The Southeast Asia Anionic Surfactants Market was valued at USD 1.12 Billion in 2023 and is projected to reach USD 1.64 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period (2024–2030). This expansion is propelled by rising demand from personal care products, household detergents, and industrial cleaning applications across Thailand, Indonesia, Vietnam, and other ASEAN nations.
As manufacturers increasingly prioritize sustainable and cost-effective production methods, Southeast Asia’s surfactant market is being reshaped by both regional specialists and multinational chemical companies. This analysis highlights the Top 10 Companies in the Southeast Asia Anionic Surfactants Industry that are setting benchmarks for quality, innovation, and market reach.
🔟 1. PT. Ecogreen Oleochemicals
Headquarters: Jakarta, Indonesia
Key Offering: Linear Alkylbenzene Sulfonates (LAS), Methyl Ester Sulfonates (MES)
As Indonesia’s largest oleochemical producer, Ecogreen operates state-of-the-art sulfonation plants with 280,000 MT annual capacity. Their anionic surfactants serve over 150 industrial and consumer product manufacturers across ASEAN.
Market Leadership:
- 40% market share in Indonesia’s detergent surfactants
- RSPO-certified sustainable palm oil derivatives
- First regional producer to achieve carbon-neutral surfactant production
Download FREE Sample Report: Southeast Asia Anionic Surfatants Market – View in Detailed Research Report
9️⃣ 2. KLK Oleo
Headquarters: Kuala Lumpur, Malaysia
Key Offering: Fatty Alcohol Sulfates, Fatty Alcohol Ether Sulfates
This leading Malaysian producer supplies 35% of Southeast Asia’s personal care surfactants, with fully integrated operations from palm plantations to finished products. Their ethoxylation facilities are among Asia’s most advanced.
Recent Innovations:
- Low-irritation sulfate formulas for premium skincare
- Cold-water soluble surfactants for energy-efficient detergents
- 65% renewable carbon content in flagship products
8️⃣ 3. Wilmar International
Headquarters: Singapore
Key Offering: Methyl Ester Sulfonates, Alcohol Sulfates
Wilmar’s surfactant division leverages Asia’s largest biodiesel refineries to produce cost-competitive MES for laundry applications. Their Vietnam plant supplies 30% of that country’s household detergent market.
Capacity Expansion:
- New 200,000 MT/year MES facility in Indonesia (2025)
- Strategic alliances with P&G and Unilever for customized formulations
- Waste-oil recycling program for sustainable feedstock
Download FREE Sample Report: Southeast Asia Anionic Surfatants Market – View in Detailed Research Report
7️⃣ 4. PT. Sumi Asih Oleochemical Industry
Headquarters: Surabaya, Indonesia
Key Offering: Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES)
Specializing in cosmetic-grade anionic surfactants, Sumi Asih produces USP/EP compliant SLS/SLES for major international personal care brands. Their low-dioxane SLES variants set industry standards.
Quality Certifications:
- ISO 22716 Certified for cosmetic ingredients
- Halal-certified production lines
- FDA-registered manufacturing facilities
6️⃣ 5. Thai Ethoxylate Co., Ltd.
Headquarters: Bangkok, Thailand
Key Offering: Alcohol Ether Sulfates, Petroleum Sulfonates
Thailand’s premier industrial surfactant producer specializes in oilfield chemicals, supplying 45% of local EOR (Enhanced Oil Recovery) market needs. Their high-temperature stable sulfonates are exported throughout ASEAN.
Technical Capabilities:
- Custom ethoxylation (2-30 EO units)
- On-site sulfonation plants in Rayong and Map Ta Phut
- R&D center focused on oilfield applications
5️⃣ 6. Philippine International Dev. Inc. (PIDI)
Headquarters: Manila, Philippines
Key Offering: Linear Alkylbenzene Sulfonic Acid (LABSA)
PIDI operates the Philippines’ only integrated LABSA facility, serving domestic detergent manufacturers with 98% purity sulfonic acid. Their toll manufacturing services cater to specialty chemical producers.
Strategic Advantages:
- 60,000 MT annual LABSA capacity
- HCl recovery system for environmental compliance
- Strategic location near major ASEAN shipping routes
4️⃣ 7. PT. Lion Specialty Chemicals
Headquarters: Bekasi, Indonesia
Key Offering: Secondary Alkane Sulfonates (SAS), Phosphate Esters
This Japanese-Indonesian joint venture produces premium SAS for personal care applications using proprietary direct sulfonation technology. Their mild surfactants are favored by baby care brands.
Innovation Highlights:
- Patented low-salt SAS formulation
- Cold-process manufacturing for energy efficiency
- 60% reduction in wastewater versus conventional methods
3️⃣ 8. Godrej Industries
Headquarters: Mumbai, India (ASEAN Hub: Ho Chi Minh City)
Key Offering: Alpha Olefin Sulfonates (AOS), Alkyl Sulfates
Godrej’s Vietnam facility supplies 20% of Southeast Asia’s AOS demand, specializing in sulfate-free formulations for the growing natural personal care segment.
Growth Strategy:
- $50 million capacity expansion through 2026
- Focus on bio-based surfactant development
- Partnerships with local distributors in Cambodia and Myanmar
2️⃣ 9. Kao Chemicals Singapore
Headquarters: Singapore
Key Offering: Specialty Ether Sulfates
Kao’s regional innovation center develops high-performance sulfate systems for luxury hair care products, serving both Asian and global brands from their Singapore hub.
Technical Leadership:
- 22 patents in sulfate surfactant technology
- Customized HLB values for Asian hair types
- ISO 16128 certified natural origin ingredients
1️⃣ 10. Sinolight Chemicals
Headquarters: Shanghai, China (ASEAN Operations: Johor, Malaysia)
Key Offering: Cost-competitive LAS, MES
Sinolight’s Malaysian production base delivers price-advantaged sulfonates to regional buyers, with rapid turnaround for spot orders and contract manufacturing.
Competitive Edge:
- 30-40% lower pricing versus European suppliers
- 50,000 MT Johor plant fully integrated with Chinese operations
- Specialized in private label surfactants for local brands
Get Full Report Here: Southeast Asia Anionic Surfatants Market – View in Detailed Research Report
🌍 Market Outlook: Sustainable Growth and Innovation
The Southeast Asia surfactant industry is undergoing significant transformation, with consumer preferences and regulatory changes driving formulation innovations alongside capacity expansions.
📈 Emerging Market Trends:
- Bio-based surfactants growing at 9.5% CAGR (2024-30)
- Stricter regulations on sulfate content in personal care products
- Industrial applications accounting for 40% of new demand
- Regional trade agreements facilitating raw material flows
These market leaders demonstrate how chemical manufacturers are adapting through vertical integration, application-specific R&D, and strategic localization across ASEAN nations.
Get Full Report Here: Southeast Asia Anionic Surfatants Market – View in Detailed Research Report
