The Global Bakery (Jams, Fillings and Glazes) Market was valued at USD 6.1 Billion in 2024 and is projected to reach USD 7.2 Billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 2.4% during the forecast period (2025–2032). This growth is driven by the expanding global bakery industry, rising consumer preference for premium and artisanal products, and the increasing demand for clean-label and reduced-sugar formulations.

As bakery consumption patterns evolve toward greater indulgence and health consciousness, the focus shifts to the key ingredient suppliers who are driving flavor innovation, product quality, and sustainable sourcing. In this blog, we profile the Top 10 Companies in the Bakery (Jams, Fillings and Glazes) Industry—a blend of multinational giants, regional specialists, and innovation leaders shaping the future of baked goods worldwide.

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🔟 1. The J.M. Smucker Company

Headquarters: Orrville, Ohio, USA
Key Offering: Fruit Jams, Preserves, Bakery Fillings, Glazes

The J.M. Smucker Company is a dominant force in the North American bakery ingredients market, renowned for its iconic brands like Smucker’s, Knott’s Berry Farm, and Dickinson’s. The company supplies a wide range of fruit spreads and bakery fillings to both retail consumers and commercial bakeries, leveraging its extensive distribution network and strong brand loyalty.

Innovation Initiatives:

• Expansion into reduced-sugar and organic jam varieties

• Development of fruit fillings with higher fruit content for premium bakery applications

• Strategic focus on clean-label ingredients and sustainable packaging

Download FREE Sample Report: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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9️⃣ 2. Bakbel

Headquarters: Borgloon, Belgium
Key Offering: Bakery Fillings, Fruit Preparations, Glazes

Bakbel is a leading European specialist in bakery fillings and fruit preparations, serving industrial bakeries, patisseries, and food service providers across the continent. The company is recognized for its technological expertise in fruit processing and its ability to create customized filling solutions for specific customer requirements.

Innovation Initiatives:

• Pioneering aseptic fruit filling technologies to extend shelf life

• Development of no-added-sugar and clean-label fruit preparations

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8️⃣ 3. Andros Group

Headquarters: Biars-sur-Cère, France
Key Offering: Fruit Jams, Compotes, Bakery Fillings

Andros Group is a major French agro-food company with a strong presence in the fruit-based products market. Through brands like Andros, Bonne Maman, and Pom’Potes, the company supplies high-quality jams and fillings, emphasizing natural ingredients and traditional recipes that appeal to consumers seeking authenticity.

Innovation Initiatives:

• Commitment to using non-GMO ingredients and recyclable packaging

• Expansion of product lines with exotic fruit flavors and organic options

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7️⃣ 4. Puratos Group

Headquarters: Groot-Bijgaarden, Belgium
Key Offering: Bakery Fillings, Glazes, Fruit Preparations

Puratos Group is a global leader in bakery, patisserie, and chocolate ingredients, offering an extensive portfolio of fillings and glazes under brands like Sapore and Mirapan. The company focuses on innovation through its Taste Tomorrow consumer insights program, driving product development based on global market trends.

Innovation Initiatives:

• Development of plant-based and vegan-friendly fillings

• Investment in sustainable sourcing through the Cacao-Trace and Sapore programs

Download FREE Sample Report: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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6️⃣ 5. AGRANA Beteiligungs-AG

Headquarters: Vienna, Austria
Key Offering: Fruit Preparations, Bakery Fillings, Jams

AGRANA is a leading global producer of fruit preparations and starch-based products, supplying the dairy, bakery, and food service industries. The company’s fruit segment specializes in creating customized fruit fillings for industrial bakeries, with a strong focus on innovation and quality control from fruit sourcing to final product.

Innovation Initiatives:

• Focus on clean-label products with reduced sugar and natural colors

• Development of functional fruit preparations with added vitamins and fibers

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5️⃣ 6. CSM Bakery Solutions

Headquarters: Atlanta, Georgia, USA
Key Offering: Icings, Glazes, Fillings, Fruit Toppings

CSM Bakery Solutions is a leading supplier of bakery ingredients in North America, offering a comprehensive range of products including icings, glazes, and fillings. The company serves retail bakeries, in-store bakeries, and food service customers with innovative solutions that enhance product appearance, flavor, and shelf life.

Innovation Initiatives:

• Development of specialty glazes for extended shelf-life applications

• Creation of customized filling systems for automated bakery production lines

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4️⃣ 7. Schwartau

Headquarters: Bad Schwartau, Germany
Key Offering: Jams, Marmalades, Bakery Fillings

Schwartau is a prominent German manufacturer of jams, marmalades, and bakery fillings with a history dating back to 1895. The company combines traditional recipes with modern production technologies to create high-quality products for both the retail and food service sectors, with a strong presence in the German and European markets.

Innovation Initiatives:

• Expansion of organic and reduced-sugar product lines

• Development of specialty fillings for the growing plant-based bakery segment

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3️⃣ 8. Aldia

Headquarters: Saint-Symphorien-d’Ozon, France
Key Offering: Fruit Preparations, Bakery Fillings, Toppings

Aldia is a French specialist in fruit preparations for the food industry, particularly strong in the bakery and dairy sectors. The company focuses on creating innovative fruit solutions that meet specific technical requirements for texture, stability, and flavor release in baked goods.

Innovation Initiatives:

• Investment in R&D for texture optimization in fruit fillings

• Development of allergen-free and clean-label formulations

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2️⃣ 9. Tiptree

Headquarters: Tiptree, Essex, United Kingdom
Key Offering: Preserves, Jams, Marmalades

Wilkin & Sons, trading as Tiptree, is a prestigious British manufacturer of preserves, jams, and marmalades with a heritage spanning over a century. The company is known for its high fruit content products and traditional manufacturing methods, supplying premium retailers and specialty food stores globally.

Innovation Initiatives:

• Preservation of traditional recipes while expanding into contemporary flavor profiles

• Development of specialty products for the hospitality and gift sectors

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1️⃣ 10. Kraft Heinz Company

Headquarters: Chicago, Illinois, USA & Pittsburgh, Pennsylvania, USA
Key Offering: Jams, Jellies, Bakery Toppings

The Kraft Heinz Company is a global food giant with a significant presence in the jam and jelly market through its iconic brands like Kraft. While primarily focused on retail consumers, the company also supplies food service and industrial customers with fruit-based products for bakery applications.

Innovation Initiatives:

• Product reformulation to reduce sugar content across portfolios

• Expansion into portion-controlled packaging for food service applications

Get Full Report Here: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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🌟 Outlook: The Future of Bakery Ingredients Is Health-Conscious and Innovative

The bakery jams, fillings, and glazes market is undergoing a significant transformation. While traditional fruit-based products continue to dominate, the industry is increasingly focused on health-oriented formulations, technological advancements in preservation, and sustainable sourcing practices.

📈 Key Trends Shaping the Market:

• Accelerated demand for clean-label and reduced-sugar products

• Growth in plant-based and allergen-free formulation development

• Technological innovations in shelf-life extension and texture optimization

• Expansion of exotic and global flavor profiles in bakery applications

Get Full Report Here: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

The companies listed above are not only supplying essential ingredients for the global bakery industry—they’re driving the innovation and quality evolution of baked goods worldwide.