An Cuong is a dominant leader in Vietnam’s interior finishing materials market. While renowned for hard surfaces, its strategic position as a total solutions provider for architects and contractors makes it a critical channel and influencer in specifying high-end carpet tiles and broadloom, especially in integrated fit-out projects for corporate and hospitality sectors.

Innovation & Market Strategy:

• Market leadership through a one-stop-shop model for interior materials.
• Extensive showroom network and strong relationships with top design firms.
• Focus on importing and distributing premium international flooring brands.

8️⃣ 3. Euro Decor

Headquarters: Hanoi, Vietnam
Key Offering: Imported European carpets, carpet tiles, vinyl flooring, and associated installation materials.

Euro Decor specializes in bringing high-end European flooring brands to the Vietnamese market. It caters predominantly to the premium residential, boutique hospitality, and corporate office segments, offering products known for their design, durability, and technical performance, such as high acoustic ratings and phthalate-free backings.

Innovation & Market Strategy:

• Curating portfolios from leading European manufacturers (e.g., Belgian wovens, German contract carpets).
• Emphasis on sustainable certifications (GreenLabel Plus, cradle-to-cradle).
• Providing full technical specification support to project stakeholders.

7️⃣ 4. Vinh Tuong Industrial Corporation

Headquarters: Bac Ninh Province, Vietnam
Key Offering: Synthetic fiber-based carpets, artificial grass, and non-woven fabrics.

Vinh Tuong is a major industrial manufacturer with significant capacity in synthetic fiber production. Its soft flooring division produces cost-effective, durable carpet solutions widely used in Viettel data centers, schools, and medium-scale commercial projects, representing the volume-driven segment of the market.

Innovation & Market Strategy:

• Vertical integration from fiber production to finished carpet manufacturing.
• Competitive pricing leveraging local production scale.
• Focus on functional, high-traffic applications in the B2B and institutional sectors.

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6️⃣ 5. ArtFloor Vietnam

Headquarters: Ho Chi Minh City, Vietnam
Key Offering: Custom-designed artistic carpets, premium broadloom, and made-to-order rug collections.

ArtFloor Vietnam occupies the luxury and bespoke niche of the market. The company collaborates with designers and clients to create unique, statement carpet pieces for five-star hotel lobbies, luxury residences, and high-end corporate headquarters, emphasizing craftsmanship and exclusive design.

Innovation & Market Strategy:

• Bespoke design service and custom manufacturing capabilities.
• Use of premium natural fibers like wool and silk blends.
• Direct engagement with luxury segment architects and interior designers.

5️⃣ 6. T&H Home and Flooring

Headquarters: Hanoi, Vietnam
Key Offering: A wide range of imported floor coverings including laminate, SPC, and a significant selection of carpets and rugs.

T&H Home and Flooring operates as a major distributor and retailer. It provides a diverse portfolio of soft flooring options, from affordable polypropylene rugs to higher-end nylon carpet tiles, serving both the DIY homeowner market and smaller commercial projects through its retail outlets and trade channels.

Innovation & Market Strategy:

• Multi-brand retail model offering variety and choice.
• Strong presence in northern Vietnam’s retail landscape.
• Aggressive marketing and promotional sales strategies.

4️⃣ 7. Hoang Ha JSC

Headquarters: Thanh Hoa Province, Vietnam
Key Offering: Non-woven and needle-punch felt products, including industrial underlayment and acoustic panels.

Hoang Ha JSC is a key player in the industrial and technical textiles sphere. Its products serve as critical components within the soft flooring ecosystem, such as primary and secondary carpet backings, acoustic underlays, and insulation layers, supplying both domestic carpet mills and flooring installers.

Innovation & Market Strategy:

• Manufacturing focus on technical textiles for construction and industry.
• Cost-effective production of essential flooring components.
• B2B supply chain integration with local manufacturers.

3️⃣ 8. TBM – Thanh Binh Phu My Co., Ltd

Headquarters: Dong Nai Province, Vietnam
Key Offering: EVA foam sheets, foam tiles (play mats), and foam-based comfort flooring products.

TBM specializes in foam processing and manufactures popular interlocking foam tiles widely used in gyms, kindergartens, play areas, and home fitness spaces. This company addresses the growing demand for safe, cushioned, and easy-to-install soft flooring in specific commercial and residential applications.

Innovation & Market Strategy:

• Focus on the fast-growing “soft modular flooring” segment for fitness and children’s spaces.
• Direct factory production ensuring competitive pricing.
• Product development in anti-slip and bacteriostatic foam surfaces.

2️⃣ 9. Hai Long JSC

Headquarters: Bac Ninh Province, Vietnam
Key Offering: Synthetic turf (artificial grass) for landscaping and sports fields.

Hai Long JSC is a dedicated manufacturer in the synthetic grass segment, which is a specialized category of soft flooring. Its products are extensively used in rooftop gardens, resort landscaping, putting greens, and sports facilities, capitalizing on the low-maintenance landscaping trend in Vietnam’s urban projects.

Innovation & Market Strategy:

• Specialization in a high-growth niche within outdoor soft surfacing.
• Investment in UV-resistant and durable fiber technology.
• Projects focused on real estate developers and municipal contracts.

1️⃣ 10. Korla Home Decor

Headquarters: Ho Chi Minh City, Vietnam
Key Offering: Decorative area rugs, door mats, and home textile accessories.

Korla Home Decor targets the volume-driven, aesthetic-focused consumer market. It imports and distributes a vast array of trendy, affordable area rugs and mats, making soft flooring accessible for home decorators. Its strength lies in responding quickly to interior design trends and selling through online and offline retail channels.

Innovation & Market Strategy:

• Fast-fashion approach to home decor with frequent new collections.
• Strong e-commerce presence on platforms like Shopee and Lazada.
• Focus on visual appeal and competitive pricing for the mass market.

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🌍 Outlook: The Future of Soft Flooring in Vietnam Is Technical and Sustainable

The Vietnam soft flooring market is undergoing a sophisticated transformation. While basic products still serve price-sensitive segments, the industry is rapidly adopting high-performance materials, modular installation systems, and sustainable manufacturing principles to meet the demands of modern commercial and residential projects.

📈 Key Trends Shaping the Market:

• Rise of modular carpet tile (KT) systems in offices, with installation efficiency reaching 95% and facilitating easy replacement.
• Growing demand for acoustic performance, with new fiber technologies improving sound absorption by 35% and achieving NRC ratings of 0.65-0.85.
• Expansion of local production capacity, which grew 38% recently and now supplies over 55% of domestic demand.
• Increasing regulatory and client focus on green certifications (low VOC, recycled content) and indoor air quality.
• Digitalization trends, including BIM object libraries for flooring and online customization tools for designers.

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Vietnam Soft Flooring Products Market – View in Detailed Research Report

The companies profiled are not just supplying products—they are providing the comfort, acoustics, and style that define Vietnam’s next generation of living and working spaces, driving the market toward a more sophisticated and sustainable future.