The North America Automotive Print Label Market was valued at USD 7.2 Billion in 2024 and is projected to reach USD 9.8 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.3% during the forecast period (2024–2030). This robust growth is fueled by stringent government regulations for vehicle component identification, increasing automotive production, and the rising demand for smart labels equipped with RFID and NFC technologies for enhanced supply chain visibility and anti-counterfeiting measures.

As the automotive industry accelerates toward electrification, connectivity, and sustainability, the role of high-performance print labels has never been more critical. These labels provide essential information, safety warnings, branding, and tracking capabilities. In this analysis, we profile the Top 10 Companies in the North America Automotive Print Label Industry—a diverse group of material scientists, printing innovators, and supply chain experts shaping the future of vehicle identification.

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🔟 1. Avery Dennison Corporation

Headquarters: Glendale, California, USA
Key Offering: Pressure-sensitive labels, RFID labels, Sustainable adhesive solutions

Avery Dennison is a global leader in materials science and labeling solutions, serving the automotive industry with a comprehensive portfolio of durable, high-performance labels. Their products are engineered to withstand extreme temperatures, chemicals, and abrasion, making them ideal for under-hood applications, VIN plates, and component labeling.

Innovation Initiatives:

• Pioneering RFID and sensor-integrated smart labels for part tracking

• Development of cleaner, recyclable adhesive technologies

• Commitment to 100% sustainable packaging and labeling materials by 2030

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9️⃣ 2. CCL Industries Inc.

Headquarters: Toronto, Ontario, Canada
Key Offering: Automotive nameplates, interior/exterior labels, durable graphic overlays

CCL Industries is one of the world’s largest label manufacturers, with a dedicated Automotive division that produces highly durable labels for challenging environments. Their solutions include brand identification badges, tire pressure labels, and complex multi-layer instructional decals for global OEMs.

Innovation Initiatives:

• Investment in digital printing technologies for short-run customization

• Expansion of capabilities in heat-transfer and in-mold labeling for plastics

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8️⃣ 3. UPM Raflatac

Headquarters: Tampere, Finland (Major North American operations)
Key Offering: Forest-based label materials, RFID tags, specialty films

A subsidiary of the Finnish bioforestry company UPM, UPM Raflatac is a leading supplier of sustainable label materials. They provide a wide range of face papers, films, and adhesives specifically tested and certified for automotive applications, focusing on performance and environmental responsibility.

Innovation Initiatives:

• Launch of RafMore, a digital platform for smart label lifecycle management

• Development of UPM Raflatac Forest Film™, a wood-based label film

Download FREE Sample Report: North America Automotive Print Label Market – View in Detailed Research Report

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7️⃣ 4. Brady Corporation

Headquarters: Milwaukee, Wisconsin, USA
Key Offering: Wire markers, safety signs, facility identification, durable asset labels

Brady Corporation is a specialist in identification and safety solutions. Their automotive-grade labels are designed for permanent asset identification, wire and cable marking within vehicle harnesses, and providing critical safety information that remains legible throughout the vehicle’s lifespan.

Innovation Initiatives:

• Proprietary top-coated polyester films for extreme durability

• Software integration for streamlined label design and printing workflows

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6️⃣ 5. 3M Company

Headquarters: Saint Paul, Minnesota, USA
Key Offering: Specialty tapes, adhesive systems, reflective sheeting, graphic films

3M’s Transportation and Electronics Business Group provides advanced labeling solutions that go beyond simple identification. Their products include high-performance graphic films for exterior branding, reflective labels for safety, and specialty adhesives that bond to a wide variety of automotive substrates.

Innovation Initiatives:

• Research into next-generation adhesives for EV battery labeling

• Development of lightweight and sustainable film solutions

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5️⃣ 6. WS Packaging Group, Inc.

