The Global Organic Laundry Detergents Market was valued at USD 666 Million in 2024 and is projected to reach USD 1,080 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period (2025–2032). This growth is being driven by increasing consumer awareness of environmental sustainability, stringent regulations on conventional cleaning chemicals, and the accelerating adoption of plant-based and hypoallergenic formulations across household and commercial sectors.

As the household care industry transforms toward eco-friendly and health-conscious products, the spotlight is on the key manufacturers who are driving innovation, transparency, and cleaner cleaning solutions. In this blog, we profile the Top 10 Companies in the Organic Laundry Detergents Industry—a mix of established consumer goods giants, specialized green brands, and innovative startups shaping the future of sustainable laundry care.

---

🔟 1. Ecover

Headquarters: Malle, Belgium
Key Offering: Plant-Powered Laundry Liquids, Washing Powder, Fabric Conditioners

Ecover is a pioneer in the eco-cleaning industry and a leading global supplier of organic laundry detergents. The company utilizes plant-based and mineral ingredients, offering a full range of laundry products that are biodegradable and packaged in recycled materials. Their products are marketed globally and are certified by leading ecological standards.

Sustainability Initiatives:

• Use of 100% plant-based and mineral ingredients

• Commitment to 100% recycled and recyclable plastic bottles

• Investment in refill station infrastructure to reduce packaging waste

Download FREE Sample Report: Organic Laundry Detergents Market – View in Detailed Research Report

---

9️⃣ 2. Procter & Gamble (P&G)

Headquarters: Cincinnati, Ohio, USA
Key Offering: Tide Purclean, Gain Botanicals, Dreft Pure Gentleness

P&G leverages its massive R&D and distribution capabilities to offer mainstream organic detergent options. Their Tide Purclean line is a plant-based detergent that is 100% renewable and designed to be tough on stains while being gentle on the planet. The company is a major player in making sustainable options accessible to a broader audience.

Sustainability Initiatives:

• Ambition to achieve 100% renewable electricity at manufacturing sites

• Development of concentrated formulas to reduce water and packaging

---

8️⃣ 3. Seventh Generation

Headquarters: Burlington, Vermont, USA
Key Offering: Natural Laundry Detergent, 4x Concentrated Liquid, Powder Detergent

A Unilever subsidiary, Seventh Generation is a trusted name in plant-based household products in North America. Their laundry detergents are USDA Certified Biobased and free of dyes, synthetic fragrances, and optical brighteners, catering to consumers with sensitive skin and environmental concerns.

Sustainability Initiatives:

• Transparent ingredient disclosure and advocacy for chemical safety laws

• Commitment to carbon neutral operations and sustainable sourcing

---

7️⃣ 4. Novozymes

Headquarters: Bagsværd, Denmark
Key Offering: Bio-enzymes for laundry detergents (proteases, lipases, amylases)

Novozymes is a global leader in biological solutions, supplying the advanced enzymes that power many leading organic and conventional laundry detergents. Their enzymes enable effective cleaning at lower temperatures, reducing energy consumption and the need for harsh chemicals, making them a critical enabler for the entire organic segment.

Sustainability Initiatives:

• Pioneering enzymes that work effectively in cold water

• Partnering with detergent makers to reduce the environmental footprint of laundry

Download FREE Sample Report: Organic Laundry Detergents Market – View in Detailed Research Report

---

6️⃣ 5. Dropps

Headquarters: Philadelphia, Pennsylvania, USA
Key Offering: Laundry Detergent Pods, Oxidizer Boost, Fabric Softener Pods

Dropps has revolutionized the market with its direct-to-consumer model of concentrated detergent pods. Their products are plant-derived, hypoallergenic, and shipped in plastic-free, compostable packaging, addressing key concerns around waste and over-packaging in the laundry aisle.

