Global Pigment Yellow 151 market size was valued at USD 45.2 million in 2023. The market is projected to grow from USD 48.1 million in 2024 to USD 72.8 million by 2030, exhibiting a CAGR of 6.8% during the forecast period.

Pigment Yellow 151, with CAS number 31837-42-0 and molecular formula C18H15N5O5, is a high-performance organic pigment belonging to the benzimidazolone class. Known for its excellent lightfastness, chemical stability, and vibrant greenish-yellow hue, it is synthesized through advanced diazotization and coupling processes. This pigment excels in demanding applications requiring durability and color consistency, making it ideal for high-end industrial coatings, automotive primers (OEM), and combinations with phthalocyanines or inorganic pigments. Additionally, it finds use in coloring polyester laminated plastics and film printing inks, where its heat resistance and migration properties are crucial.

The market for Pigment Yellow 151, while specialized, plays a pivotal role in the broader pigments industry. Demand is driven by the expansion of automotive production, growth in packaging and printing sectors, advancements in eco-friendly coatings, and the push for high-quality color solutions in plastics and paints. Factors such as regulatory pressures on volatile organic compounds and the rise of sustainable manufacturing are shaping its trajectory, positioning it as a key player in green chemistry initiatives.

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Segmentation by Product Type

The Pigment Yellow 151 market can be divided into four key product categories based on heat resistance levels, which determine their suitability for various processing conditions:

1. Heat Resistance 200°C

Heat Resistance 200°C Pigment Yellow 151 variants are standard-grade pigments designed for applications with moderate thermal demands. These offer reliable color retention and dispersion in formulations that do not exceed typical baking temperatures, commonly used in general-purpose inks and low-heat plastics.

• Market Insight: This segment forms the foundational demand base, appealing to cost-conscious manufacturers in printing and basic coatings. It benefits from widespread availability and ease of integration, though increasing performance standards are prompting a gradual migration to higher-resistance grades.

• Trend: In regions like Southeast Asia, where small-scale printing operations dominate, these variants are preferred due to their balance of affordability and functionality, supporting the expansion of flexible packaging industries.

2. Heat Resistance 210°C

Heat Resistance 210°C Pigment Yellow 151 provides enhanced thermal stability for slightly more rigorous processing, such as in powder coatings and injection-molded plastics. The improved formulation ensures minimal color shift during extrusion or curing, making it suitable for mid-range industrial uses.

• Market Insight: Demand is steadily rising in the plastics sector, where compatibility with thermoplastics like polyethylene is key. This grade bridges the gap between standard and premium offerings, attracting manufacturers seeking reliability without premium costs.

• Trend: As automotive interiors and consumer goods adopt more durable materials, this segment sees uptake in Asia-Pacific, driven by local production hubs optimizing for efficiency in supply chains.

3. Heat Resistance 250°C

Heat Resistance 250°C Pigment Yellow 151 is engineered for high-temperature applications, including automotive OEM primers and coil coatings. Its robust structure resists degradation during high-heat curing, delivering consistent opacity and gloss retention in demanding environments.

• Market Insight: This is the fastest-growing product segment, fueled by the automotive industry’s shift toward lightweight, high-performance coatings. Its ability to blend seamlessly with other pigments enhances its value in complex formulations.

• Trend: Collaborations between pigment suppliers and coating formulators are prevalent, with innovations focusing on low-VOC compliance, particularly in Europe where environmental regulations tighten.

4. Heat Resistance 260°C

Heat Resistance 260°C Pigment Yellow 151 represents the premium tier, optimized for extreme thermal processing in engineering plastics and high-end industrial paints. It offers superior migration resistance and weatherability, essential for long-life applications like exterior automotive parts.

• Market Insight: Strong adoption in the automotive and aerospace sectors underscores its importance, where durability under harsh conditions is non-negotiable. The segment benefits from the global push for sustainable, long-lasting materials.

• Trend: Manufacturers are scaling production to meet surging needs from electric vehicle coatings in China and North America, emphasizing recyclable pigment technologies.

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Segmentation by Application

Applications highlight the versatility of Pigment Yellow 151, leveraging its chemical inertness, color strength, and compatibility to address specific industry challenges in coloration and protection.

1. Industrial Coatings

The industrial coatings sector is the largest consumer of Pigment Yellow 151, utilizing it in protective and decorative finishes for machinery, structures, and automotive components. Its excellent dispersibility ensures uniform coverage and resistance to fading.

• Insight: In high-end formulations, it pairs well with phthalocyanines for balanced shades in OEM primers, enhancing corrosion protection and aesthetic appeal.

