The Global Undercoat Market was valued at USD 1,456.2 Million in 2022 and is projected to reach USD 2,347.8 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period (2023–2032). This growth is being driven by rising demand for corrosion-resistant solutions in industries like automotive, marine, and construction, coupled with advancements in eco-friendly formulations and stricter environmental regulations pushing for durable, low-VOC undercoats.

As the protective coatings sector evolves to meet the challenges of harsh environments and sustainability goals, the focus turns to the major players who are pioneering high-performance undercoats that enhance durability and reduce maintenance costs. In this blog, we profile the Top 10 Companies in the Undercoat Industry—a blend of multinational coating leaders and specialized firms advancing surface preparation and anti-corrosion technologies across global applications.

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🔟 1. AkzoNobel

Headquarters: Amsterdam, Netherlands
Key Offering: Epoxy-based undercoats, Zinc silicate primers, and waterborne corrosion inhibitors

AkzoNobel stands as a global powerhouse in the coatings industry, with its undercoat portfolio catering to marine, oil & gas, and infrastructure sectors. The company’s International Paint division delivers robust undercoating systems that provide superior adhesion and protection against rust and abrasion, used extensively in shipbuilding and industrial fabrication.

Key Innovations:

• Development of low-VOC epoxy undercoats for sustainable industrial use

• Advanced zinc-rich primers for enhanced cathodic protection in marine environments

• Partnerships with automotive OEMs to integrate undercoats in vehicle manufacturing processes

Download FREE Sample Report: Undercoat Market – View in Detailed Research Report

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9️⃣ 2. Jotun

Headquarters: Sandefjord, Norway
Key Offering: Polyurethane undercoats, Epoxy coatings, and anti-corrosive primers

Jotun has built a reputation for excellence in protective coatings, particularly in offshore and marine applications where undercoats must withstand extreme weather and saltwater exposure. Operating in over 100 countries, the company supplies undercoating solutions that form a critical barrier layer in multi-coat systems.

Key Innovations:

• Innovative solvent-free epoxy undercoats for reduced environmental impact

• Hybrid zinc-epoxy systems for superior protection in harsh industrial settings

• Collaboration with shipyards to optimize undercoat application for fuel efficiency

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8️⃣ 3. Tnemec

Headquarters: Kansas City, Missouri, USA
Key Offering: High-build epoxy undercoats, Coal tar epoxies, and inorganic zinc-rich coatings

Tnemec specializes in industrial coatings, offering undercoat solutions tailored for water and wastewater treatment facilities, bridges, and storage tanks. Their products excel in providing a solid foundation for topcoats, resisting chemical attacks and moisture penetration.

Key Innovations:

• Self-priming undercoats that simplify application in field conditions

• High-solids epoxy systems for faster curing and minimal downtime

• Research into antimicrobial undercoats for hygienic industrial environments

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7️⃣ 4. Hempel

Headquarters: Lyngby, Denmark
Key Offering: Silicone alkyd undercoats, Epoxy mastic coatings, and glass flake reinforced undercoats

Hempel is a key player in the Asian and European markets, delivering undercoat technologies that protect against corrosion in yachting, offshore platforms, and construction equipment. Their Hempadur range of epoxy undercoats offers excellent wetting properties on difficult surfaces.

Key Innovations:

• Bio-based epoxy undercoats incorporating renewable materials

• Thick-film undercoats for heavy-duty protection in mining equipment

• Digital tools for undercoat thickness monitoring during application

Download FREE Sample Report: Undercoat Market – View in Detailed Research Report

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6️⃣ 5. PPG Industries

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: Amercoat epoxy undercoats, Zinc phosphate primers, and polyamide epoxies

PPG Industries leverages its vast R&D capabilities to produce undercoats that serve aerospace, automotive, and industrial segments. Their SigmaShield line provides high-performance barriers against corrosion, with formulations that enhance intercoat adhesion for multilayer systems.

