The Global Textured Paint Market was valued at US$ 1.33 Billion in 2022 and is projected to reach US$ 1.67 Billion by 2029, growing at a Compound Annual Growth Rate (CAGR) of 3.3% during the forecast period (2023–2029). The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes. This sustained growth is being driven by rising consumer demand for aesthetically enhanced interiors, increasing construction and renovation activities, and the expanding application of textured paints in both residential and non-residential sectors for durability and visual appeal.

As architectural and design trends increasingly favor unique, tactile finishes that add character and hide surface imperfections, the focus sharpens on the key manufacturers driving innovation in formulation, sustainability, and application techniques. In this blog, we profile the Top 10 Companies in the Textured Paint Industry—a dynamic mix of global giants and specialized brands that are coloring the future of surface coatings.

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🔟 1. PPG Industries, Inc.

Headquarters: Pittsburgh, Pennsylvania, USA
Key Offering: PPG PORCELAIN ENAMEL, Ultra-Hide Premium Interior Paint, Architectural Coatings

PPG Industries is a global leader in paints, coatings, and specialty materials. Its extensive portfolio includes a wide range of textured finishes designed for both interior and exterior applications, renowned for their durability and ease of application.

Innovation and Sustainability Focus:

• Development of low-VOC and zero-VOC textured paint formulas

• Investment in sustainable manufacturing processes and raw material sourcing

• Strategic acquisitions to expand product portfolio and geographic reach

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9️⃣ 2. AkzoNobel N.V.

Headquarters: Amsterdam, Netherlands
Key Offering: Dulux, Sikkens, International Paint textured coatings

AkzoNobel, the maker of Dulux paints, is a leading global paints and coatings company with a strong presence in the decorative paints market. Its textured paint lines are popular for their quality, color consistency, and innovative finishes that cater to diverse architectural styles.

Innovation and Sustainability Focus:

• Pioneering water-based, eco-friendly textured coatings

• Commitment to achieving 100% renewable electricity and zero non-recyclable waste

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8️⃣ 3. The Sherwin-Williams Company

Headquarters: Cleveland, Ohio, USA
Key Offering: Sherwin-Williams SuperPaint, Duration Home, Emerald Interior Acrylic Latex

Sherwin-Williams is one of the largest producers of paints and coatings in the United States, with a vast network of company-owned stores. Its textured paint products are known for their superior hide, scrub resistance, and application versatility for creating various effects.

Innovation and Sustainability Focus:

• Extensive R&D in advanced polymer technology for enhanced texture retention

• Focus on sustainable product lines with Greenguard Gold certifications

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7️⃣ 4. Asian Paints Limited

Headquarters: Mumbai, Maharashtra, India
Key Offering: Asian Paints Royale Play, Apcolite Premium Emulsion, Ultima Protek

Asian Paints is India’s leading and Asia’s third-largest paint company. It has a formidable portfolio of textured finishes, including its popular ‘Royale Play’ range, which offers a variety of tactile effects from fine sand to dramatic stucco.

Innovation and Sustainability Focus:

• Strong R&D focus on developing products suited for diverse climatic conditions

• Initiatives for water conservation and reducing carbon footprint in manufacturing

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Textured Paint Market – View in Detailed Research Report

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6️⃣ 5. Nippon Paint Holdings Co., Ltd.

Headquarters: Osaka, Japan
Key Offering: Nippon Paint Odour-less AirCare, Vinilex, Protec Texture Finishes

Nippon Paint is a major paint and paint products manufacturer with a significant global footprint. The company offers a wide array of textured paints that are acclaimed for their technological innovation, including odor-control and anti-bacterial properties.

Innovation and Sustainability Focus:

• Development of health-conscious paints with air-purifying technology

• Expansion of eco-solutions portfolio with high recycled content products

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5️⃣ 6. Jotun Group

Headquarters: Sandefjord, Norway
Key Offering: Jotun Lady Interior, Jotun Demidekk, Fenomastic

Jotun is a leading international producer of paints, coatings, and powder coatings. Its decorative paints segment includes high-performance textured coatings designed for longevity and aesthetic appeal, widely used in harsh environmental conditions.

Innovation and Sustainability Focus:

• Focus on durable coatings that reduce the frequency of repainting

• Ambitious sustainability goals tied to the UN Sustainable Development Goals

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4️⃣ 7. Kansai Paint Co., Ltd.

Headquarters: Osaka, Japan
Key Offering: Kansai Paint Alshield, GC Wall Seamless, Pace paint series

Kansai Paint is a global coatings manufacturer with a strong presence in automotive and industrial coatings, alongside a robust decorative paints business. Its textured paint solutions are engineered for durability and ease of application.

Innovation and Sustainability Focus:

• Investment in R&D for functional coatings with thermal insulation and self-cleaning properties

• Initiatives to reduce VOC emissions and promote recycling

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3️⃣ 8. Axalta Coating Systems Ltd.

Headquarters: Philadelphia, Pennsylvania, USA
Key Offering: Axalta Architectural Coatings, Imron Industrial Coatings

Axalta is a leading global company focused solely on coatings, providing customers with innovative, colorful, beautiful, and sustainable solutions. While strong in industrial coatings, its architectural line includes specialized textured finishes.

Innovation and Sustainability Focus:

• Development of advanced resin technologies for improved texture and performance

• Sustainable product development focused on energy efficiency and waste reduction

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2️⃣ 9. Berger Paints India Limited

Headquarters: Kolkata, West Bengal, India
Key Offering: Berger Easy Clean, Silk Glamour, Weathercoat Long Life

Berger Paints is one of India’s top paint manufacturers and a significant player in the Asian market. The company offers a diverse range of textured paints, including specialty finishes for interiors and exteriors that are both decorative and protective.

Innovation and Sustainability Focus:

• Introduction of innovative products like anti-bacterial and dust-repellent paints

• Commitment to environmental stewardship through eco-friendly manufacturing

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1️⃣ 10. RPM International Inc. (The Valspar Corporation)

Headquarters: Medina, Ohio, USA (Valspar operates under RPM)
Key Offering: Valspar Signature Colors, Reserve Interior Paint, Project Perfect Texture Sprays

Valspar, now a part of RPM International, is a prominent name in the North American paint industry and has a strong global presence. It is well-known for its high-quality primers, paints, and specialty coatings, including a wide array of user-friendly textured paint products available at major retail outlets.

Innovation and Sustainability Focus:

• Extensive consumer-centric product development for DIY and professional markets

• Focus on sustainable packaging and low-VOC formulations across product lines

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Textured Paint Market – View in Detailed Research Report

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🎨 Outlook: The Future of Textured Paint is Sustainable and Smart

The textured paint market is undergoing a significant evolution. While conventional acrylic-based textures continue to dominate, the industry is increasingly investing in eco-friendly formulations, multi-functional properties, and advanced application technologies.

📈 Key Trends Shaping the Market:

• Rising demand for low-VOC, odorless, and green-certified textured paints

• Innovation in textures offering additional benefits like thermal insulation, soundproofing, and mold resistance

• Growth of the DIY segment, driving demand for easy-to-apply texture sprays and rollers

• Digital tools and AR apps for visualizing textured finishes before purchase

Get Full Report Here:
Textured Paint Market – View in Detailed Research Report

The companies listed are not only supplying products—they are actively shaping how we think about and interact with the spaces we live and work in, driving the aesthetic and functional evolution of modern architecture and interior design.

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