiple application segments

• Strategic focus on export markets in Europe and North America

• Investment in quality control systems to meet international standards

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6️⃣ 5. DSM-Firmenich

Headquarters: Kaiseraugst, Switzerland
Key Offering: High-stability Water-soluble Vitamin A forms (e.g., ROVIMIX®)

Following the merger of DSM and Firmenich, this entity has become a powerhouse in nutrition, health, and beauty. DSM’s legacy in vitamin production is world-renowned. Their ROVIMIX® portfolio includes advanced, water-dispersible forms of Vitamin A designed specifically for animal feed, ensuring optimal intake and health for livestock.

Innovation & Market Strategy:

• Pioneering research in nutrient stability and bioavailability

• Strong emphasis on sustainability and reducing the environmental footprint of vitamin production

• Integrated solutions combining vitamins with other nutrients and probiotics

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5️⃣ 6. Adisseo

Headquarters: Commentry, France
Key Offering: Water-soluble Vitamin A for animal nutrition

Adisseo, a subsidiary of the China National Bluestar Group, is a leading specialist in animal nutrition solutions. The company offers a range of vitamins, including stable, water-soluble Vitamin A products that are critical for modern, efficient livestock farming to support animal health, growth, and reproduction.

Innovation & Market Strategy:

• Development of micro-encapsulated vitamins for superior protection in feed processing

• Extensive technical support and services for feed manufacturers

• Focus on innovative products that improve feed conversion ratios

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4️⃣ 7. Bluestar Adisseo Co., Ltd. (Adisseo China)

Headquarters: Beijing, China
Key Offering: Vitamin A ingredients for feed and food

As the Chinese operation of the Adisseo group, this company leverages local manufacturing strengths and a deep understanding of the APAC market. It plays a pivotal role in supplying cost-effective, high-quality water-soluble Vitamin A to one of the world’s largest animal feed and consumer markets.

Innovation & Market Strategy:

• Local production catering to the specific needs of the Asian market

• Synergies with the global Adisseo network for technology and R&D

• Strong distribution network across China and Southeast Asia

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3️⃣ 8. BASF Petronas Chemicals Sdn. Bhd.

Headquarters: Kuantan, Pahang, Malaysia
Key Offering: Vitamin A and its derivatives

This joint venture between BASF and Petronas operates one of the world’s most advanced Vitamin A production facilities. The plant benefits from integrated precursor production, ensuring a reliable and competitive supply of Vitamin A, including forms suitable for water-soluble applications in various industries.

Innovation & Market Strategy:

• World-scale, integrated production facility ensuring supply security

• Strategic location in Asia for serving high-growth markets

• Commitment to responsible care and high environmental standards

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2️⃣ 9. Growth Products (Vitamins & Fine Chemicals)

Headquarters: Ahmedabad, Gujarat, India
Key Offering: Customized Water-soluble Vitamin A formulations

Growth Products is an emerging player specializing in the manufacturing of vitamins and fine chemicals. The company focuses on producing tailored water-soluble Vitamin A solutions for the pharmaceutical and nutraceutical industries, often providing more specialized and flexible service than larger conglomerates.

Innovation & Market Strategy:

• Niche focus on customized formulations for specific client needs

• Competitive advantage in serving the price-sensitive South Asian and Middle Eastern markets

• Agile manufacturing and responsive customer service

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1️⃣ 10. Other Key Regional Players

Composition: A collection of specialized manufacturers and distributors across North America, Europe, and Asia.
Key Offering: White-label and specialized water-soluble Vitamin A products.

This segment includes a range of smaller, yet significant, companies that play crucial roles in regional markets. They often act as distributors for larger producers or manufacture specialized grades of water-soluble Vitamin A for specific applications, such as premium cosmetics or clinical nutrition, filling important gaps in the market.

Market Role & Strategy:

• Provide agility and specialized products that larger companies may overlook

• Strong regional presence and understanding of local regulatory landscapes

• Focus on building long-term relationships with regional customers

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🌍 Outlook: The Future of Water-soluble Vitamin A is Bioavailable and Targeted

The Water-soluble Vitamin A market is undergoing a significant transformation. While standard forms continue to dominate in volume, the industry is increasingly focused on advanced delivery systems and application-specific formulations that maximize efficacy and consumer benefits.

📈 Key Trends Shaping the Market:

• Rising Demand for Fortified Foods and Beverages: Increased consumer interest in health and wellness is driving the fortification of dairy alternatives, juices, and functional beverages with water-soluble Vitamin A.

• Precision Animal Nutrition: The livestock industry’s shift towards optimized feed for better health and productivity is boosting the demand for stable, bioavailable Vitamin A premixes.

• Innovation in Delivery Systems: Advancements in microencapsulation and nanoemulsion technologies are improving the stability, solubility, and absorption of Vitamin A in various applications.

• Stringent Regulatory Frameworks: Evolving regulations concerning food fortification and supplement labeling are influencing product development and market strategies globally.

The companies profiled above are not merely suppliers of a nutrient; they are enablers of better health and nutrition across human and animal populations, driving innovation in a critical segment of the global wellness industry.

Get Full Report Here:
Water-soluble Vitamin A Market – View in Detailed Research Report