The Global Cultivation Substrate Market was valued at USD 4.2 Billion in 2023 and is projected to reach USD 6.8 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 6.9% during the forecast period (2023–2030). This significant growth is primarily driven by the global expansion of controlled environment agriculture (CEA), rising demand for high-value crops, and the accelerating adoption of sustainable and soilless growing media across commercial farming and horticulture sectors.

As the agricultural industry transforms toward resource-efficient and high-yield production systems, the spotlight is on the key substrate manufacturers who are driving innovation, consistency, and eco-friendly solutions. In this blog, we profile the Top 10 Companies in the Cultivation Substrate Industry—a mix of established horticultural giants, specialty media producers, and sustainable material innovators shaping the future of plant cultivation.

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🔟 1. Berger

Headquarters: Saint-Modeste, Quebec, Canada
Key Offering: Peat-based mixes, professional growing media, soil conditioners

Berger is a globally recognized leader in peat-based growing substrates, serving professional growers in over 80 countries. The company is renowned for its consistent quality, advanced formulations, and extensive product portfolio tailored for greenhouse production, nurseries, and hydroponic systems.

Sustainability Initiatives:

• Responsible peatland management and restoration programs

• Development of peat-reduced and peat-free substrate blends

• Investment in R&D for renewable raw materials

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9️⃣ 2. FoxFarm Soil & Fertilizer Company

Headquarters: McKinleyville, California, USA
Key Offering: Premium potting soils, organic fertilizers, soil amendments

FoxFarm is a prominent US-based company specializing in high-performance soils and fertilizers for serious gardeners and commercial growers. Their substrates are known for containing natural and organic ingredients that promote vigorous plant growth and soil health.

Sustainability Initiatives:

• Use of sustainably harvested forest products

• Commitment to organic and natural ingredient sourcing

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8️⃣ 3. JIFFY Group

Headquarters: Zwijndrecht, Belgium
Key Offering: Peat pellets, growing blocks, substrate solutions

JIFFY Group, part of the Danish SL Group, is a world-leading supplier of professional growing media and propagation substrates. Their innovative peat-based pellets and blocks are widely used for seed starting and cuttings in commercial horticulture worldwide.

Sustainability Initiatives:

• Certified Responsible Sourcing of peat

• Development of biodegradable and compostable substrate products

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Cultivation Substrate Market – View in Detailed Research Report

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7️⃣ 4. Grodan

Headquarters: Roermond, Netherlands
Key Offering: Stone wool substrates, precision growing solutions

Grodan, a subsidiary of ROCKWOOL Group, is the global pioneer in stone wool (rockwool) substrates for horticulture. Their precision growing media are engineered to optimize water and nutrient delivery, making them the substrate of choice for high-tech greenhouse tomato, cucumber, and pepper production.

Sustainability Initiatives:

• 100% recyclable stone wool substrates

• Closed-loop recycling programs with growers

• Focus on water conservation and reduced fertilizer use

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6️⃣ 5. CANNA

Headquarters: Vlaardingen, Netherlands
Key Offering: Specialty substrates, nutrients, cultivation systems

CANNA is a renowned Dutch company specializing in high-quality substrates and nutrients for professional horticulture and specialty crops. Their research-driven approach has made them a trusted brand among growers seeking consistent results and optimized plant performance.

Sustainability Initiatives:

• Sustainable coconut coir sourcing partnerships

• Development of renewable and reusable substrate materials

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5️⃣ 6. Premier Tech Horticulture

Headquarters: Rivière-du-Loup, Quebec, Canada
Key Offering: PRO-MIX growing media, peat moss, soil amendments

Premier Tech Horticulture is a global leader in growing media and horticultural solutions, with its flagship PRO-MIX brand being one of the most recognized in North America. The company serves both professional growers and consumer gardening markets with a comprehensive range of substrate products.

Sustainability Initiatives:

• Leadership in responsible peatland management

• Development of sustainable substrate alternatives

• Water conservation technologies integrated into growing media

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4️⃣ 7. Kekkilä-BVB

Headquarters: Vantaa, Finland
Key Offering: Professional growing media, peat products, soil mixes

Kekkilä-BVB is a leading Nordic company with a strong presence in professional horticulture across Europe. The company offers a wide range of high-quality growing media based on sphagnum peat, complemented by various fiber and bark materials for different cultivation needs.

Sustainability Initiatives:

• Pioneering sustainable peat extraction practices

• Investment in circular economy solutions for substrates

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3️⃣ 8. ICL Specialty Fertilizers

Headquarters: Amsterdam, Netherlands
Key Offering: Specialty growing media, controlled-release fertilizers

ICL Specialty Fertilizers, part of the global ICL Group, provides advanced growing media and fertilizer solutions for professional horticulture. Their substrate products are often integrated with controlled-release nutrition technology for optimal plant growth and simplified crop management.

Sustainability Initiatives:

• Development of eco-friendly substrate components

• Research into sustainable alternatives to traditional growing media

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2️⃣ 9. Florentaise

Headquarters: Saint Mars du Désert, France
Key Offering: Organic substrates, potting soils, soil conditioners

Florentaise is a major French manufacturer of organic substrates and growing media with a strong focus on sustainable agriculture. The company has developed innovative substrate formulations using locally sourced organic materials and agro-industrial co-products.

Sustainability Initiatives:

• Pioneering use of green waste and composted materials

• Development of peat-reduced substrate formulations

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1️⃣ 10. PittMoss

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: Sustainable growing media, peat alternatives

PittMoss is an innovative company at the forefront of sustainable substrate technology, having developed proprietary growing media made from recycled paper fibers. Their products offer a high-performance, environmentally friendly alternative to peat-based substrates.

Sustainability Initiatives:

• Patented technology converting waste paper into premium growing media

• Significant reduction in peat usage through sustainable alternatives

• Carbon-negative production process

Get Full Report Here:
Cultivation Substrate Market – View in Detailed Research Report

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🌱 Outlook: The Future of Cultivation Substrate Is Smarter and More Sustainable

The cultivation substrate market is undergoing a fundamental transformation. While traditional peat-based media still dominate the market, the industry is rapidly innovating with sustainable alternatives, precision growing technologies, and customized substrate solutions for specific crops and growing systems.

📈 Key Trends Shaping the Market:

• Rapid expansion of sustainable substrate options including coco coir, wood fiber, and recycled materials

• Growing regulatory pressure and industry initiatives to reduce peat usage in horticulture

• Integration of smart technology for precision irrigation and nutrient delivery through advanced substrates

• Increasing demand for specialized substrates tailored to specific crops in controlled environment agriculture

Get Full Report Here:
Cultivation Substrate Market – View in Detailed Research Report

The companies listed above are not only supplying essential growing media—they’re pioneering the sustainable transformation of modern horticulture and agriculture.