The Global Casual Game Market was valued at USD 102.3 Billion in 2022 and is projected to reach USD 195.7 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period (2023–2030). This growth is being driven by the proliferation of smartphones, increasing internet accessibility in emerging markets, and the rising demand for quick, accessible entertainment through mobile and web-based platforms.

As the gaming industry evolves toward more inclusive and on-the-go experiences, the spotlight is on the key developers and publishers who are driving innovation, user engagement, and monetization strategies. In this blog, we profile the Top 10 Companies in the Casual Game Industry—a mix of mobile giants, web pioneers, and cross-platform innovators shaping the future of casual entertainment worldwide.

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🔟 1. Electronic Arts (EA)

Headquarters: Redwood City, California, USA
Key Offering: Mobile casual titles like The Sims Mobile, Plants vs. Zombies series

Electronic Arts stands as a powerhouse in the casual gaming space, leveraging its vast resources to create addictive, easy-to-play games that appeal to a broad audience. EA’s mobile division has seen tremendous success with franchise spin-offs that bring console-quality experiences to smartphones, focusing on social features and in-app purchases to keep players coming back. The company’s commitment to cross-platform play ensures that casual gamers can jump in seamlessly across devices.

Innovation Initiatives:

• Integration of live events and seasonal updates to boost engagement

• Partnerships with influencers and esports for casual tournament formats

• Investment in cloud gaming to enhance accessibility without high-end hardware

Download FREE Sample Report: Casual Game Global Market – View in Detailed Research Report

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9️⃣ 2. Tencent Holdings

Headquarters: Shenzhen, China
Key Offering: Mobile casual games like Honor of Kings casual modes, web-based mini-games

Tencent dominates the Asian market and is expanding globally with its vast portfolio of casual games that emphasize social interaction and quick sessions. Through subsidiaries like TiMi Studio, the company develops titles that blend casual gameplay with multiplayer elements, attracting millions of daily users. Tencent’s strategy involves acquiring stakes in international studios to infuse casual elements into more complex titles, ensuring broad appeal.

Innovation Initiatives:

• AI-driven personalization for game recommendations and in-game experiences

• Expansion into emerging markets with localized content and low-data modes

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8️⃣ 3. Activision Blizzard

Headquarters: Santa Monica, California, USA
Key Offering: Candy Crush Saga via King acquisition, mobile adaptations of Blizzard franchises

Activision Blizzard has solidified its casual gaming presence through the acquisition of King, maker of the iconic Candy Crush series, which generates billions in revenue annually from match-three puzzles. The company excels in creating evergreen titles that sustain long-term player retention via daily rewards and community challenges. By merging casual mechanics with their AAA expertise, they continue to innovate in free-to-play models.

Innovation Initiatives:

• Development of hybrid casual games combining puzzle elements with RPG features

• Focus on inclusive design for diverse demographics, including older players

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7️⃣ 4. Rovio Entertainment

Headquarters: Espoo, Finland
Key Offering: Angry Birds series, casual physics-based games across mobile and web

Rovio is synonymous with casual gaming thanks to Angry Birds, which revolutionized mobile entertainment with its simple yet addictive slingshot mechanics. The company has evolved its portfolio to include merchandising tie-ins and episodic content, maintaining relevance in a crowded market. Rovio’s emphasis on family-friendly content makes it a go-to for quick, stress-relieving play sessions.

Innovation Initiatives:

• AR integrations for real-world interactions in casual settings

• Global localization efforts to adapt games for cultural nuances

Download FREE Sample Report: Casual Game Global Market – View in Detailed Research Report

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6️⃣ 5. Take-Two Interactive

Headquarters: New York City, New York, USA
Key Offering: Casual mobile titles under Rockstar and 2K labels, like simplified GTA experiences

Take-Two Interactive brings a unique angle to casual gaming by adapting its narrative-driven franchises into bite-sized mobile formats. Through studios like Socialpoint, they offer games with deep progression systems masked in casual wrappers, appealing to players seeking more than puzzles. Their focus on data analytics helps refine monetization without alienating core users.

Innovation Initiatives:

• Cross-promotion between casual and core titles to expand user bases

• Investment in web3 elements for player-owned assets in casual economies

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5️⃣ 6. Zynga Inc.

Headquarters: San Francisco, California, USA
Key Offering: FarmVille, Words with Friends, social casual games on mobile and web

Zynga pioneered social casual gaming with Facebook-integrated titles that turned gaming into a communal activity. Now under Take-Two, it continues to lead with games that emphasize asynchronous multiplayer and social sharing. Zynga’s strength lies in its ability to iterate quickly on user feedback, keeping titles fresh and revenue-generating through ads and purchases.

