The Global Interior Latex White High Build Primer Market was valued at USD 4.82 Billion in 2023 and is projected to reach USD 6.78 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2024–2030). This robust growth is primarily driven by the global surge in residential and commercial construction, increasing renovation and remodeling activities, and the rising demand for high-performance, low-VOC (Volatile Organic Compound) coatings that offer superior hide, coverage, and substrate protection.

As the construction industry advances with a focus on durability, efficiency, and sustainability, the role of high-build primers has become indispensable for achieving flawless finishes. These primers are critical for filling imperfections, blocking stains, and ensuring the longevity of topcoats. In this blog, we profile the Top 10 Companies in the Interior Latex White High Build Primer Industry—a group of global giants and specialty manufacturers who are setting the standard for quality and innovation in surface preparation.

Download FREE Sample Report:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

---

🔟 1. Sherwin-Williams

Headquarters: Cleveland, Ohio, USA
Signature Product: Sherwin-Williams High Build Interior Latex Primer

Sherwin-Williams is a global leader in the paint and coatings industry, renowned for its extensive portfolio of professional-grade products. Their high-build interior latex primers are formulated for exceptional hide and adhesion on a variety of surfaces, including drywall, wood, and previously painted substrates, making them a top choice for contractors and DIY enthusiasts alike.

Innovation and Sustainability Focus:

• Development of low-odor, zero-VOC primer formulations

• Proprietary technology for superior stain blocking and tannin bleed resistance

• Commitment to sustainable manufacturing and product stewardship

Download FREE Sample Report:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

---

9️⃣ 2. PPG Industries, Inc.

Headquarters: Pittsburgh, Pennsylvania, USA
Signature Product: PPG PITT-GUARD® High Build Primer

PPG is a foremost global supplier of paints, coatings, and specialty materials. Their high-build interior primers are known for their durability and ease of application. PPG’s products are designed to meet the rigorous demands of commercial and residential projects, providing a smooth, uniform base for topcoats.

Innovation and Sustainability Focus:

• Investment in water-based, environmentally friendly coating technologies

• Focus on enhancing application properties like spatter resistance and quick drying times

---

8️⃣ 3. Akzo Nobel N.V.

Headquarters: Amsterdam, Netherlands
Signature Product: Dulux High Cover Primer & Undercoat

Operating under its renowned Dulux brand, Akzo Nobel is a European powerhouse with a significant global footprint. The company’s high-build primers are celebrated for their excellent opacity and ability to cover strong color changes, reducing the number of topcoats required and saving time and material costs.

Innovation and Sustainability Focus:

• Pioneering sustainable solutions as part of the “People. Planet. Paint.” initiative

• Expansion of its Eco-premium product portfolio with advanced primer formulations

---

7️⃣ 4. BASF SE

Headquarters: Ludwigshafen, Germany
Signature Product: BASF Glasurit High-Build Primer

BASF, the world’s largest chemical producer, offers high-performance coatings through its Glasurit brand, which is highly respected in automotive and industrial applications and extends into specialized architectural uses. Their primers are engineered for maximum surface filling and sanding properties.

Innovation and Sustainability Focus:

• Strong R&D in resin technologies for improved primer performance

• Commitment to reducing the carbon footprint of its coating solutions

Download FREE Sample Report:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

---

6️⃣ 5. Jotun

Headquarters: Sandefjord, Norway
Signature Product: Jotun Primer Hi-Build

Jotun is a leading international producer of paints, coatings, and powder coatings. The company’s high-build primers are formulated for harsh environments and high-traffic areas, offering exceptional corrosion protection and surface tolerance for interior steel and other substrates.

Innovation and Sustainability Focus:

• Development of fast-drying, high-solids primers for improved productivity

• Active role in promoting sustainable asset protection

---

5️⃣ 6. Asian Paints Limited

Headquarters: Mumbai, India
Signature Product: Asian Paints APCO PrimeSolve Interior Primer

Asian Paints is India’s leading and Asia’s third-largest paint company. It has a formidable presence in the interior primer segment, offering products that address common issues like dampness and alkalinity, which are prevalent in tropical climates. Their high-build primers are popular for residential and commercial projects across South Asia and the Middle East.

Innovation and Sustainability Focus:

• Extensive R&D focused on climate-specific coating challenges

• Growing portfolio of environmentally conscious “Green” paints and primers

---

4️⃣ 7. Kansai Paint Co., Ltd.

Headquarters: Osaka, Japan
Signature Product: Kansai Paint Alpole High Build Primer

Kansai Paint is a major global player with a strong focus on automotive and industrial coatings, alongside a robust architectural division. Their high-build primers are known for their excellent smoothness and adhesion, providing a perfect foundation for decorative finishes in demanding architectural applications.

Innovation and Sustainability Focus:

• Advancements in anti-fungal and anti-mold primer technologies

• Investment in coatings that contribute to better indoor air quality

---

3️⃣ 8. Nippon Paint Holdings Co., Ltd.

Headquarters: Osaka, Japan
Signature Product: Nippon Paint Spot-less Primer

Nippon Paint is one of the largest paint manufacturers in Asia. The company offers a wide range of interior primers, including high-build variants designed for exceptional stain-blocking capabilities, particularly against water, smoke, and ink stains, ensuring a pristine final finish.

Innovation and Sustainability Focus:

• Continuous innovation in air-purifying and odorless paint technologies

• Global expansion strategy through acquisitions and partnerships

---

2️⃣ 9. RPM International Inc. (via subsidiaries)

Headquarters: Medina, Ohio, USA
Signature Product: Rust-Oleum Zinsser Bulls Eye 1-2-3 Primer

RPM International is a holding company managing a vast portfolio of specialty coatings, sealants, and building materials brands. Through its subsidiary Rust-Oleum, it offers the iconic Zinsser Bulls Eye 1-2-3, a water-based, high-hide, stain-blocking primer that is a benchmark in the industry for all-purpose interior use.

Innovation and Sustainability Focus:

• Focus on multi-surface adhesion technology

• Commitment to product performance and user safety

---

1️⃣ 10. Hempel A/S

Headquarters: Lyngby, Denmark
Signature Product: Hempel Hardtop Flexi High Build Primer

Hempel is a global supplier of decorative and protective coatings. While strong in marine and protective coatings, its decorative segment offers high-performance primers for architectural applications. Their products are engineered for durability and flexibility, catering to both new construction and maintenance projects.

Innovation and Sustainability Focus:

• Development of solutions that extend the lifecycle of buildings

• Active pursuit of sustainability goals, including reducing VOC content across product lines

Get Full Report Here:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

---

🏗️ Outlook: The Future of Interior Latex White High Build Primer Is Smarter and Greener

The interior primer market is evolving rapidly, influenced by technological advancements and shifting consumer preferences. The future points towards intelligent, eco-conscious products that do not compromise on performance.

📈 Key Trends Shaping the Market:

• Rising demand for low-VOC and zero-VOC formulations driven by stringent environmental regulations and health consciousness.

• Integration of smart functionalities, such as mold resistance and moisture control, to enhance indoor living environments.

• Growth in DIY home improvement projects post-pandemic, fueling demand for user-friendly, high-performance primers.

• Increased adoption of advanced polymer technologies for improved adhesion, drying times, and overall durability.

Get Full Report Here:
Global Interior Latex White High Build Primer Market – View in Detailed Research Report

The companies leading this market are not just supplying a product; they are providing the essential foundation for aesthetically pleasing, long-lasting, and healthy built environments worldwide.