The Global Bakery (Jams, Fillings and Glazes) Market was valued at USD 6.10 Billion in 2024 and is projected to reach USD 7.16 Billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 2.4% during the forecast period (2024–2032). This growth is driven by the expanding global bakery industry, rising demand for premium and artisanal baked goods, and the accelerating adoption of clean-label and reduced-sugar solutions across commercial and home baking sectors.

As consumer preferences shift towards healthier and more innovative bakery products, the focus intensifies on key ingredient suppliers who are leading advancements in flavor, texture, and sustainability. In this blog, we profile the Top 10 Companies in the Bakery (Jams, Fillings and Glazes) Industry—a mix of established multinational giants, regional specialists, and innovators shaping the future of bakery ingredients.

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🔟 1. The J.M. Smucker Company

Headquarters: Orrville, Ohio, USA
Key Offering: Smucker’s Fruit Jams, Knott’s Berry Farm Jams & Preserves, Specialty Bakery Fillings

The J.M. Smucker Company is a dominant force in the North American market, renowned for its iconic Smucker’s brand. Beyond retail, its extensive portfolio serves the foodservice and industrial bakery sectors with a wide range of fruit spreads, pie fillings, and glazes. The company’s strength lies in its robust supply chain, significant brand loyalty, and continuous product innovation to meet evolving consumer demands for quality and convenience.

Innovation Initiatives:

• Development of reduced-sugar and no-sugar-added fruit spreads

• Expansion into organic and natural ingredient lines

• Strategic acquisitions to broaden product portfolio and market reach

Download FREE Sample Report: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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9️⃣ 2. Andros Group

Headquarters: Paris, France
Key Offering: Fruit Jams, Compotes, Fruit Preparations for Bakeries

Andros Group is a leading European player with a strong heritage in fruit processing. The company is a key supplier to the continental bakery and pastry industry, offering high-quality fruit-based solutions. Its focus on sourcing superior fruits and employing advanced aseptic processing technologies ensures product excellence and longevity, making it a preferred partner for artisanal and industrial bakers alike.

Innovation Initiatives:

• Investment in clean-label formulations with high fruit content

• Development of exotic and gourmet flavor profiles for premium segments

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8️⃣ 3. Puratos Group

Headquarters: Groot-Bijgaarden, Belgium
Key Offering: Belcolade Selection, Satin Glaze, Fillings, Toppings

Puratos Group is a global innovator, providing a comprehensive range of bakery ingredients, including premium jams, fillings, and glazes. With a strong focus on R&D, the company develops solutions that cater to the technical needs of bakers while addressing consumer trends like health and indulgence. Its Taste Tomorrow program provides valuable insights that drive forward-thinking product development.

Innovation Initiatives:

• Pioneering plant-based and sustainable ingredient solutions

• Creation of signature glazes for extended shelf-life and visual appeal

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7️⃣ 4. Bakbel

Headquarters: Andenne, Belgium
Key Offering: Industrial Fruit Fillings, Jams, Glazes for Pastries

Bakbel specializes in high-performance fruit fillings and jams for the industrial bakery sector across Europe and beyond. Known for its technical expertise, the company offers products with specific functionalities, such as bake-stability and freeze-thaw resistance, which are critical for large-scale production of croissants, danishes, and other pastries.

Innovation Initiatives:

• Focus on fruit preparations with low water activity for better baking performance

• Customized solutions developed in collaboration with major bakery chains

Download FREE Sample Report: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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6️⃣ 5. AGRANA Beteiligungs-AG

Headquarters: Vienna, Austria
Key Offering: Fruit Preparations, Juice Concentrates, Starch-based Products

AGRANA is a major global producer of fruit preparations and ingredients for the food industry. Its bakery division supplies fruit fillings that are valued for their natural fruit content, vibrant colors, and consistent quality. As a co-operative owned by farmers, AGRANA has strong vertical integration, ensuring control over its fruit supply from orchard to factory.