Key Innovations:

• Low-temperature cure undercoats for cold-weather applications

• Corrosion-resistant undercoats with built-in inhibitors for extended protection

• Integration of nanotechnology for improved barrier properties

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5️⃣ 6. Sherwin-Williams

Headquarters: Cleveland, Ohio, USA
Key Offering: Macropoxy epoxy undercoats, Zinc-rich organic coatings, and urethane-modified epoxies

Sherwin-Williams dominates the North American market with undercoat solutions for protective and marine applications, including tanks, pipelines, and railcars. Their products are known for rapid recoat times, allowing for quicker project completion without compromising on protection levels.

Key Innovations:

• Water-reducible undercoats for compliance with VOC regulations

• High-abrasion resistant formulations for construction machinery

• Custom blending services to match specific environmental challenges

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4️⃣ 7. Nippon Paint

Headquarters: Osaka, Japan
Key Offering: NOA series epoxy undercoats, Inorganic zinc silicate, and alkyd-based primers

Nippon Paint excels in the Asia-Pacific region, supplying undercoats for automotive refinishing, shipbuilding, and industrial maintenance. Their Aquaterion waterborne undercoats offer excellent rust prevention while being eco-friendly.

Key Innovations:

• Anti-corrosive undercoats with self-healing properties

• High-solids formulations for reduced application cycles

• Collaborations with Asian automakers for OEM undercoating standards

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3️⃣ 8. Kansai Paint

Headquarters: Amagasaki, Japan
Key Offering: KPR epoxy undercoats, Zinc-rich paints, and chlorinated rubber primers

Kansai Paint focuses on heavy-duty undercoats for bridges, steel mills, and offshore installations, particularly in Asia. Their products provide sacrificial protection through zinc content, extending the lifespan of metal assets in corrosive atmospheres.

Key Innovations:

• Thermosetting undercoats for bake-on durability in manufacturing

• Anti-fouling undercoats for marine and offshore use

• Expansion into sustainable bio-derived resins for undercoats

Download FREE Sample Report: Undercoat Market – View in Detailed Research Report

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2️⃣ 9. BASF

Headquarters: Ludwigshafen, Germany
Key Offering: Chemturion epoxy undercoats, Inorganic zinc coatings, and polyurea hybrids

BASF brings chemical expertise to the undercoat market, developing advanced formulations for automotive underbodies, pipelines, and construction. Their Crepaxol range features high-chemical resistance, ideal for protecting assets in aggressive environments like chemical plants.

Key Innovations:

• Ultra-high solids undercoats for emission reductions

• Functional undercoats with noise-dampening properties for vehicles

• AI-optimized formulations for predictive corrosion control

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1️⃣ 10. Fixall (ICP Group)

Headquarters: Andover, Massachusetts, USA
Key Offering: Rubberized undercoats, Bituminous coatings, and aerosol protective primers

Fixall, part of ICP Group, leads in consumer and light industrial undercoats, specializing in easy-to-apply solutions for automotive restoration and home workshops. Their products provide flexible, waterproof barriers that prevent rust on undercarriages and chassis.

Key Innovations:

• Flexible rubber undercoats for vibration-prone automotive parts

• Quick-dry formulations for minimal project disruption

• Expansion into professional-grade undercoats for fleet maintenance

Read Full Report: Undercoat Market – View in Detailed Research Report

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🌍 Outlook: The Future of Undercoat Industry Is More Durable and Eco-Friendly

The undercoat market is experiencing significant transformation as industries prioritize longevity and sustainability in their operations. Traditional solvent-based products continue to hold ground, but there’s a clear shift toward water-based and low-VOC alternatives that minimize environmental impact while maintaining high performance. Investments in R&D are pouring in to develop smart undercoats with sensors for real-time corrosion monitoring, potentially revolutionizing maintenance strategies. Regulatory pressures are intensifying worldwide, with companies innovating to meet standards like REACH in Europe and EPA guidelines in the U.S.

📈 Key Trends Shaping the Market:

• Shift toward epoxy and zinc silicate segments for superior protection in harsh environments

• Growing adoption in metal finishing and offshore constructions amid global industrialization

• Emphasis on sustainable, bio-based undercoats to reduce carbon footprints

• Technological integrations like nanotechnology for enhanced barrier properties

Read Full Report: Undercoat Market – View in Detailed Research Report

The companies listed above are not only shielding global industries—they’re leading the charge toward resilient, greener protective solutions for the future.