Global Digital Print Label market size was valued at USD 6.82 billion in 2023. The market is projected to grow from USD 7.45 billion in 2024 to USD 11.89 billion by 2031, exhibiting a CAGR of 6.8% during the forecast period.

Digital Print Labels represent a revolutionary advancement in printing technology, offering on-demand, high-quality label production with variable data capabilities. Unlike traditional printing methods, digital printing eliminates the need for printing plates, enabling faster turnaround times, cost-effective short runs, and superior customization. The technology has become indispensable across industries requiring quick label iterations, batch customization, or compliance with stringent labeling regulations.

The digital print label market, while facing competition from conventional printing methods, is experiencing robust growth due to e-commerce expansion, smart packaging trends, and growing demand for sustainable labeling solutions. Emerging applications in pharmaceuticals, logistics, and food & beverage sectors are further accelerating adoption.

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Segmentation by Product Type

The digital print label market can be divided into six key product categories:

1. Wet Glued Labels

Wet glued labels are traditional adhesive labels applied using water-activated adhesives. They remain widely used in glass bottle packaging for beverages and food products, though digital printing brings new life to this classic format through variable data capabilities.

• Market Insight: Digital wet glued labels maintain strong demand in alcoholic beverage and gourmet food sectors where brands value the premium feel combined with digital printing’s customization capabilities.

• Trend: Breweries and craft beverage producers are increasingly adopting digitally printed wet glued labels for limited edition runs and seasonal products.

2. Pressure Sensitive/Self Adhesive Labels

Pressure sensitive labels dominate the digital print segment due to their versatility and ease of application. These labels use a pressure-sensitive adhesive that bonds to surfaces without water, heat, or solvent activation.

• Market Insight: Accounting for over 40% of digital print label volume, these labels are favored for retail packaging, logistics, and industrial applications due to their application flexibility.

• Trend: The shift toward linerless pressure sensitive labels is gaining momentum as brands seek to reduce material waste and environmental impact.

3. Liner-less Labels

Liner-less labels eliminate the traditional backing material, offering sustainability benefits and greater efficiency. Digital printing enables the variable information required for these innovative labels.

• Market Insight: Liner-less represents the fastest growing segment as retailers and logistics companies prioritize sustainable packaging solutions with reduced material waste.

• Trend: Major retailers are converting their variable weight labeling systems to digital liner-less solutions, driving double-digit growth in this specialty segment.

4. Multi-part Barcode Labels

These specialized labels contain multiple copies of barcode information for tracking and identification purposes across supply chains.

• Market Insight: Digital printing has revolutionized this segment by enabling variable data on each copy without requiring separate print runs or complex die-cutting.

• Trend: Pharmaceutical and electronics manufacturers in particular are adopting digitally printed multi-part labels for serialization and traceability requirements.

5. In-mold Labels

In-mold labels are integrated into plastic containers during the molding process, offering superior durability and premium aesthetics.

• Market Insight: While digital in-mold labels represent a niche segment, growth is accelerating in personal care and household chemical packaging where product differentiation is crucial.

• Trend: The ability to create regional variations without minimum order quantities is making digital in-mold labels attractive for global consumer brands.

6. Shrink Sleeve Label

Shrink sleeves provide 360-degree product coverage and eye-catching designs, with digital printing enabling greater flexibility in production.

• Market Insight: Digital shrink sleeves are gaining share in beverage and personal care markets where brands seek to differentiate through unique designs and limited edition runs.

• Trend: The integration of conductive inks and RFID capabilities is expanding functional applications of digital shrink sleeves in smart packaging.

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Segmentation by Application

Applications define the value proposition of digital print labels, with each sector leveraging the technology’s unique advantages differently.

1. FMCG (Fast Moving Consumer Goods)

The FMCG sector represents the largest application for digital print labels, driven by the need for product differentiation, regulatory compliance, and promotional flexibility.

• Insight: Digital printing enables FMCG brands to implement regional variations, seasonal promotions, and limited editions without costly inventory obsolescence.

• Trend: The shift toward e-commerce has increased demand for labels that perform well in both retail and direct-to-consumer channels.

2. Medical

In the medical sector, digital print labels provide critical functionality for drug identification, dosing information, and regulatory compliance.

• Insight: Serialization requirements and track-and-trace regulations are driving adoption of digital printing for pharmaceutical labeling worldwide.

