The Global Xylitol in Personal Care and Cosmetics Market was valued at US$ 29 million in 2022 and is projected to reach US$ 36 million by 2029, growing at a Compound Annual Growth Rate (CAGR) of 3.3% during the forecast period (2022–2029). This growth is being driven by consumer preference for preventive healthcare, especially in emerging economies, and the ability of xylitol to function as an excellent humectant in formulations for skin, hair, and oral care products.

As the personal care and cosmetics industry transforms toward natural, sugar-free, and skin-friendly ingredients, the spotlight is on the key suppliers who are driving innovation, efficacy, and sustainable sourcing. In this blog, we profile the Top 10 Companies in the Xylitol in Personal Care and Cosmetics Industry—a mix of specialty chemical producers, natural ingredient innovators, and global distributors shaping the future of clean beauty formulations.

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🔟 1. Roquette Frères SA

Headquarters: Lestrem, France
Key Offering: Food-grade xylitol, cosmetic-grade xylitol for humectants and anti-caries agents

Roquette Frères is a leading global provider of plant-based ingredients, with a strong focus on xylitol derived from sustainable sources like birch and corn cobs. Their products are widely used in oral care toothpastes and skin moisturizers, offering natural sweetness and moisture-retaining properties that appeal to clean beauty brands.

Innovation Initiatives:

• Development of high-purity xylitol for sensitive skin applications

• Partnerships with cosmetic formulators to enhance product stability

• Commitment to 100% traceable, non-GMO sourcing by 2025

Download FREE Sample Report: Xylitol in Personal Care and Cosmetics Market – View in Detailed Research Report

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9️⃣ 2. Croda International Plc

Headquarters: East Yorkshire, United Kingdom
Key Offering: Xylitol-based emollients, humectants for skincare and haircare

Croda International specializes in sustainable personal care ingredients, integrating xylitol into formulations that provide hydration and anti-microbial benefits. Operating across Europe and North America, the company supplies major cosmetic brands seeking natural alternatives to synthetic preservatives.

Innovation Initiatives:

• Research into xylitol’s role in microbiome-friendly cosmetics

• Expansion of bio-based ingredient portfolios with xylitol blends

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8️⃣ 3. Xlear, Inc.

Headquarters: Ogden, Utah, USA
Key Offering: Xylitol for oral care sprays, nasal solutions, and cosmetic additives

Xlear, Inc. is renowned for its natural health products, particularly those leveraging xylitol’s cavity-fighting properties in oral and nasal care. The company’s innovations extend to cosmetics, where xylitol enhances product texture and shelf life without compromising on natural claims.

Innovation Initiatives:

• Patented xylitol delivery systems for daily personal care routines

• Focus on allergen-free formulations for sensitive consumer segments

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7️⃣ 4. DuPont Nutrition & Biosciences

Headquarters: Wilmington, Delaware, USA
Key Offering: Xylitol powders and solutions for oral hygiene and skin conditioning

DuPont Nutrition & Biosciences offers a wide range of functional ingredients, including xylitol sourced from renewable feedstocks. Their expertise in food and personal care overlaps, enabling seamless integration into toothpaste, mouthwashes, and moisturizing creams that prioritize health benefits.

Innovation Initiatives:

• Goal to increase sustainable xylitol production capacity by 20% annually

• Collaborations with dermatologists for clinically tested cosmetic applications

Download FREE Sample Report: Xylitol in Personal Care and Cosmetics Market – View in Detailed Research Report

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6️⃣ 5. Berner OY

Headquarters: Helsinki, Finland
Key Offering: Pharmaceutical and cosmetic-grade xylitol for humectancy and preservation

Berner OY, a Finnish leader in chemical distribution, supplies high-quality xylitol to the Nordic personal care market. Known for birch-derived xylitol, they support brands focusing on Scandinavian clean beauty standards, emphasizing purity and environmental responsibility.

Innovation Initiatives:

• Investment in eco-friendly extraction processes from birch wood

• Aims for carbon-neutral supply chains in European markets

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5️⃣ 6. Spectrum Chemical Manufacturing Corp.

Headquarters: New Brunswick, New Jersey, USA
Key Offering: USP-grade xylitol for formulations in cosmetics and personal care

Spectrum Chemical provides cGMP-compliant ingredients, including xylitol, to manufacturers in the U.S. personal care sector. Their products are essential for creating safe, effective items like lip balms and shampoos that benefit from xylitol’s moisturizing and anti-bacterial qualities.

Innovation Initiatives:

• Current output exceeds 500 tons annually for cosmetic uses

• Target to expand into organic-certified xylitol variants by 2026

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4️⃣ 7. Scandinavian Skin

Headquarters: Stockholm, Sweden
Key Offering: Natural xylitol extracts for skincare serums and creams

Scandinavian Skin focuses on minimalist, high-efficacy cosmetics incorporating xylitol for its hydrating and soothing effects on skin. As a niche player, they cater to premium brands emphasizing Nordic botanicals and natural preservation methods.

Innovation Initiatives:

• Integration of xylitol with other natural humectants for enhanced performance

• Local R&D programs for sustainable sourcing in the Baltic region

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3️⃣ 8. Apura Ingredients, Inc.

Headquarters: Miami, Florida, USA
Key Offering: Xylitol syrups and crystals for oral and hair care products

Apura Ingredients supplies natural sweeteners and humectants, with xylitol playing a key role in their personal care lineup. They serve Latin American and U.S. markets, supporting the rise of sugar-free, vegan-friendly cosmetics.

