The Global Recyclable Toothpaste Tube Market was valued at USD 386.2 Million in 2023 and is projected to reach USD 712.8 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 9.1% during the forecast period (2024–2030). This significant growth is driven by escalating consumer demand for sustainable products, stringent government regulations on plastic waste, and major commitments from leading oral care brands to transition to fully recyclable packaging.

As the global push for a circular economy intensifies, the packaging industry is undergoing a fundamental transformation. The humble toothpaste tube, a bathroom staple for over a century, is at the forefront of this change. In this blog, we profile the Top 10 Companies in the Recyclable Toothpaste Tube Industry—a dynamic mix of packaging giants, consumer goods leaders, and material innovators who are redefining sustainability in personal care.

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🔟 1. EPL Limited (Formerly Essel Propack)

Headquarters: Mumbai, India
Key Offering: Lamitube™ SNF, Greencoat Tubes

EPL is a global leader in laminate tubing, supplying to major FMCG brands worldwide. The company has pioneered the development of Sustainable Neo Fusion (SNF) tubes, which use a novel, recyclable polyolefin-based material structure compatible with standard polyethylene recycling streams.

Sustainability Initiatives:

• Global rollout of fully recyclable Lamitube™ SNF technology

• Partnerships with recycling associations to ensure end-of-life recyclability

• Goal to achieve 100% recyclable, reusable, or compostable packaging by 2025

Download FREE Sample Report: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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9️⃣ 2. Albéa Group

Headquarters: Gennevilliers, France
Key Offering: Greenleaf Tube, EcoFusion Top

Albéa is a top-tier global beauty and personal care packaging supplier. Their Greenleaf tube is a market-leading recyclable solution, featuring a mono-material Polyethylene (PE) structure that replaces traditional multi-layer, non-recyclable laminates.

Sustainability Initiatives:

• Investment in mono-material PE and PP tube technologies

• Development of paper-based laminate tubes as an alternative option

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8️⃣ 3. Procter & Gamble Co.

Headquarters: Cincinnati, Ohio, USA
Key Offering: Head & Shoulders, Oral-B, Crest Recyclable Tubes

As one of the world’s largest consumer goods companies, P&G is a major driver of the recyclable tube transition. The company has committed to making 100% of its packaging recyclable or reusable by 2030, with its Crest toothpaste brand leading the conversion in North America and Europe.

Sustainability Initiatives:

• Partnership with recycling experts to validate tube recyclability

• Consumer education campaigns on proper recycling of new tube formats

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7️⃣ 4. Colgate-Palmolive Company

Headquarters: New York, New York, USA
Key Offering: Colgate® Keep Toothpaste Tube, Smile for Good Tubes

Colgate-Palmolive has been a pioneer in recyclable toothpaste tubes, launching its first fully recyclable high-density polyethylene (HDPE) tube in 2020. The company has made its recyclable tube technology open-source through the “Recycle Me” program to accelerate industry-wide adoption.

Sustainability Initiatives:

• Open-source availability of recyclable tube technology to competitors

• Goal to make 100% of packaging recyclable by 2025

Download FREE Sample Report: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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6️⃣ 5. NICE Group

Headquarters: Heyuan, Guangdong, China
Key Offering: Recyclable Plastic Tubes, Biodegradable Tubes

NICE Group is a leading Chinese manufacturer of personal care packaging, including a growing portfolio of recyclable toothpaste tubes. The company serves both domestic and international brands, leveraging its large-scale production capacity to offer cost-effective sustainable solutions.

Sustainability Initiatives:

• Expansion of mono-material PE tube production lines

• Research into advanced bio-based polymer materials

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5️⃣ 6. Dow Inc.

Headquarters: Midland, Michigan, USA
Key Offering: Dowlex™ Polyethylene Resins, Recyclable Adhesives

While not a tube manufacturer, Dow is a critical enabler of the recyclable tube ecosystem. The company supplies the advanced polyethylene resins and compatible adhesive technologies required to produce high-performance, mono-material tubes that meet rigorous barrier and durability standards.

Sustainability Initiatives:

• Development of specialized PE resins for recyclable laminate tubes

• Collaboration with converters and brands to design for recyclability

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4️⃣ 7. Unilever PLC

Headquarters: London, United Kingdom
Key Offering: Signal, Pepsodent, Zendium Recyclable Tubes

Unilever has committed to halving its use of virgin plastic by 2025 and ensuring all its packaging is reusable, recyclable, or compostable. The company is progressively converting its global toothpaste portfolio, including brands like Signal and Pepsodent, to recyclable tube formats.

Sustainability Initiatives:

• Pilot projects for refillable toothpaste formats beyond tubes

• Investment in packaging collection and recycling infrastructure

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3️⃣ 8. ThreeBamboo

Headquarters: Shenzhen, Guangdong, China
Key Offering: Bamboo Charcoal Toothpaste Tubes, PLA Tubes

ThreeBamboo specializes in natural and sustainable oral care products. The company utilizes tubes made from polylactic acid (PLA), a bioplastic derived from renewable resources like corn starch, offering a compostable alternative to traditional plastic tubes.

Sustainability Initiatives:

• Focus on biodegradable and compostable packaging materials

• Use of post-consumer recycled (PCR) materials where applicable

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2️⃣ 9. Tom’s of Maine

Headquarters: Kennebunk, Maine, USA
Key Offering: Natural Toothpaste in Recyclable Tubes

A subsidiary of Colgate-Palmolive, Tom’s of Maine has long been associated with natural and responsible products. The brand was an early adopter of recyclable tube technology, aligning its packaging with its core values of environmental stewardship.

Sustainability Initiatives:

• Use of 100% recyclable tubes across entire toothpaste line

• Commitment to transparency in sourcing and manufacturing

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1️⃣ 10. GSK Consumer Healthcare (Haleon)

Headquarters: Brentford, London, UK
Key Offering: Sensodyne, Pronamel Recyclable Tubes

Haleon, the world’s largest standalone consumer health business, is actively transitioning its leading toothpaste brands, Sensodyne and Pronamel, to recyclable packaging. The company is focusing on ensuring the new tubes maintain the product integrity required for sensitive teeth formulations.

Sustainability Initiatives:

• Phased rollout of recyclable tubes across global markets

• Integration of recycled content into new packaging where feasible

Get Full Report Here: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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🌍 Outlook: The Future of Toothpaste Packaging is Circular

The recyclable toothpaste tube market is experiencing a paradigm shift. While traditional multi-layer plastic tubes still dominate in volume, the industry is rapidly investing in mono-material solutions, advanced recycling infrastructure, and consumer education to close the loop on packaging waste.

📈 Key Trends Shaping the Market:

• Accelerated adoption of HDPE and PP mono-material tubes by major brands

• Growing investment in chemical recycling to handle complex plastic waste streams

• Rise of refillable and paper-based packaging as complementary solutions

• Increased regulatory pressure, such as Extended Producer Responsibility (EPR) schemes

Get Full Report Here: Recyclable Toothpaste Tube Market – View in Detailed Research Report

The companies listed above are not only supplying everyday oral care products—they’re building the infrastructure for a waste-free future, one tube at a time.