The Global SUV NVH Material Market was valued at USD 4.58 Billion in 2023 and is projected to reach USD 6.12 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.8% during the forecast period (2024–2030). This sustained growth is propelled by rising consumer demand for enhanced in-cabin comfort, stringent government noise pollution regulations, and the rapid expansion of the global SUV fleet, particularly in emerging economies.

As automotive manufacturers strive to deliver superior driving experiences, the strategic importance of Noise, Vibration, and Harshness (NVH) materials has never been greater. These specialized materials are critical for dampening sound and vibration, directly impacting passenger comfort and vehicle quality perception. In this analysis, we profile the Top 10 Companies in the SUV NVH Material Industry—a diverse group of chemical giants, specialty material suppliers, and acoustic solution innovators shaping the future of automotive refinement.

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🔟 1. Nihon Tokushu Toryo Co., Ltd.

Headquarters: Tokyo, Japan
Key Offering: Damping Sheets, Acoustic Absorbers, Underbody Coatings

Nihon Tokushu Toryo is a dominant force in the automotive NVH materials sector, renowned for its high-performance damping sheets and sound-absorbing products. The company supplies leading global automotive OEMs with solutions tailored for body panels, floors, and dashboards to effectively reduce structure-borne noise and vibration.

Innovation Focus:

• Development of lightweight, high-performance damping materials

• Focus on sustainability with recyclable and bio-based material options

• Strategic partnerships with Japanese and international automakers

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9️⃣ 2. 3M Company

Headquarters: St. Paul, Minnesota, USA
Key Offering: Acoustic Management Systems, Damping Tapes, Foams

3M’s Automotive Division offers a comprehensive portfolio of NVH solutions, including its renowned Thinsulate™ Acoustic Insulation and various damping products. The company leverages its expertise in adhesives and nonwovens to provide lightweight, effective sound absorption solutions for modern SUV architectures.

Innovation Focus:

• Advanced fiber technology for superior sound absorption

• Integrated solutions that combine acoustic performance with thermal management

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8️⃣ 3. Henkel AG & Co. KGaA

Headquarters: Düsseldorf, Germany
Key Offering: Teroson Brand Dampers, Acoustic Foams, Sealants

Henkel is a key global supplier of acoustic and damping materials under its Teroson brand. The company provides a wide range of liquid-applied and pre-formed NVH solutions that are integral to vehicle body-in-white and interior assembly processes for SUVs worldwide.

Innovation Focus:

• Water-based and low-VOC formulations for environmental compliance

• Automated application technologies for manufacturing efficiency

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7️⃣ 4. Megasorber Pty Ltd

Headquarters: Melbourne, Australia
Key Offering: Megasorber Acoustic Panels, Barrier Mats, Composite Materials

Megasorber specializes in high-performance acoustic materials, particularly known for its innovative constrained layer damping solutions. The company’s products are used in various automotive applications, including doors, floor systems, and wheel arches to effectively control noise transmission in SUVs.

Innovation Focus:

• Proprietary viscoelastic polymer technology

• Custom-formulated solutions for specific frequency ranges

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SUV NVH Material Market – View in Detailed Research Report

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6️⃣ 5. Nitto Denko Corporation

Headquarters: Osaka, Japan
Key Offering: Anti-Vibration Materials, Sound Insulation Products, Adhesive Tapes

Nitto Denko is a leading materials science company offering sophisticated NVH solutions for the automotive industry. Their product range includes high-performance vibration dampers and acoustic insulation materials that help automakers achieve quiet cabin environments in SUVs and other vehicles.

Innovation Focus:

• Development of ultra-thin, high-performance damping materials

• Integration of multiple functionalities in single material systems

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5️⃣ 6. Wolverine Advanced Materials

Headquarters: Dearborn, Michigan, USA
Key Offering: Engineered Elastomers, Acoustic Barriers, Gasketing Materials

Wolverine Advanced Materials specializes in engineered elastomeric solutions for noise and vibration control. With deep roots in the automotive industry, the company provides critical NVH components for powertrain systems, body sealing, and interior applications in SUVs.

Innovation Focus:

• High-temperature resistant materials for electric vehicle applications

• Custom-engineered solutions for specific NVH challenges

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4️⃣ 7. Second Skin Audio

Headquarters: Phoenix, Arizona, USA
Key Offering: Luxury Liner Pro, Damplifier Pro, OverKill Pro

Second Skin Audio focuses on premium aftermarket and OEM automotive soundproofing solutions. Their products are engineered to provide exceptional noise control for vehicle interiors, making them popular for SUV applications where cabin quietness is a key selling point.

Innovation Focus:

• Consumer-focused acoustic solutions with easy application

• High-performance materials for both thermal and acoustic insulation

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3️⃣ 8. FatMat Sound Control

Headquarters: Tallmadge, Ohio, USA
Key Offering: Rattletrap Sound Deadener, Heat Barrier Products

FatMat Sound Control manufactures automotive sound deadening materials designed to reduce noise, vibration, and heat in vehicles. Their products are widely used in the aftermarket segment and are finding increased application in OEM SUV manufacturing for cost-effective NVH control.

Innovation Focus:

• Butyl-based formulations for superior adhesion and performance

• Solutions optimized for DIY and professional installation

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2️⃣ 9. HushMat

Headquarters: Cleveland, Ohio, USA
Key Offering: HushMat Ultra, Hood Liner, Floor & Trunk Kit

HushMat is a recognized brand in automotive sound deadening, offering a range of products that effectively block noise and reduce vibration. The company’s solutions are engineered specifically for automotive applications, including SUVs, where they help create quieter, more comfortable interiors.

Innovation Focus:

• Thin, lightweight designs that maximize interior space

• Temperature-resistant formulations for diverse climatic conditions

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1️⃣ 10. Silent Coat

Headquarters: Manchester, United Kingdom
Key Offering: Silent Coat Black, Pro, Premium Lines

Silent Coat specializes in high-quality sound deadening materials for automotive applications. The company’s products are used by automotive manufacturers and enthusiasts worldwide to enhance cabin comfort in SUVs through effective noise and vibration dampening.

Innovation Focus:

• Environmentally friendly butyl-based compounds

• Products certified to international quality and safety standards

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SUV NVH Material Market – View in Detailed Research Report

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🌍 Outlook: The Future of SUV NVH Materials Is Smarter and Lighter

The SUV NVH material market is undergoing significant transformation as vehicle architectures evolve toward electrification, lightweighting, and enhanced digital experiences. While traditional damping materials continue to see strong demand, the industry is increasingly focused on multi-functional solutions that address noise control while contributing to weight reduction and sustainability goals.

📈 Key Trends Shaping the Market:

• Rapid adoption of lightweight composite materials for electric SUVs

• Integration of active noise cancellation technologies with passive materials

• Development of sustainable and recyclable NVH solutions

• Growing emphasis on interior acoustic quality as a key brand differentiator

Get Full Report Here:
SUV NVH Material Market – View in Detailed Research Report

The companies profiled above are not only suppressing noise in today’s SUVs—they’re engineering the acoustic comfort that defines the premium mobility experience of tomorrow.