Innovation Initiatives:

• Leading producer of sugar-reduced fruit fillings using natural sweeteners

• Strong commitment to sustainability and traceability in its fruit supply chains

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5️⃣ 6. The Kraft Heinz Company

Headquarters: Chicago, Illinois, USA & Pittsburgh, Pennsylvania, USA
Key Offering: Kraft Jams, Jet-Puffed Marshmallow Creme, Dessert Toppings

Kraft Heinz holds a significant presence in the North American market with its well-known brands. While strong in retail, the company also serves the food manufacturing sector with ingredients for bakery applications. Its extensive distribution network and brand recognition provide a solid foundation for its bakery ingredient business.

Innovation Initiatives:

• Portfolio renovation to remove artificial colors and preservatives

• Leveraging brand strength to expand into adjacent bakery categories

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4️⃣ 7. CSM Bakery Solutions

Headquarters: Tucker, Georgia, USA
Key Offering: Icings, Glazes, Fillings, Fruit Particles

CSM Bakery Solutions is a leading supplier to in-store bakeries, foodservice, and industrial baking customers in North America. The company provides a comprehensive suite of products, including versatile glazes that enhance the shine and freshness of baked goods, and a wide array of fruit and cream fillings designed for efficiency and consistency in high-volume settings.

Innovation Initiatives:

• Development of allergen-friendly and clean-label glaze systems

• Solutions aimed at reducing waste and improving operational efficiency for bakers

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3️⃣ 8. Wilkin & Sons Ltd. (Tiptree)

Headquarters: Tiptree, Essex, United Kingdom
Key Offering: Tiptree Preserves, Marmalades, Specialty Fruit Conserves

Wilkin & Sons, trading as Tiptree, is a prestigious British manufacturer known for its high-quality, traditionally made preserves. While its core market is premium retail, Tiptree products are also used by high-end hotels, restaurants, and specialty bakeries seeking superior fruit flavor and brand association. The company controls its production from its own farms, ensuring exceptional quality.

Innovation Initiatives:

• Maintenance of traditional recipes while introducing modern, exotic flavors

• Focus on gift and gourmet segments with distinctive packaging

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2️⃣ 9. Schwartau

Headquarters: Bad Schwartau, Germany
Key Offering: Schwartau Jams, Breakfast Spreads, Bakery Fillings

Schwartau is a leading German brand with a long history of producing fruit spreads. It has a strong position in the German and broader European bakery ingredients market, offering products that range from standard fruit jams to specialized fillings for industrial applications. The company emphasizes natural ingredients and has been actively reducing sugar content across its portfolio.

Innovation Initiatives:

• Significant investment in “less sugar” and “no added sugar” product lines

• Development of functional fillings for the growing breakfast and snack bar category

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1️⃣ 10. Aldia

Headquarters: Saint-Symphorien-d’Ozon, France
Key Offering: Fruit Preparations for Dairy and Bakery Industries

Aldia is a significant French supplier of fruit preparations, serving both the dairy and bakery sectors. The company focuses on creating customized solutions for its industrial clients, offering fruit fillings with specific technical attributes like viscosity, fruit piece size, and flavor intensity. Its proximity to European fruit-growing regions is a key advantage.

Innovation Initiatives:

• Expertise in creating fruit inclusions and variegates for baked goods

• Responsive service and customization for industrial bakery customers

Get Full Report Here: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

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🍞 Outlook: The Future of Bakery Ingredients Is Healthier and More Innovative

The bakery jams, fillings, and glazes market is undergoing a significant transformation. While traditional, sugar-forward products still command volume, the industry is rapidly investing in health-conscious formulations, advanced processing technologies, and sustainable sourcing.

📈 Key Trends Shaping the Market:

• Accelerated demand for clean-label and reduced-sugar products across all regions

• Growth of plant-based and allergen-friendly formulations

• Digitalization of B2B sales and supply chain logistics

• Rising popularity of global and exotic flavors in bakery applications

Get Full Report Here: Bakery (Jams, Fillings and Glazes) Market – View in Detailed Research Report

The companies profiled above are not only supplying essential ingredients to the global bakery industry—they are actively driving innovation to meet the demands of tomorrow’s consumers.