Top 10 Companies in the Global Automotive Grade Pearlescent Powder Industry (2025): Market Leaders Revolutionizing Vehicle Coatings

In Business Insights
August 21, 2025

The Global Automotive Grade Pearlescent Powder Market was valued at USD 546.20 million in 2023 and is projected to reach USD 770.41 million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.90% during the forecast period (2024-2030). This expansion is driven by rising demand for premium automotive finishes, increasing vehicle customization trends, and the booming luxury vehicle segment in emerging economies.

Pearlescent powders create distinctive metallic and iridescent effects in automotive coatings, making them essential for modern vehicle aesthetics. Leading manufacturers are developing advanced pigment technologies to meet evolving industry standards for durability, reflectivity, and environmental compliance.


🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Xirallic® and Variocrom® pigment technologies

BASF dominates the market with its innovative light interference pigments, offering superior color-shifting effects and light reflection. The company supplies major automakers globally through its coatings division and continues to expand its technological capabilities.

Innovation Highlights:

  • Patented multi-layer pigment architectures for enhanced visual effects

  • Low-VOC formulations meeting stringent environmental regulations

  • OEM partnerships for customized color development

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/257847/global-automotive-grade-pearlescent-powder-market-2024-722


9️⃣ 2. PPG Industries

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: VibrILux pearlescent pigments

PPG is a leading supplier to automotive manufacturers, offering pigments that maintain consistent coloration across different lighting environments. Their products feature exceptional weather resistance and application properties for various coating systems.

Innovation Highlights:

  • Infrared-reflective pigments reducing thermal absorption

  • Enhanced application technologies for uniform coating distribution


8️⃣ 3. AkzoNobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Luxan pearlescent pigment range

AkzoNobel delivers automotive-grade pearlescent powders through its Performance Coatings division, with a strong focus on sustainability and color innovation. The company serves thousands of automotive clients worldwide.

Innovation Highlights:

  • Water-based coating systems with reduced environmental impact

  • Advanced digital color matching solutions


7️⃣ 4. Merck KGaA

Headquarters: Darmstadt, Germany
Key Offering: Iriodin® and Xirallic® effect pigments

Merck’s specialized pigments are used by over 90% of premium vehicle manufacturers. Their Xirallic® technology creates unique visual effects through precisely engineered aluminum oxide platelets.

Innovation Highlights:

  • Ultra-thin pigment technology for optimal light performance

  • Commitment to sustainable production methods

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/257847/global-automotive-grade-pearlescent-powder-market-2024-722


6️⃣ 5. Altana AG

Headquarters: Wesel, Germany
Key Offering: Specialty pearlescent and metallic pigments

Altana’s ECKART division develops high-performance pearlescent powders for automotive applications, with expertise in interference pigments and metallic effects for exterior vehicle coatings.

Innovation Highlights:

  • Proprietary Vacuum Metallization Pigments technology

  • Heat-reflective pigments for improved thermal management


5️⃣ 6. Sun Chemical Corporation

Headquarters: Parsippany, New Jersey, USA
Key Offering: Lumina® Royal pigment series

Sun Chemical provides automotive-grade pearlescent powders with excellent coverage and application characteristics across various coating formulations, serving global automotive manufacturers.

Innovation Highlights:

  • Eco-conscious pigment alternatives

  • Advanced color-shift technologies for dynamic effects


4️⃣ 7. Sudarshan Chemical Industries

Headquarters: Pune, India
Key Offering: Cost-effective pearlescent solutions

As India’s premier pigment manufacturer, Sudarshan provides competitively priced pearlescent powders to both domestic and international automotive markets.

Innovation Highlights:

  • Local production advantages for emerging markets

  • Regional formulation expertise


3️⃣ 8. CQV Co., Ltd.

Headquarters: Gyeonggi-do, South Korea
Key Offering: Environmentally friendly pearlescent pigments

This South Korean