Innovation Initiatives:

• Indigenous research into xylitol’s benefits for diverse skin types

• Partnerships to scale production for emerging beauty markets

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2️⃣ 9. Ingredion Incorporated

Headquarters: Westchester, Illinois, USA
Key Offering: Plant-based xylitol for texture enhancement in cosmetics

Ingredion is a global leader in starches and sweeteners, extending its portfolio to xylitol for personal care applications. Their ingredients improve product feel and stability in lotions, conditioners, and other formulations targeting health-conscious consumers.

Innovation Initiatives:

• Plans to produce over 1,000 tons/year of cosmetic-grade xylitol

• Expansion of supply chains across Asia and North America

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1️⃣ 10. Futaste Pharmaceutical Co., Ltd.

Headquarters: Yucheng, Shandong Province, China
Key Offering: Industrial xylitol for bulk cosmetic and personal care manufacturing

Futaste Pharmaceutical is a major producer of xylitol from corn cobs, supplying the Asian personal care industry with cost-effective, high-volume ingredients. They enable affordable natural formulations in shampoos, soaps, and skincare essentials.

Innovation Initiatives:

• Comprehensive solutions for global formulators and brands

• Alliances with international distributors for market penetration

Read Full Report: Xylitol in Personal Care and Cosmetics Market – View in Detailed Research Report

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🌍 Outlook: The Future of Xylitol in Personal Care and Cosmetics Is Natural and Innovative

The xylitol in personal care and cosmetics market is undergoing a dynamic shift. While traditional humectants still hold significant share, the industry is investing in natural alternatives like xylitol, expanding applications across skin, hair, oral, and other segments to meet rising demand for clean label products.

📈 Key Trends Shaping the Market:

• Growth in personal care (over 55% market share in 2022) driven by oral hygiene innovations

• Rising cosmetics applications, particularly for skin hydration in Asia-Pacific

• Digital tools for ingredient traceability and consumer education

• Alliances between suppliers and beauty brands for sustainable formulations

Read Full Report: Xylitol in Personal Care and Cosmetics Market – View in Detailed Research Report

The companies listed above are not only supplying key ingredients for beauty—they’re spearheading the natural transition in personal care.

Xylitol’s journey from a simple sugar alcohol to a staple in modern cosmetics reflects broader consumer shifts toward preventive wellness. Extracted primarily from birch wood or corncobs, its low-calorie, non-fermentable nature makes it ideal for products that combat dryness and promote oral health without the downsides of sugar. In personal care, xylitol acts as a humectant, drawing moisture to the skin and hair, which is particularly valuable in arid climates or for aging demographics seeking hydration without greasiness.

Looking deeper into market segments, the personal care category dominates, accounting for a substantial portion of revenue due to its entrenched use in toothpastes and mouth rinses. Here, xylitol’s proven anti-cariogenic effects—reducing bacterial adhesion in the mouth—have made it a go-to for brands like Colgate and Tom’s of Maine. Cosmetics, on the other hand, represent a burgeoning opportunity, with xylitol enhancing the efficacy of serums, creams, and masks. For instance, in skin care, it helps maintain barrier function, potentially reducing irritation from environmental stressors.

By application, oral care leads the pack, fueled by global awareness of dental health. Skin applications follow closely, as consumers in regions like North America and Europe prioritize anti-aging and moisturizing products. Hair care is gaining traction, with xylitol used in conditioners to prevent scalp dryness, while ‘others’ includes innovative uses in baby products and pet care extensions. Regionally, North America holds a strong position due to stringent regulations favoring natural ingredients, but Asia-Pacific is the fastest-growing, driven by urbanization and rising disposable incomes in China and India.

Challenges persist, however, including supply chain volatility from raw material sourcing and the need for cost-effective production to compete with synthetic alternatives. Yet, opportunities abound as regulatory bodies like the FDA and EU Cosmetics Regulation endorse xylitol’s safety profile, encouraging its adoption. Manufacturers are responding with R&D investments, such as microencapsulation techniques to improve solubility in water-based formulas.

Furthermore, sustainability is a cornerstone. Companies are shifting to waste-derived xylitol from agricultural byproducts, reducing environmental impact. This aligns with consumer demands for eco-friendly beauty, where transparency in sourcing can boost brand loyalty. In emerging economies, preventive healthcare trends amplify demand, as xylitol’s multifunctional properties—humectant, stabilizer, and mild sweetener—fit seamlessly into affordable, multi-benefit products.

Surveys of industry experts reveal optimism: sales volumes are expected to rise steadily, with revenue growth tempered by price fluctuations but supported by volume increases. Key players are consolidating through mergers, like recent acquisitions in the ingredient space, to secure market share. For businesses eyeing entry, focusing on niche applications like vegan or halal-certified xylitol could uncover blue ocean opportunities.

Overall, the market’s trajectory points to innovation-led expansion. As formulators experiment with xylitol synergies—pairing it with hyaluronic acid for superior hydration—the industry edges closer to fully natural portfolios. Stakeholders should monitor regional dynamics, such as Europe’s push for green chemistry and Asia’s manufacturing scale-up, to capitalize on this steady growth path.

To delve deeper, the report covers detailed forecasts: global revenue from $29 million in 2022 to $36 million by 2029, with sales in K MT reflecting increased adoption. By type, personal care edges out cosmetics, while applications skew toward skin and oral. Competitive landscapes show top firms holding over 60% share, with strategies centered on purity, sustainability, and distribution networks.

In conclusion, xylitol’s role in personal care and cosmetics is solidifying, offering a bridge between efficacy and natural appeal. The profiled companies exemplify this evolution, investing in technologies that will define beauty’s future.