Top 10 Companies in the Global Aqueous Rheological Additives Industry (2025): Market Leaders Powering Performance in Water-Based Solutions

In Business Insights
July 13, 2025

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The Global Aqueous Rheological Additives Market was valued at USD 3.2 Billion in 2024 and is projected to reach USD 4.3 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.1% during the forecast period (2024-2030). This growth is driven by increasing demand from paints & coatings, food & beverage, and personal care industries, coupled with the shift toward eco-friendly formulation technologies.

As industries adopt sustainable, water-based solutions, rheological additive manufacturers are innovating to meet evolving performance requirements. This blog profiles the Top 10 Companies in the Aqueous Rheological Additives Industry – formulation specialists enabling viscosity control and stability across diverse applications.


🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Rheovis® PU, Rheocryl® acrylic thickeners

BASF leads in aqueous rheology modifiers with comprehensive solutions for paint, construction, and personal care applications. Their portfolio includes associative thickeners, cellulose derivatives, and synthetic polymers with excellent shear stability.

Innovation Highlights:

  • Bio-based rheology modifiers under ECO label
  • Low-VOC formulations for architectural coatings
  • Digital formulation optimization tools

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/277754/global-aqueaous-rheological-additives-market-2024-304


9️⃣ 2. Dow Chemical Company

Headquarters: Midland, Michigan, USA
Key Offering: Acrysol™, Cellosize™ HEC thickeners

Dow offers an extensive rheology portfolio serving coatings, adhesives, and construction applications. Their Cellosize hydroxyethyl cellulose series sets industry benchmarks for water retention.

Innovation Highlights:

  • High-efficiency associative thickeners
  • API-compliant grades for pharmaceuticals

8️⃣ 3. Lubrizol Corporation

Headquarters: Wickliffe, Ohio, USA
Key Offering: Carbopol® polymers, Pemulen™ emulsifiers

Lubrizol specializes in advanced polymer technologies for personal care formulations. Their Carbopol acrylic polymers deliver precise rheology control in creams and gels.

Innovation Highlights:

  • Cold-process thickeners reducing energy use
  • Multifunctional additives combining stabilization

7️⃣ 4. Ashland Global Holdings

Headquarters: Wilmington, Delaware, USA
Key Offering: Natrosol™ HEC, Aquaflow™ NLS thickeners

Ashland provides rheological solutions for architectural paints and industrial coatings, offering both cellulose-based and synthetic thickeners.

Innovation Highlights:

  • Next-gen nonionic synthetic thickeners
  • Bio-based rheology modifiers in development

Download FREE Sample Report: https://www.24chemicalresearch.com/download-sample/277754/global-aqueaous-rheological-additives-market-2024-304


6️⃣ 5. CP Kelco

Headquarters: Atlanta, Georgia, USA
Key Offering: Kelzan® xanthan gum, Genu® carrageenan

CP Kelco is a leader in natural biopolymer thickeners for food, pharmaceutical, and personal care applications, offering excellent suspension properties.

Innovation Highlights:

  • Clean-label solutions for food applications
  • Prehydrated xanthan gum for rapid dispersion

5️⃣ 6. Elementis PLC

Headquarters: London, United Kingdom
Key Offering: Bentone® clays, Rheolate® modifiers

Elementis provides specialized rheology solutions for cosmetics, coatings, and industrial applications using clay-based and synthetic thickeners.

Innovation Highlights:

  • High-purity hectorite clays
  • Shear-thinning additives for sprays

4️⃣ 7. Croda International

Headquarters: Snaith, United Kingdom
Key Offering: Solaveil® thickeners, Incromega® modifiers

Croda develops performance-driven rheological additives for personal care formulations, enabling desired texture in water-based systems.

Innovation Highlights:

  • Sustainable thickeners from renewable sources
  • Multifunctional additives with UV protection

3️⃣ 8. AkzoNobel Specialty Chemicals

Headquarters: Amsterdam, Netherlands
Key Offering: Bermocoll® cellulose ethers

AkzoNobel provides cellulose-based thickeners for construction chemicals and coatings with excellent water retention properties.

Innovation Highlights:

  • Low-dust cellulose ether formulations
  • Modified thickeners for high-alkalinity

2️⃣ 9. Tolsa Group

Headquarters: Madrid, Spain
Key Offering: Optigel® clay-based thickeners

Tolsa specializes in mineral-based additives derived from attapulgite and sepiolite clays, providing excellent suspension properties.

Innovation Highlights:

  • High-purity clay rheology modifiers
  • Tailored agrochemical solutions

1️⃣ 10. Zhejiang Fenghong New Material Co., Ltd.

Headquarters: Zhejiang, China
Key Offering: Organoclay thickeners

As a leading Asian manufacturer, Zhejiang Fenghong provides cost-effective rheological additives primarily for coatings applications.

Innovation Highlights:

  • Customized clay modification technologies
  • Rapid-dispersion organoclay products

Get Full Report Here: https://www.24chemicalresearch.com/reports/277754/global-aqueaous-rheological-additives-market-2024-304


🌍 Outlook: The Future of Rheological Additives Is Sustainable and Multifunctional

The aqueous rheological additives market is undergoing significant transformation with sustainability and multifunctionality becoming key differentiators.

📈 Key Trends Shaping the Market:

  • Increasing demand for bio-based raw materials
  • Development of multifunctional additives
  • Advanced polymer technologies reducing dosage needs
  • Regulatory push for low-VOC solutions

Get Full Report Here: https://www.24chemicalresearch.com/reports/277754/global-aqueaous-rheological-additives-market-2024-304

The companies profiled above are enabling innovation across industries by solving complex formulation challenges with advanced rheological solutions.