The Global Exterior Wall Putty Powder Market was valued at USD 38.08 Billion in 2024 and is projected to reach USD 57.74 Billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 6.3% during the forecast period (2024–2032). This robust growth is being driven by rapid urbanization, a booming construction sector in Asia-Pacific, and the increasing demand for durable, weather-resistant building materials that enhance both aesthetics and building longevity.

As the construction industry evolves towards higher standards of quality and sustainability, the focus intensifies on the material suppliers who are foundational to achieving superior wall finishes. These companies are at the forefront of product innovation, addressing key challenges like water resistance, crack prevention, and application efficiency. In this blog, we profile the Top 10 Companies in the Exterior Wall Putty Powder Industry—a diverse mix of global chemical giants, regional powerhouses, and specialized manufacturers shaping the surfaces of our built environment.

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🔟 1. Asian Paints

Headquarters: Mumbai, Maharashtra, India
Key Offering: APCOAT Exterior Wall Putty, SmartCare Waterproof Putty

Asian Paints stands as a dominant leader in the exterior wall putty market, particularly in the Asia-Pacific region where India alone accounts for 44% of global demand. The company’s extensive distribution network and strong brand recognition make it a top choice for both residential and commercial projects. Their product portfolio includes advanced formulations that offer excellent adhesion, water resistance, and crack-bridging capabilities.

Innovation Initiatives:

• Development of polymer-modified and nano-technology enhanced putties

• Focus on eco-friendly, low-VOC formulations compliant with green building standards

• Extensive contractor training programs to ensure proper application

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Exterior Wall Putty Powder Market – View in Detailed Research Report

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9️⃣ 2. Birla White (JK Cement Ltd)

Headquarters: Mumbai, Maharashtra, India
Key Offering: Birla White WallCare Putty, Birla White A1 White Cement-based Putty

Birla White, a unit of JK Cement, is a pioneer in white cement-based construction products and a major force in the putty powder segment. The company leverages its expertise in white cement manufacturing to produce high-quality putties known for their whiteness, smooth finish, and durability. Their recent capacity expansion initiatives are strategically aimed at capturing the growing demand in Western India.

Innovation Initiatives:

• Specialization in white cement-based putty for superior aesthetics

• Investment in new production facilities to increase market reach

• Development of specialized putties for high-humidity coastal regions

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8️⃣ 3. Nippon Paint

Headquarters: Osaka, Japan
Key Offering: Nippon Paint Prime Wall Putty, Nippon Paint Weatherbond Pro

Nippon Paint brings global R&D capabilities to the exterior wall putty market, offering advanced products that cater to diverse climatic conditions. The company has strengthened its position through strategic acquisitions of regional players in Southeast Asia, allowing it to tailor products to local market needs while maintaining international quality standards.

Innovation Initiatives:

• Global R&D focused on weather-resistant and waterproof formulations

• Strategic acquisitions to expand regional market presence

• Development of quick-drying and easy-application variants

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7️⃣ 4. SIKA AG

Headquarters: Baar, Switzerland
Key Offering: SikaTop®-107, Sika® Monotop® Improof

SIKA is a global specialty chemicals company with a strong foothold in construction systems, including high-performance exterior wall putties. The company’s products are known for their technical superiority, particularly in challenging environmental conditions. SIKA’s global distribution network enables it to serve both mature markets in Europe and North America and high-growth regions.

Innovation Initiatives:

• Focus on high-performance, technically advanced putty systems

• Global supply chain optimized for international project requirements

• Products compliant with stringent European and North American standards

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Exterior Wall Putty Powder Market – View in Detailed Research Report

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6️⃣ 5. Weber-Saint Gobain

Headquarters: Paris, France
Key Offering: weber.pas extra LM, weber.pas eco

Weber-Saint Gobain combines global construction expertise with local market understanding to deliver exterior wall solutions that meet the highest quality standards. The company’s putty products are part of integrated wall finishing systems designed for durability and performance, particularly in the European market where building regulations are stringent.

