The Global Bleached Hardwood Pulp Market was valued at USD 20,517 Million in 2025 and is projected to reach USD 23,974 Million by 2034, growing at a Compound Annual Growth Rate (CAGR) of 2.3% during the forecast period (2024–2034). This growth is being driven by sustained demand for high-quality paper and packaging, the global e-commerce boom, and the accelerating adoption of sustainable forestry and production practices.
As the paper and packaging industry navigates the dual challenges of digitalization and the demand for sustainable materials, the focus shifts to the key pulp producers who are ensuring a reliable supply of high-performance fibers. In this blog, we profile the Top 10 Companies in the Bleached Hardwood Pulp Industry—a group of integrated forest product giants and specialized producers shaping the future of global paper, tissue, and packaging markets.
🔟 1. Södra Cell AB
Headquarters: Växjö, Sweden
Key Offering: High-brightness bleached hardwood pulp (primarily from birch and eucalyptus)
Södra Cell is one of the world’s largest producers of market pulp, with a strong focus on high-quality bleached hardwood kraft pulp. As a cooperative owned by over 50,000 forest owners in southern Sweden, it has a unique and sustainable raw material base. The company’s pulp is renowned for its exceptional quality, used in premium tissue, printing paper, and specialty packaging.
Sustainability Initiatives:
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100% of wood raw material comes from certified sustainable forestry (FSC® and PEFC™)
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Pioneering the production of pulp from forest residues for bio-based products
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Committed to fossil-free production processes by 2030
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9️⃣ 2. UPM Pulp
Headquarters: Helsinki, Finland
Key Offering: UPM Biofore, Euca and Bleached Hardwood Kraft Pulp
UPM Pulp is a leading global supplier with modern, efficient mills in Finland and Uruguay. The company leverages sustainably managed eucalyptus plantations to produce pulp known for its high brightness, strength, and purity. UPM’s pulp is a key component in high-end tissue, fine paper, and specialty packaging applications worldwide.
Sustainability Initiatives:
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Global leader in sustainable forestry and chain-of-custody certifications
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Investing in biorefining to create new bio-based materials from pulp side streams
8️⃣ 3. Arauco
Headquarters: Santiago, Chile
Key Offering: Arauco BHKP (Bleached Hardwood Kraft Pulp)
Arauco is a major force in the global pulp market, with significant production capacity in Chile, Argentina, and Brazil. The company benefits from fast-growing eucalyptus plantations, allowing it to produce cost-competitive, high-quality pulp. Its products are essential for manufacturing tissue, printing and writing papers, and paperboard.
Sustainability Initiatives:
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Extensive forest certification and biodiversity protection programs
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Major investments in energy-efficient mill technologies and emission reduction
7️⃣ 4. Suzano S.A.
Headquarters: Salvador, Brazil
Key Offering: Euca-fluff, Euca-hardwood, and specialty pulps
Suzano is the world’s largest market pulp producer, with a vast base of eucalyptus farms and state-of-the-art mills in Brazil. The company’s bleached hardwood pulp is distinguished by its uniformity and is a preferred choice for tissue, paper, and dissolving pulp markets. Its massive scale ensures a stable supply to global customers.
Sustainability Initiatives:
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Public commitment to capturing 40 million tons of carbon from the atmosphere by 2025
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Leader in circular economy practices and water stewardship
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6️⃣ 5. Stora Enso Oyj
Headquarters: Helsinki, Finland
Key Offering: Nordic Bleached Hardwood Kraft Pulp, Bio-composites
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, and wooden construction. Its bleached hardwood pulp, primarily from Nordic birch, is valued for its excellent formation and smoothness, making it ideal for high-quality paperboard and tissue. The company is actively transforming from a traditional paper producer to a renewable materials giant.
Sustainability Initiatives:
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All wood raw materials are traceable and 100% from certified forests
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Developing lignin-based alternatives to fossil-based materials
5️⃣ 6. CMPC Celulosa S.A.
Headquarters: Santiago, Chile
Key Offering: CMPC Bleached Eucalyptus Kraft Pulp
CMPC is a major Latin American pulp producer with operations in Chile, Brazil, and Argentina. The company’s bleached eucalyptus pulp is known for its high brightness and absorbency, serving global tissue, paper, and packaging producers. CMPC maintains a strong focus on operational excellence and sustainable forestry.
Sustainability Initiatives:
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Comprehensive biodiversity conservation plans across its forestry holdings
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Significant investments in community development and water recycling technologies
4️⃣ 7. Metsä Fibre Oy (Part of Metsä Group)
Headquarters: Espoo, Finland
Key Offering: Botnia BEK Pulp (Bleached Eucalyptus Kraft)
Metsä Fibre is a leading European producer of softwood and hardwood pulp. The company’s bleached eucalyptus pulp is produced with advanced technology, focusing on excellent quality and environmental performance. Its pulp is a key ingredient in tissue, specialty papers, and board grades requiring superior smoothness and formation.
Sustainability Initiatives:
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All mills operate with a high degree of energy self-sufficiency and low emissions
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Pioneering the use of new bioproduct mill concepts for maximal resource efficiency
3️⃣ 8. International Paper
Headquarters: Memphis, Tennessee, USA
Key Offering: Bleached Hardwood Pulp for packaging and paper grades
International Paper is a global leader in renewable fiber-based packaging, pulp, and paper. While vertically integrated, it is also a significant supplier of bleached hardwood pulp to the open market. The company’s pulp is used in high-performance packaging solutions and communication papers, leveraging its extensive North American fiber basket.
Sustainability Initiatives:
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Goal to improve forest health and productivity across its supply chain
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Commitment to sustainable water management and reducing greenhouse gas emissions
2️⃣ 9. WestRock Company
Headquarters: Atlanta, Georgia, USA
Key Offering: Bleached pulp for consumer and corrugated packaging
WestRock is a leading provider of differentiated paper and packaging solutions. As a major integrated producer, it supplies high-quality bleached hardwood pulp that is critical for producing whiter, stronger packaging for food, beverage, and consumer goods. The company’s focus on innovation drives the development of advanced pulp grades.
Sustainability Initiatives:
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Ambitious 2025 sustainability goals including reducing greenhouse gas intensity and water use
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Promoting circularity through recyclable and compostable packaging designs
1️⃣ 10. Mondi Group
Headquarters: Vienna, Austria
Key Offering: Bleached hardwood pulp for packaging papers and uncoated fine paper
Mondi is a global leader in packaging and paper, with integrated pulp production across Europe and South Africa. The company’s bleached hardwood pulp is essential for its high-performance kraft paper, containerboard, and functional paper products. Mondi is recognized for its engineering expertise and sustainable approach to fiber sourcing.
Sustainability Initiatives:
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MAP2030 commitment focusing on circular-driven solutions and climate action
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100% certified or controlled wood fiber sourcing and leading water stewardship practices
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🌍 Outlook: The Future of Bleached Hardwood Pulp Is Sustainable and Innovative
The bleached hardwood pulp market is undergoing a significant transformation. While traditional paper grades face challenges, the industry is investing heavily in sustainable forestry, advanced biorefining technologies, and high-value specialty pulp applications.
📈 Key Trends Shaping the Market:
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Rising demand for sustainable packaging driven by e-commerce and anti-plastic sentiment
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Technological advancements in bleaching sequences reducing environmental impact
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Growth in emerging markets increasing per capita consumption of tissue and paper products
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Industry consolidation and vertical integration to secure supply chains and optimize costs
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The companies listed above are not only supplying essential fibers—they’re leading the charge toward a more sustainable and circular bioeconomy.
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