• Trend: The pandemic accelerated digitization in medical labeling, with increased demand for on-demand label production and last-minute content updates.

3. Manufacturing

Industrial manufacturers utilize digital print labels for asset tracking, safety information, and part identification across complex supply chains.

• Insight: The ability to print small batches of labels with variable data makes digital ideal for lean manufacturing environments with frequent product changes.

• Trend: Industry 4.0 initiatives are driving integration between digital label printers and manufacturing execution systems (MES).

4. Agriculture

Agricultural applications range from seed packaging to fresh produce labeling, where digital printing provides flexibility for variable weight and origin information.

• Insight: Farm-to-table transparency requirements are increasing demand for digitally printed labels that can incorporate harvest dates, origins, and sustainability credentials.

• Trend: The cold chain sector is adopting more digital labels with specialized adhesives that perform in refrigerated environments.

5. Fashion and Apparels

The fashion industry leverages digital print labels for branding, care instructions, and sustainability disclosures.

• Insight: Luxury brands particularly value the high-resolution capabilities of digital printing for premium hang tags and labels.

• Trend: Sustainable fashion brands are driving demand for digital printing on recycled and biodegradable label materials.

6. Electronics and Appliances

Digital labels meet the needs of electronics manufacturers for regulatory compliance, warranty tracking, and technical product information.

• Insight: The electronics sector requires labels with durable adhesives and materials that withstand high temperatures and harsh environments.

• Trend: Product lifecycle management is increasing demand for digitally printed labels with embedded NFC/RFID capabilities.

7. Automotive

Automotive applications include part identification, safety labels, and VIN labeling, where durability and regulatory compliance are paramount.

• Insight: Digital printing allows automakers to produce small batches of specialized labels for prototype and low-volume vehicle production.

• Trend: The shift toward electric vehicles is creating new labeling requirements for battery safety and charging information.

8. Others

Emerging applications include security labels, event ticketing, and decorative labeling where digital printing offers unique advantages.

• Insight: The “others” category continues to expand as digital printing technology enables new labeling applications in entertainment, defense, and specialty industries.

• Trend: Interactive labels incorporating augmented reality features through digital printing are gaining traction across multiple sectors.

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Segmentation by End-User

1. Brand Owners and CPG Companies

Consumer packaged goods companies are the largest adopters of digital print labels, seeking agility in marketing and compliance.

• Insight: Digital printing allows these companies to test market new products quickly and cost-effectively with small initial runs.

• Trend: Personalization at scale is becoming a key differentiator, particularly in food & beverage and personal care categories.

2. Logistics and Shipping Providers

Logistics companies utilize digital printing for shipping labels, tracking information, and hazardous material identification.

• Insight: The e-commerce boom has dramatically increased demand for digitally printed shipping labels with variable information.

• Trend: Same-day delivery services are driving innovation in on-demand label printing at distribution centers.

3. Retailers

Retailers apply digital print labels for in-store pricing, product information, and promotional materials.

• Insight: Omnichannel retail strategies require label solutions that work across physical and digital commerce platforms.

• Trend: Private label retailers are adopting digital printing to quickly respond to market trends and competitive pressures.

4. Healthcare Providers and Pharmacies

These end-users require accurate, durable labels for patient safety and regulatory compliance.

• Insight: Digital printing enables hospitals and pharmacies to produce labels on-demand with patient-specific information.

• Trend: The need for contactless solutions has accelerated digital label adoption in healthcare environments.

5. Industrial Product Manufacturers

Industrial companies use digital labels for parts identification, safety information, and asset tracking.

• Insight: Digital printing allows manufacturers to maintain lean inventories of labels while meeting just-in-time production requirements.

• Trend: Industry 4.0 initiatives are driving integration between digital label systems and manufacturing ERP platforms.

The Digital Print Label market demonstrates diverse growth opportunities across its segmentation landscape. By product type, pressure sensitive labels dominate while liner-less options show the strongest growth trajectory. By application, FMCG leads current demand but medical and electronics applications are expanding rapidly. By end-user, brand owners drive volume while logistics providers represent an increasingly important customer segment.

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Read Full Report Here: https://www.24chemicalresearch.com/reports/250297/global-digital-print-label-forecast-market-2024-2031-627