The Global Air Freshener Market was valued at USD 9.34 Billion in 2022 and is projected to reach USD 11.24 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 2.7% during the forecast period (2024-2030). This growth is driven by increasing urbanization, rising hygiene consciousness, and technological advancements in smart home fragrance systems across residential and commercial applications.

As consumer preferences evolve toward natural ingredients and sustainable packaging, manufacturers are innovating in scent delivery technologies and odor-neutralizing formulations. This analysis profiles the Top 10 Companies in the Air Freshener Industry – established FMCG giants and specialist firms that dominate global fragrance solutions.

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🔟 1. Procter & Gamble

Headquarters: Cincinnati, Ohio, USA
Key Brand: Febreze (PlugIns, NOTICEables, Fabric Refreshers)

With an 18% market share in North America, P&G’s Febreze brand leads the spray and electric diffuser categories. Their proprietary odor elimination technology chemically neutralizes smells rather than masking them.

Sustainability Initiatives:

• Goal for 100% recyclable packaging by 2030
• Plant-powered fragrance options in development
• Water-efficient manufacturing processes

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/229316/global-air-freshener-forecast-market-2023-2030-837

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9️⃣ 2. Reckitt Benckiser

Headquarters: Slough, United Kingdom
Key Brand: Air Wick (Essential Oils, V-Matic, Scented Oils)

The innovation leader in automatic spray technology, RB holds 22% of Europe’s air care market. Their connected devices offer app-controlled fragrance scheduling for smart homes.

Sustainability Initiatives:

• 100% natural essential oil formulations
• Refillable product systems reducing plastic waste
• Carbon-neutral manufacturing roadmap

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8️⃣ 3. Henkel AG & Co. KGaA

Headquarters: Düsseldorf, Germany
Key Brand: Bref (Freshmatic, Power Fresh)

Henkel specializes in multifunctional cleaning-fragrance hybrids, capturing 9% of Western European market share. Their R&D focuses on odor removal performance metrics.

Sustainability Initiatives:

• Carbon-neutral production certified factories
• Plant-derived active ingredients
• Post-consumer recycled packaging materials

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7️⃣ 4. Church & Dwight Co., Inc.

Headquarters: Ewing, New Jersey, USA
Key Brand: Arm & Hammer (Essentials, Ultra Max)

The baking soda technology pioneer holds 12% of the US market with mineral-based odor fighters. Their pet care formulations lead in ammonia neutralization.

Sustainability Initiatives:

• 30% PCR plastic in packaging
• Terpene-based botanical fragrances
• Zero-VOC product formulations

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/229316/global-air-freshener-forecast-market-2023-2030-837

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6️⃣ 5. Car-Freshner Corporation

Headquarters: Watertown, New York, USA
Key Brand: Little Trees (Black Ice, New Car Scent)

The automotive air freshener specialist dominates 75% of the global car fragrance segment. Their iconic tree-shaped designs have expanded into home and lifestyle products.

Sustainability Initiatives:

• Recycled pulp packaging materials
• Phthalate-free fragrance oils
• Solar-powered production facilities

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5️⃣ 6. SC Johnson & Son

Headquarters: Racine, Wisconsin, USA
Key Brand: Glade (Automatic Sprays, Wax Melts, Oil Diffusers)

A leader in scent marketing science, SC Johnson’s consumer research shapes retail merchandising globally, holding 15% of North American market share.

Sustainability Initiatives:

• 100% ingredient transparency (SmartLabel)
• 50% recycled plastic in packaging
• Wind-powered manufacturing

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4️⃣ 7. Kobayashi Pharmaceutical

Headquarters: Osaka, Japan
Key Brand: Deo-Room, Flair Gift

The Asian market leader innovates with gel canisters and antibacterial sprays, commanding 32% of Japan’s commercial sector air care.

Sustainability Initiatives:

• Biodegradable gel formulations
• Minimalist packaging designs
• Energy-efficient production lines

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3️⃣ 8. Godrej Consumer Products

Headquarters: Mumbai, India
Key Brand: Aer, Hit Anti-Roach

Dominating India’s growing market, Godrej combines fragrance with insect repellency in tropical formulations preferred by 43% of Indian households.

Sustainability Initiatives:

• Refill pouch packaging system
• Natural neem-based actives
• Zero-liquid discharge manufacturing

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2️⃣ 9. Farcent Enterprise

Headquarters: Taipei, Taiwan
Key Brand: Laundrin, Aura Cacia

The Asian specialist in premium home fragrances leads with innovative solid diffusers and linen sprays across Southeast Asian markets.

Sustainability Initiatives:

• Bamboo-based absorbent materials
• Cruelty-free fragrance testing
• Water-based aerosol propellants

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1️⃣ 10. Newell Brands

Headquarters: Hoboken, New Jersey, USA
Key Brand: WoodWick, Yankee Candle

The premium home fragrance leader dominates the candle segment with patented wood-wick technology and expansive scent libraries.

Sustainability Initiatives:

• Responsibly-sourced natural waxes
• Lead-free wick technology
• Glass jar recycling programs

Get Full Report Here: https://www.24chemicalresearch.com/reports/229316/global-air-freshener-forecast-market-2023-2030-837

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🌿 Future Outlook: The Next Generation of Air Care Innovation

The air freshener industry is transforming with smart technology integration and sustainable chemistry advancements.

📈 Key Market Trends:

• Smart home integration with IoT-enabled diffusers
• Rise of multifunctional purifier-freshener hybrids
• Plant-based and lab-grown fragrance molecules
• Minimal-waste packaging innovations
• Regional scent preferences driving product localization

Get Full Report Here: https://www.24chemicalresearch.com/reports/229316/global-air-freshener-forecast-market-2023-2030-837

These market leaders continue redefining indoor air quality through fragrance science innovations and environmental responsibility.