• Trend: The boom in infrastructure projects across Asia and the Middle East is accelerating demand, with a focus on durable, eco-friendly coatings amid stricter emissions standards.

2. Plastic

In plastics, Pigment Yellow 151 colors polyester laminated films and engineering resins, providing vibrant hues without compromising mechanical properties. Its low warping effect makes it suitable for injection and blow molding processes.

• Insight: This application thrives in packaging and automotive interiors, where heat stability during processing is critical for maintaining product integrity.

• Trend: Rising consumer demand for colorful, sustainable plastics in Europe and North America is boosting this segment, alongside innovations in bio-based resins.

3. Ink

For printing inks, particularly film and laminate types, Pigment Yellow 151 delivers sharp, consistent colors with high gloss and fast drying. It excels in flexographic and gravure printing, ensuring adhesion on diverse substrates.

• Insight: Its compatibility with inorganic pigments allows for nuanced shades in food packaging, where regulatory compliance for migration is paramount.

• Trend: The digital printing surge and e-commerce packaging growth in South Asia are driving adoption, with emphasis on water-based inks for environmental benefits.

4. Paint

Pigment Yellow 151 enhances architectural and automotive paints, offering weather-resistant pigmentation for exterior uses. Its lightfastness supports long-term vibrancy in decorative and protective coatings.

• Insight: In high-end paints, it contributes to premium finishes, blending with other organics for custom colors in residential and commercial projects.

• Trend: Urbanization in developing markets like India and Brazil is fueling demand, coupled with trends toward low-VOC and antimicrobial formulations.

5. Other

Other applications include specialty uses in textiles, rubber, and cosmetics, where Pigment Yellow 151 provides stable coloration under varied conditions. These niche areas leverage its versatility for custom solutions.

• Insight: Though smaller, this segment offers growth potential in emerging fields like 3D printing filaments and medical device coloring, prioritizing biocompatibility.

• Trend: Innovations in sustainable dyes for textiles in Africa and the Middle East hint at expansion, as industries seek non-toxic alternatives.

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Segmentation by End-User

1. Automotive Manufacturers

Automotive manufacturers represent the largest end-user group for Pigment Yellow 151, incorporating it into primers, coatings, and interior plastics for enhanced durability and aesthetics.

• Insight: As vehicles incorporate more composites and advanced finishes, the pigment’s heat resistance ensures performance in high-temperature assembly lines.

• Trend: The electric vehicle revolution in China and Europe is amplifying procurement, with a focus on lightweight, color-stable components.

2. Plastics and Packaging Companies

Plastics and packaging firms utilize Pigment Yellow 151 for vibrant, migration-free coloring in films, bottles, and containers, supporting food-safe and flexible applications.

• Insight: Its stability in polyester laminates addresses the need for eye-catching designs in consumer goods, maintaining quality through recycling processes.

• Trend: E-commerce growth worldwide is spurring demand for printed packaging, particularly in Southeast Asia where sustainable materials gain traction.

3. Printing and Ink Producers

Printing and ink producers rely on Pigment Yellow 151 for high-fidelity colors in publication and industrial inks, benefiting from its dispersibility and shelf-life.

• Insight: In film printing, it enables precise shades when combined with phthalocyanines, catering to the premium branding needs of global labels.

• Trend: Digitalization and short-run printing in North America are expanding this group’s influence, with shifts to solvent-free technologies.

4. Paints and Coatings Companies

Paints and coatings companies employ Pigment Yellow 151 in architectural and industrial formulations, valuing its weatherability for outdoor and marine uses.

• Insight: Emerging as a vital component in low-emission paints, it supports green building certifications in urban developments.

• Trend: Infrastructure investments in South America and the Middle East are sustaining growth, alongside R&D for self-cleaning coatings.

5. Other Industrial Users

Other industrial users, including textile and rubber processors, adopt Pigment Yellow 151 for specialized coloring where chemical resistance is essential.

• Insight: This diverse group incubates new uses, such as in synthetic fibers, providing a testing ground for pigment enhancements.

• Trend: Pilot projects in bio-plastics and renewable textiles in India signal future adoption, balancing cost with performance.

The Pigment Yellow 151 market is best understood through its segmentation landscape. By product type, the shift is toward higher heat resistance grades like 250°C and 260°C, driven by automotive and plastics industries. By application, industrial coatings lead, but inks and paints are dynamic growth areas. By end-user, automotive manufacturers dominate, yet packaging firms and printing producers offer innovative momentum.

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