Innovation Initiatives:

• Expansion into metaverse-like social spaces for casual interactions

• Targeted advertising optimizations for non-intrusive revenue streams

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4️⃣ 7. King (Activision Blizzard subsidiary)

Headquarters: London, United Kingdom
Key Offering: Candy Crush Saga, Bubble Witch series on mobile platforms

King has mastered the art of hyper-casual progression with Candy Crush, a title that boasts over 3 billion downloads worldwide. Their games are designed for short bursts of play, perfect for commutes or breaks, and feature intuitive controls that lower the barrier to entry. King’s data-driven approach to level design ensures high completion rates and sustained engagement.

Innovation Initiatives:

• Live ops events with celebrity collaborations to spike downloads

• Research into haptic feedback for more immersive casual experiences

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3️⃣ 8. Supercell

Headquarters: Helsinki, Finland
Key Offering: Clash of Clans casual modes, Brawl Stars as a fast-paced casual shooter

Supercell focuses on high-quality casual games that encourage clan-based social play without overwhelming complexity. Titles like Brawl Stars offer 3-minute matches that fit into busy lifestyles, while their “hit or kill” policy ensures only the best concepts reach the market. This selective approach has built a loyal fanbase and strong financial returns.

Innovation Initiatives:

• Esports-lite formats for casual competitive play

• Global server optimizations for seamless cross-region matchmaking

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2️⃣ 9. Glu Mobile

Headquarters: San Francisco, California, USA
Key Offering: Celebrity-licensed casual games like Kim Kardashian: Hollywood, sports sims

Glu Mobile specializes in lifestyle and simulation casual games that tap into pop culture, drawing in non-traditional gamers through familiar brands. Their titles feature narrative-driven progression with social sharing options, making them viral hits. Acquired by EA, Glu continues to innovate in personalization, using player data to tailor stories and challenges.

Innovation Initiatives:

• Voice integration for hands-free casual play

• Partnerships with streaming platforms for integrated content

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1️⃣ 10. DoubleDown Interactive

Headquarters: Seattle, Washington, USA
Key Offering: Social casino casual games like DoubleDown Casino on mobile and web

DoubleDown Interactive leads in the casual social casino niche, offering free-to-play slots and table games that mimic real casino thrills without financial risk. With millions of monthly active users, their platform excels in community features and loyalty programs that reward consistent play. The company’s shift toward web and mobile hybrids broadens its reach to older demographics seeking light entertainment.

Innovation Initiatives:

• VR adaptations for immersive casino experiences in casual formats

• Responsible gaming tools integrated into core mechanics

Read Full Report: Casual Game Global Market – View in Detailed Research Report

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🌍 Outlook: The Future of Casual Games Is More Accessible and Engaging

The casual game market is undergoing a dynamic shift. While mobile platforms still dominate downloads, the industry is investing heavily in cross-device compatibility, AI enhancements, and new monetization models like subscriptions and NFTs.

📈 Key Trends Shaping the Market:

• Rapid expansion of hyper-casual genres in Asia-Pacific and Latin America

• Regulatory focus on data privacy and in-app purchase protections

• Integration of AI for dynamic difficulty and personalized content

• Collaborations between game devs and tech giants for AR/VR casual experiences

Read Full Report: Casual Game Global Market – View in Detailed Research Report

The companies listed above are not only entertaining global audiences—they’re spearheading the digital play revolution in everyday life.

This report describes the global market size of Casual Game from 2018 to 2022 and its CAGR from 2018 to 2022, and also forecasts its market size to the end of 2028 and its CAGR from 2023 to 2028.

For the geography segment, regional supply, demand, major players, price is presented from 2018 to 2028.

This report covers the following regions:

• North America
• South America
• Asia & Pacific
• Europe
• MEA

The key countries for each region are also included such as the United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players of Casual Game as well as some small players.

The information for each competitor includes:

• Company Profile
• Business Information
• SWOT Analysis
• Revenue, Gross Margin and Market Share

Types Segment:

• Mobile-based platforms
• Web-based platforms

Companies Covered:

• Glu Mobile
• Activision Blizzard
• Electronic Arts
• Take Two Interactive
• Kabam
• Rovio
• Tencent Holdings
• Doubledown Interactive

Base Year: 2023
Historical Data: from 2018 to 2022
Forecast Data: from 2023 to 2028

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