Innovation Initiatives:

• Integration of putty products into complete wall system solutions

• Focus on sustainable and eco-friendly building materials

• Compliance with EU Construction Products Regulation (CPR)

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5️⃣ 6. Mapei

Headquarters: Milan, Italy
Key Offering: Mapewall N, Planitex SL

Mapei is a leading global manufacturer of construction chemicals with a comprehensive range of wall preparation products. The company’s exterior wall putties are renowned for their quality and performance, backed by extensive technical support and application expertise. Mapei’s strong presence in over 100 countries makes it a trusted partner for construction projects worldwide.

Innovation Initiatives:

• Extensive product range for different substrate and climate conditions

• Strong focus on technical support and customer education

• Investment in R&D for innovative application technologies

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4️⃣ 7. Walplast

Headquarters: Mumbai, Maharashtra, India
Key Offering: Wonder Wall Putty, Wallmaster Putty

Walplast has established itself as a significant player in the Indian exterior wall putty market through product innovation and aggressive market penetration strategies. The company specializes in polymer-modified putties that offer enhanced flexibility and crack resistance, making them particularly suitable for the varying climatic conditions across India.

Innovation Initiatives:

• Specialization in polymer-modified formulations for superior performance

• Cost-effective solutions targeting price-sensitive markets

• Strong distribution network across tier II and tier III cities in India

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3️⃣ 8. British Paints

Headquarters: Mumbai, Maharashtra, India
Key Offering: British Paints Ultima Wall Putty

British Paints, part of the Berger Paints group, brings decades of paint manufacturing expertise to the wall putty segment. The company offers reliable putty products that provide excellent surface preparation for paint application, ensuring longevity and aesthetic appeal. Their strong brand presence and distribution network contribute significantly to their market position.

Innovation Initiatives:

• Leveraging paint technology expertise for superior wall preparation

• Focus on products that enhance paint adhesion and durability

• Extensive retail presence and contractor partnerships

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2️⃣ 9. Acro Paints India Limited

Headquarters: New Delhi, India
Key Offering: Acro Wall Putty, Acro Waterproof Putty

Acro Paints has carved a niche in the exterior wall putty market with its focus on quality and customer-specific solutions. The company offers a range of putty products designed for different surface conditions and climatic challenges, with particular strength in waterproofing solutions for areas with heavy rainfall.

Innovation Initiatives:

• Specialized waterproof putty formulations for high-rainfall regions

• Customized solutions for specific project requirements

• Strong focus on quality control and consistent product performance

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1️⃣ 10. Sujatha Paints

Headquarters: Kolkata, West Bengal, India
Key Offering: Sujatha Wall Putty

Sujatha Paints represents the growing segment of regional specialists making significant inroads in the exterior wall putty market. The company has built a strong reputation in Eastern India through competitive pricing and reliable product performance, challenging larger national players with its localized market approach and understanding of regional construction practices.

Innovation Initiatives:

• Cost-competitive solutions for budget-conscious markets

• Strong regional presence and understanding of local requirements

• Focus on consistent quality and reliable performance

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Exterior Wall Putty Powder Market – View in Detailed Research Report

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🏗️ Outlook: The Future of Exterior Wall Putty Powder Is Smarter and More Sustainable

The exterior wall putty powder market is undergoing a significant transformation. While traditional cement-based putties continue to dominate in volume, the industry is rapidly adopting advanced formulations that offer enhanced performance, sustainability, and application efficiency to meet the evolving demands of modern construction.

📈 Key Trends Shaping the Market:

• Rapid adoption of water-resistant and alkali-resistant formulations in humid climates

• Growing demand for eco-friendly, low-VOC products driven by green building certifications

• Technological innovations including nano-enhanced and polymer-modified putties

• Expansion into secondary cities and rural markets with tailored distribution strategies

Get Full Report Here:
Exterior Wall Putty Powder Market – View in Detailed Research Report

The companies profiled above are not just supplying building materials—they’re enabling the construction of durable, beautiful, and sustainable structures that will define our urban landscapes for decades to come.