The Global Rooibos Tea Market was valued at USD 612.5 Million in 2024 and is projected to reach USD 874.2 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period (2024–2030). This robust growth is being driven by increasing consumer awareness of its health benefits, rising demand for caffeine-free herbal beverages, and the expanding popularity of functional teas across North America, Europe, and the Asia-Pacific region, with China emerging as a particularly dynamic market.

As the wellness beverage industry evolves, key players are capitalizing on Rooibos’s unique antioxidant profile and versatile applications. In this blog, we profile the Top 10 Companies in the Global and China Rooibos Tea Industry—a blend of established global brands and innovative local players shaping the future of this thriving market.

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Global and China Rooibos Tea Market – View in Detailed Research Report

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🔟 1. Joekels Tea

Headquarters: Durban, South Africa
Key Offering: Pure Rooibos, Flavored Rooibos Blends, Organic Rooibos

Joekels Tea is one of South Africa’s leading tea packers and a major global supplier of Rooibos tea. With direct sourcing from the Cederberg region, the company ensures premium quality and authenticity. Their extensive product range caters to both retail consumers and private-label clients worldwide.

Market Initiatives:

• Strategic partnerships with major global retailers

• Investment in sustainable and ethical farming practices in South Africa

• Expansion of flavored Rooibos varieties to attract new consumer segments

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9️⃣ 2. The Republic of Tea

Headquarters: Novato, California, USA
Key Offering: SuperHerb® Rooibos Teas, Organic Rooibos, Rooibos Blends

The Republic of Tea has established itself as a premium wellness tea brand in North America. Its Rooibos offerings are marketed for their healthful properties and are available in a wide array of flavors, from traditional to innovative combinations like Green Rooibos and Rooibos with adaptogens.

Market Initiatives:

• Strong e-commerce and subscription box presence

• Focus on “Be Well” collections highlighting functional benefits

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8️⃣ 3. Harney & Sons

Headquarters: Salisbury, Connecticut, USA
Key Offering: Loose Leaf Rooibos, Rooibos Chai, Rooibos Sachets

Harney & Sons is renowned for its high-quality, luxury teas. The company sources fine Rooibos for its loose-leaf and sachet collections, appealing to tea connoisseurs. Their elegant packaging and presence in high-end hotels and gourmet stores bolster their premium positioning.

Market Initiatives:

• Expansion into the Chinese market through luxury department stores

• Development of Rooibos blends tailored for the gift market

Download FREE Sample Report:
Global and China Rooibos Tea Market – View in Detailed Research Report

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7️⃣ 4. Twinings

Headquarters: London, United Kingdom
Key Offering: Pure Rooibos, Rooibos & Vanilla, Rooibos & Orange

As a global tea powerhouse with a history spanning over 300 years, Twinings offers Rooibos tea as part of its extensive herbal tea portfolio. Its strong brand recognition and distribution network in supermarkets worldwide make it one of the most accessible Rooibos brands for mainstream consumers.

Market Initiatives:

• Leveraging extensive retail partnerships for broad market penetration

• Marketing Rooibos as a naturally caffeine-free evening beverage

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6️⃣ 5. Numi Organic Tea

Headquarters: Oakland, California, USA
Key Offering: Organic Rooibos, Rooibos Dessert Teas, Fair Trade Certified Rooibos

Numi Organic Tea is a leader in the organic and fair-trade tea segment. The company is committed to sustainability and ethical sourcing, which resonates strongly with health-conscious consumers. Their Rooibos teas are 100% organic and often feature unique flavor infusions.

Market Initiatives:

• Pioneering fully compostable tea bags

• Building brand loyalty through a strong commitment to social and environmental responsibility

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5️⃣ 6. Stash Tea

Headquarters: Portland, Oregon, USA
Key Offering: Premium Rooibos, Decaf Rooibos Chai, Rooibos Herbal Blends

Stash Tea offers a diverse range of high-quality, affordable specialty teas. Known for its innovative flavor combinations, Stash’s Rooibos selection includes both pure and creatively blended options, making it a popular choice for consumers exploring herbal teas.

Market Initiatives:

• Strong presence in online marketplaces and grocery chains

• Focus on creating specialty blends for specific moods and moments

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4️⃣ 7. Tazo

Headquarters: Portland, Oregon, USA (A Unilever Brand)
Key Offering: Tazo Rooibos, Rooibos Tropics, Organic Rooibos

Tazo, owned by consumer goods giant Unilever, is a widely distributed brand known for its bold flavors and vibrant packaging. Its Rooibos teas are a staple in its herbal line, available in supermarkets and coffee shops across the United States and other key markets.

Market Initiatives:

• Large-scale marketing campaigns highlighting exotic and natural ingredients

• Strategic placement in foodservice channels, including partnerships with major retailers

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3️⃣ 8. Tiesta Tea

Headquarters: Chicago, Illinois, USA
Key Offering: Loose Leaf Rooibos Blends, Functional Rooibos Tea Sachets

Tiesta Tea has disrupted the market with its focus on function-based tea categorization (e.g., “Slenderizer,” “Relaxer”). Their Rooibos-based blends are a key part of this portfolio, appealing to a younger, health-focused demographic through vibrant branding and a direct-to-consumer model.

Market Initiatives:

• Aggressive digital marketing and social media engagement

• Innovation in functional ingredients blended with Rooibos

Download FREE Sample Report:
Global and China Rooibos Tea Market – View in Detailed Research Report

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2️⃣ 9. Cape Natural Tea Products

Headquarters: Cape Town, South Africa
Key Offering: Raw & Organic Rooibos, Rooibos Extracts, Bulk Rooibos

As a primary producer and exporter based in South Africa, Cape Natural Tea Products plays a critical role in the supply chain. They supply high-quality, unblended Rooibos to international brands and manufacturers, focusing on purity and sustainable farming.

Market Initiatives:

• Direct partnerships with international food and beverage companies

• Investment in processing technology to maintain quality for bulk exports

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1️⃣ 10. Rooibos Ltd.

Headquarters: Clanwilliam, South Africa
Key Offering: Raw Rooibos, Green Rooibos, Private Label Rooibos

Rooibos Ltd. is the largest processor and exporter of Rooibos in South Africa, representing a significant portion of the country’s Rooibos farmers. It is a cornerstone of the global supply, providing the raw material for countless brands worldwide and ensuring adherence to strict quality standards.

Market Initiatives:

• Oversight of the Rooibos industry’s sustainability and research efforts

• Promotion of Geographical Indication (GI) status to protect “Rooibos” as a uniquely South African product

Get Full Report Here:
Global and China Rooibos Tea Market – View in Detailed Research Report

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🌱 Outlook: The Future of Rooibos Tea Is Functional and Global

The Rooibos tea market is experiencing a significant transformation. While traditional tea bags remain dominant, the industry is rapidly embracing functional wellness trends, innovative product formats, and digital distribution channels.

📈 Key Trends Shaping the Market:

• Rising demand for organic and fair-trade certified Rooibos in Europe and North America

• Product innovation, including Rooibos ready-to-drink (RTD) beverages and beauty products

• Explosive growth in the Chinese market, driven by health consciousness and e-commerce

• Increased use of Rooibos as a natural ingredient in the food and nutraceutical industries

Get Full Report Here:
Global and China Rooibos Tea Market – View in Detailed Research Report

The companies listed above are not only supplying a popular herbal tea—they’re cultivating a global wellness movement centered on a uniquely beneficial and sustainable ingredient.