Headquarters: Algoma, Wisconsin, USA
Key Offering: Pressure-sensitive labels, shrink sleeves, flexible packaging

WS Packaging is a prominent North American label converter with significant expertise in serving the automotive aftermarket and original equipment sectors. They offer a full range of printing technologies, including flexography, digital, and letterpress, to produce high-volume, compliant labels for parts and components.

Innovation Initiatives:

• Strategic investments in digital printing for agile, just-in-time production

• Expansion of capabilities in prime label applications for automotive fluids and chemicals

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4️⃣ 7. Fuji Seal International, Inc.

Headquarters: Osaka, Japan (Significant North American presence)
Key Offering: Shrink labels, stretch sleeve labels, RFID labels

Fuji Seal is a global leader in shrink sleeve labeling, a technology increasingly used for automotive containers, such as oil bottles and coolant jugs. Their labels provide 360-degree branding and are resistant to moisture and chemicals, ensuring product integrity and clear messaging on store shelves and in garages.

Innovation Initiatives:

• Development of PVC-free, recyclable shrink label materials

• Integration of augmented reality features into labels for interactive user manuals

Download FREE Sample Report: North America Automotive Print Label Market – View in Detailed Research Report

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3️⃣ 8. Fort Dearborn Company

Headquarters: Rosemont, Illinois, USA
Key Offering: Pressure-sensitive labels, cut-and-stack labels, expanded content labels (ECLs)

Acquired by Multi-Color Corporation and now part of the MCC Label group, Fort Dearborn is a premier label manufacturer in North America. They specialize in high-impact prime labels for automotive consumables and complex Expanded Content Labels (ECLs) that provide extensive regulatory and safety information in a multi-layer format.

Innovation Initiatives:

• Expertise in producing visually striking, brand-driving labels for retail automotive products

• Advanced ECL manufacturing for compliance with stringent automotive chemical regulations

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2️⃣ 9. Taghleef Industries

Headquarters: Dubai, UAE (Major production in North America)
Key Offering: Biaxially Oriented Polypropylene (BOPP) and Polylactic Acid (PLA) films

Taghleef Industries is a leading global producer of films for the packaging and labeling industries. While not a converter itself, it supplies high-quality label facestocks and films to converters across North America, providing the essential raw materials for durable, printable surfaces used in automotive applications.

Innovation Initiatives:

• Investment in bio-based and compostable film substrates

• Development of high-performance white opaque BOPP films for premium label aesthetics

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1️⃣ 10. H.B. Fuller Company

Headquarters: St. Paul, Minnesota, USA
Key Offering: Adhesives for label bonding, tape manufacturing, and assembly

H.B. Fuller is a global adhesives manufacturer whose products are fundamental to the performance of automotive print labels. They develop specialized adhesive formulations that ensure labels remain securely bonded to various surfaces—from painted metal and glass to plastic composites—under heat, humidity, and vibration.

Innovation Initiatives:

• Focus on developing removable adhesives for temporary part identification

• R&D into sustainable adhesive platforms with lower environmental impact

Get Full Report Here: North America Automotive Print Label Market – View in Detailed Research Report

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🚗 Outlook: The Future of Automotive Print Labels Is Smarter and More Sustainable

The North America automotive print label market is undergoing a significant transformation. While traditional pressure-sensitive labels remain the workhorse of the industry, the focus is shifting toward intelligent labeling solutions that enhance traceability, sustainability, and user engagement.

📈 Key Trends Shaping the Market:

• Accelerated adoption of RFID and NFC labels for real-time part tracking and anti-counterfeiting

• Stringent regulatory requirements driving demand for compliant safety and component labels

• Growth of digital printing enabling mass customization and shorter lead times

• Industry-wide push for sustainable materials, including PCR films and bio-based adhesives

Get Full Report Here: North America Automotive Print Label Market – View in Detailed Research Report

The companies profiled above are not just supplying labels—they are providing the critical identification and information layers that ensure safety, compliance, and brand integrity across the entire automotive value chain.