The Global Water-based Matting Agent Market was valued at USD 895 Million in 2024 and is projected to reach USD 1.24 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2024–2030). This expansion is fueled by stringent environmental regulations promoting low-VOC coatings, the robust growth of the architectural and industrial sectors, and the rising consumer preference for matte finishes in consumer goods and automotive interiors.

As industries worldwide pivot towards sustainable and high-performance coating solutions, the focus intensifies on the key manufacturers who are pioneering advanced matting technologies. In this analysis, we profile the Top 10 Companies in the Water-based Matting Agent Industry—a blend of global chemical giants and specialty additive leaders shaping the future of surface aesthetics and functionality.

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🔟 1. Evonik Industries AG

Headquarters: Essen, Germany
Key Offering: ACEMATT® precipitated silicas, SIPERNAT® specialties

Evonik Industries is a global leader in specialty chemicals, and its ACEMATT® brand is synonymous with high-performance matting agents. Their products are based on finely dispersed synthetic silica and are renowned for providing excellent matting efficiency, transparency, and scratch resistance in water-based systems for wood, industrial, and plastic coatings.

Innovation & Sustainability Focus:

• Development of ultra-fine precipitated silicas for low-VOC formulations

• Strong R&D focus on enhancing durability and application properties

• Commitment to circular economy principles in production processes

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9️⃣ 2. PPG Industries, Inc.

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: Broad portfolio of coatings incorporating proprietary matting agents

While primarily a coatings manufacturer, PPG is a significant player in the matting agent market through its advanced formulations. The company develops and utilizes tailored water-based matting agents to achieve specific gloss levels and performance characteristics in its architectural, automotive, and industrial coatings.

Innovation & Sustainability Focus:

• Integration of matting agents into sustainable coatings like PPG COMEY®

• Investment in R&D for bio-based and low-carbon-footprint additive technologies

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8️⃣ 3. Huntsman Corporation

Headquarters: The Woodlands, Texas, USA
Key Offering: Specialty polyurethanes and performance products containing matting agents

Huntsman Corporation’s Advanced Materials division offers systems that incorporate high-performance matting agents. Their expertise in polyurethane chemistries allows them to provide solutions that deliver consistent matting effects in demanding applications such as flexible packaging inks and high-end wood finishes.

Innovation & Sustainability Focus:

• Development of matting solutions for 100% solids and water-based UV-curable systems

• Focus on enhancing sustainability profiles of coating formulations

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7️⃣ 4. IMERYS S.A.

Headquarters: Paris, France
Key Offering: talc, kaolin, and calcium carbonate-based functional additives

IMERYS is a world leader in mineral-based specialties. The company provides a range of natural matting agents derived from minerals like talc and calcium carbonate. These products offer a cost-effective and efficient way to reduce gloss in various water-based paint, coating, and ink applications.

Innovation & Sustainability Focus:

• Optimization of mineral processing for consistent particle size distribution

• Emphasis on sourcing sustainable raw materials and reducing environmental impact

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6️⃣ 5. W. R. Grace & Co.

Headquarters: Columbia, Maryland, USA
Key Offering: SYLOID® silica gels, synthetic silicates

Grace is a premier supplier of silica-based matting agents under its SYLOID® brand. These products are engineered to provide superior matting efficiency, clarity, and abrasion resistance. They are particularly favored in high-quality wood, industrial, and graphic arts coatings where surface quality is paramount.

Innovation & Sustainability Focus:

• Patented technology for producing high-purity, controlled-porosity silica gels

• Development of products compliant with global food-contact and safety regulations

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5️⃣ 6. Huber Engineered Materials (J.M. Huber Corporation)

Headquarters: Atlanta, Georgia, USA
Key Offering: ZEOLEX® alkali aluminosilicate, HUBERSIL® silica matting agents

Huber Engineered Materials offers innovative matting solutions, including ZEOLEX® and HUBERSIL® products. Their alkali aluminosilicate-based matting agents are known for their low binder demand, excellent optical properties, and easy dispensability in water-based systems.

Innovation & Sustainability Focus:

• Focus on developing products that improve coating efficiency and reduce waste

• Sustainable manufacturing practices and product stewardship initiatives

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4️⃣ 7. BYK-Chemie GmbH (BYK Additives & Instruments)

Headquarters: Wesel, Germany
Key Offering: AQUATIX & BYK® matting agents for aqueous systems

BYK is a leading global supplier of additives, with a strong portfolio of matting agents designed specifically for water-based coatings. Their products, including synthetic waxes and silica-based agents, are engineered to deliver precise gloss control, smooth surfaces, and enhanced scratch resistance.

Innovation & Sustainability Focus:

• Extensive R&D in additive technologies for sustainable coatings

• Development of multifunctional additives that combine matting with other properties like anti-blocking

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3️⃣ 8. AkzoNobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Integrated coating systems with tailored matting performance

As one of the largest global paints and coatings companies, AkzoNobel is a major consumer and innovator in matting agent technology. The company utilizes advanced matting agents across its brands, including Dulux and International, to achieve the desired aesthetic and protective qualities in its water-based products for decorative and performance coatings.

Innovation & Sustainability Focus:

• Pioneering sustainable paint technologies like the “Paint the Future” innovation program

• Commitment to increasing the use of recycled and bio-based raw materials

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2️⃣ 9. Arkema S.A.

Headquarters: Colombes, France
Key Offering: Specialty polyamide and thermoplastic-based matting agents

Arkema’s Coating Solutions segment offers innovative additives, including matting agents based on its expertise in high-performance polymers. Their products, such as those derived from polyamide powders, provide consistent matting effects and good mechanical resistance in coatings and inks.

Innovation & Sustainability Focus:

• Development of bio-based polyamide powders for sustainable matting solutions

• Focus on creating additives that enhance the performance of eco-friendly coatings

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1️⃣ 10. The Lubrizol Corporation

Headquarters: Wickliffe, Ohio, USA
Key Offering: Performance coatings additives, including matting agents

Lubrizol is a key supplier of advanced chemistries for the coatings industry. Their portfolio includes additives that aid in achieving specific surface effects, including matting. They focus on providing solutions that meet the evolving needs of formulators for durability, clarity, and environmental compliance.

Innovation & Sustainability Focus:

• Investment in technologies that enable low-VOC and high-performance water-based coatings

• Collaboration with customers to develop customized additive solutions

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Global Water-based Matting Agent Market – View in Detailed Research Report

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🌍 Outlook: The Future of Water-based Matting Agents is High-Performance and Sustainable

The water-based matting agent market is undergoing a significant transformation. While silica-based agents continue to dominate due to their effectiveness, the industry is innovating with new materials and multifunctional additives to meet higher performance and environmental standards.

📈 Key Trends Shaping the Market:

• Growing demand for nanotechnology-based matting agents offering superior clarity and efficiency

• Rising adoption of bio-based and renewable raw materials for sustainable product development

• Increasing need for multifunctional additives that provide matting along with anti-scratch, anti-blocking, or anti-bacterial properties

• Expansion in emerging economies driving demand for architectural and industrial coatings

The companies profiled above are not only supplying essential ingredients for modern coatings—they are at the forefront of developing the smarter, more sustainable surfaces of the future.

Get Full Report Here:
Global Water-based Matting Agent Market – View in Detailed Research Report