Sustainability Initiatives:

• Plastic-free, compostable, and recyclable packaging

• Carbon-neutral shipping and concentrated formulas to minimize transport footprint

---

5️⃣ 6. Biokleen

Headquarters: Vancouver, Washington, USA
Key Offering: Natural Laundry Liquid, Powder, Oxygen Bleach Plus

Biokleen specializes in powerful, plant-based cleaning products that are free of phosphates, chlorine, ammonia, and artificial fragrances. Their laundry line is known for its concentrated formulas, which provide more loads per bottle and reduce plastic waste, appealing to cost-conscious and eco-aware consumers.

Sustainability Initiatives:

• Third-party certifications including Safer Choice and Leaping Bunny (cruelty-free)

• Use of 100% post-consumer recycled (PCR) plastic in bottles

---

4️⃣ 7. Sonett

Headquarters: Deggenhausertal, Germany
Key Offering: Ecological Laundry Wash, Bleach, Fabric Softener

Sonett is a leading European producer of certified organic and biodynamic cleaning agents. Adhering to the strict standards of Demeter and other ecologically oriented associations, Sonett products are fully biodegradable and prioritize ingredient purity and environmental compatibility.

Sustainability Initiatives:

• Full compliance with Demeter Biodynamic® and other rigorous organic certifications

• Utilization of greywater and rainwater in production processes

---

3️⃣ 8. Ecos

Headquarters: Cypress, California, USA
Key Offering: Hypoallergenic Laundry Detergent, Stain & Odor Remover

ECOS manufactures plant-powered laundry detergents that are safer for human health and the environment. As a woman- and minority-owned, family-run company, Ecos is a Carbon Neutral, Water Neutral, and TRUE Zero Waste certified manufacturer, operating one of the world’s first LEED Platinum-certified manufacturing facilities.

Sustainability Initiatives:

• World’s first liquid laundry detergent to achieve the USDA Certified Biobased Product label

• Operations powered by 100% renewable energy

---

2️⃣ 9. Sodasan

Headquarters: Sprakebüll, Germany
Key Offering: Concentrated Laundry Detergent, Softener, Stain Soap

Sodasan is a German company dedicated to producing effective, certified-organic cleaning products. They are known for their highly concentrated formulations, which reduce packaging and transport emissions. Sodasan holds multiple certifications, including Ecocert, NaTrue, and Vegan, underscoring their commitment to transparency and sustainability.

Sustainability Initiatives:

• Use of raw materials from controlled organic cultivation

• Production powered by the company’s own renewable energy systems

---

1️⃣ 10. Puracy

Headquarters: Austin, Texas, USA
Key Offering: Natural Liquid Laundry Detergent, Stain Remover

Puracy develops plant-derived cleaning products formulated by doctors. Their laundry detergent is renowned for its effectiveness on tough stains while being free of harsh chemicals, sulfates, and perfumes. The company has a strong direct-to-consumer presence and focuses on high-performance, natural formulas.

Sustainability Initiatives:

• Products are biodegradable, cruelty-free, and formulated for sensitive skin

• Commitment to carbon-neutral shipping and sustainable sourcing

Get Full Report Here: Organic Laundry Detergents Market – View in Detailed Research Report

---

🌱 Outlook: The Future of Organic Laundry Detergents Is Concentrated and Circular

The organic laundry detergent market is undergoing a significant transformation. While conventional options still dominate in volume, the industry is investing heavily in concentrated formulas, refill systems, and advanced plant-based surfactants to reduce environmental impact.

📈 Key Trends Shaping the Market:

• Rapid expansion of refill stations and water-soluble pod formats

• Regulatory push for phosphate bans and transparent ingredient labeling

• Digitalization of DTC sales and subscription models for convenience

• Retailer-manufacturer alliances to make organic options more affordable

Get Full Report Here: Organic Laundry Detergents Market – View in Detailed Research Report

The companies listed above are not only cleaning clothes effectively—they’re spearheading the sustainable evolution of household care.