The Global Fluidity Improver Market was valued at USD 1.24 Billion in 2024 and is projected to reach USD 1.76 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2024–2030). This growth is being driven by increasing demand from the oil & gas sector, stringent pipeline transportation regulations, and the accelerating adoption of high-performance flow enhancers across refinery and chemical processing applications.
As industrial operations increasingly prioritize efficiency, safety, and cost reduction in fluid transport, the spotlight is on the key chemical companies that are developing innovative formulations to reduce viscosity, improve pumpability, and minimize pressure drops in pipelines. In this blog, we profile the Top 10 Companies in the Fluidity Improver Industry—a mix of chemical majors, specialty additive producers, and oilfield service leaders shaping the future of fluid flow optimization.
🔟 1. BASF SE
Headquarters: Ludwigshafen, Germany
Key Offering: Keroflux®, Pour Point Depressants, Viscosity Improvers
BASF is a global leader in the fluids and lubricants additives market, including a comprehensive portfolio of fluidity improvers. Their advanced additives are used across crude oil transport, refined product pipelines, and chemical processing industries to maintain flow properties under challenging temperature and pressure conditions.
Innovation Initiatives:
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Development of multifunctional additive packages
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Partnerships with major energy and pipeline operators
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Strong R&D focus on bio-based and sustainable flow enhancers
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9️⃣ 2. Infineum International Limited
Headquarters: Milton Hill, United Kingdom
Key Offering: Infineum Flow Improvers, Wax Inhibitors, Drag Reducers
Infineum specializes in fuel and lubricant additives, with a significant presence in the fluidity improver segment. The company develops specialized formulations that prevent wax crystallization and improve flow in challenging pipeline environments.
Innovation Initiatives:
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Advanced polymer technology for cold flow improvement
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Customized solutions for specific crude oil and refined product characteristics
8️⃣ 3. Halliburton
Headquarters: Houston, Texas, USA
Key Offering: Halliburton Paraffin Inhibitors, Flow Enhancers
Halliburton provides comprehensive flow assurance solutions as part of its oilfield services portfolio. The company’s fluidity improvers are critical for maintaining production flow in both onshore and offshore oil fields.
Innovation Initiatives:
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Integrated flow assurance services from reservoir to refinery
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Field-proven formulations for extreme temperature and pressure conditions
7️⃣ 4. Flowchem
Headquarters: Humble, Texas, USA
Key Offering: Flowchem Drag Reducing Agents, RheoFlo® Additives
Flowchem specializes in pipeline efficiency products, with drag reducing agents and fluidity improvers as core offerings. The company specializes in improving throughput in existing pipelines without requiring capital-intensive infrastructure upgrades.
Innovation Initiatives:
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Market leadership in drag reduction technology
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Products engineered for crude oil, refined products, and LPG pipelines
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6️⃣ 5. Dow Chemical Company
Headquarters: Midland, Michigan, USA
Key Offering: UCARFLOW® Polymers, Viscosity Modifiers
Dow offers a broad range of performance chemicals including fluidity improvers for various industrial applications. Their formulations are used to enhance flow properties in both upstream and downstream operations.
Innovation Initiatives:
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High-performance polymers for demanding flow assurance applications
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Focus on sustainable chemistry and reduced environmental impact
5️⃣ 6. Innospec Inc.
Headquarters: Englewood, Colorado, USA
Key Offering: Octel Flow Improvers, Fuel Additives
Innospec develops and manufactures specialty chemicals for the oil & gas industry, including robust fluidity improvers that maintain performance across varying operational conditions.
Innovation Initiatives:
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Tailored solutions for specific crude slates and operating environments
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Global technical service network supporting customer operations
4️⃣ 7. LiquidPower Specialty Products Inc.
Headquarters: Houston, Texas, USA
Key Offering: LiquidPower® Drag Reducing Agents, Flow Improvers
LiquidPower, a Berkshire Hathaway company, is a global leader in drag reduction technology. Their fluidity improvers are critical for maximizing pipeline throughput and operational efficiency.
Innovation Initiatives:
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Industry-leading DRA technology improving flow in over 1.5 million miles of pipeline worldwide.
Innovation Initiatives:
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Proprietary polymer technology for enhanced performance
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Strategic focus on enhancing crude oil and refined product transportation
3️⃣ 8. Clariant AG
Headquarters: Muttenz, Switzerland
Key Offering: Cerflo® Flow Improvers, Paraffin DispersantsClariant provides specialty chemicals including fluidity improvers for the oil, gas, and chemical industries. Their flow enhancers help maintain optimal operations across diverse temperature ranges and fluid compositions.
Innovation Initiatives:
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Development of environmentally compatible flow improvers
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Integrated solutions for flow assurance and process optimization
2️⃣ 9. Nalco Champion
Headquarters: Houston, Texas, USA
Key Offering: Flow Improvers, Wax Control AdditivesNalco Champion, an Ecolab company, delivers chemical technologies for upstream and midstream oil and gas operations. Their fluidity improvers play a vital role in preventing flow disruptions and maintaining production efficiency.
Innovation Initiatives:
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Advanced formulations for high-wax crude oils and challenging pipeline systems.
Innovation Initiatives:
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Digital monitoring and optimization of additive performance
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Comprehensive technical services supporting optimal chemical application
1️⃣ 10. GE (Baker Hughes)
Headquarters: Boston, Massachusetts, USA
Key Offering: Flow Enhancers, Paraffin InhibitorsBaker Hughes, a GE company, offers comprehensive flow assurance solutions as part of its oilfield services portfolio. Their fluidity improvers are essential for maintaining flow in subsea pipelines and other high-risk applications.
Innovation Initiatives:
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Integrated digital and chemical solutions for flow optimization
Download FREE Sample Report: Fluidity Improver Market – View in Detailed Research Report
🌍 Outlook: The Future of Fluidity Improvers Is Smarter and More Efficient
The fluidity improver market is undergoing significant transformation. While traditional products continue to serve essential applications, the industry is increasingly focused on digital monitoring, sustainable chemistry, and multifunctional formulations that address multiple flow assurance challenges simultaneously.
📈 Key Trends Shaping the Market:
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Growing demand for cold flow improvers in arctic and deepwater operations
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Increasing regulatory emphasis on pipeline safety and efficiency standards
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Development of bio-based and environmentally friendly flow improvers
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Expansion into chemical processing and other industrial applications beyond oil & gas
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The companies listed above are not only improving industrial fluid transport—they’re driving the efficiency revolution in pipeline operations worldwide.
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