The Global Tile Beautifying Agent Market was valued at USD 4.82 Billion in 2024 and is projected to reach USD 6.68 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.6% during the forecast period (2024–2030). This robust growth is fueled by the booming construction sector, rising consumer demand for aesthetically pleasing and durable surfaces, and the accelerating adoption of advanced, low-VOC, and environmentally friendly formulations in both residential and commercial applications.

As the construction and renovation industries increasingly prioritize beauty, hygiene, and longevity in tiled surfaces, the focus shifts to the key manufacturers pioneering innovation in tile care. In this blog, we profile the Top 10 Companies in the Tile Beautifying Agent Industry—a diverse group of global chemical specialists, adhesive giants, and coating innovators defining the future of surface protection and enhancement.

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🔟 1. SIKA AG

Headquarters: Baar, Switzerland
Key Offering: SikaTile® Protective Grout Sealer, Epoxy Grouts, Surface Cleaners

SIKA is a global leader in specialty chemicals for construction, offering a comprehensive portfolio of tile beautifying agents. Their products are renowned for high durability, stain resistance, and easy application, serving both new construction and renovation markets worldwide.

Innovation Initiatives:

• Development of single-component, fast-curing sealants

• Focus on anti-microbial and easy-to-clean formulations

• Commitment to sustainable product lines with reduced environmental impact

Download FREE Sample Report: Global Tile Beautifying Agent Market – View in Detailed Research Report

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9️⃣ 2. Mapei S.p.A.

Headquarters: Milan, Italy
Key Offering: Ultracolor Plus, Kerapoxy, Eco Prim Grip

Mapei is a dominant force in the building adhesives and sealants sector, with a strong focus on tile installation and maintenance systems. Their beautifying agents are celebrated for color consistency, waterproofing capabilities, and enhanced performance in high-traffic areas.

Innovation Initiatives:

• Investment in R&D for high-performance, odorless grouts

• Expansion of product lines for large-format and porcelain tiles

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8️⃣ 3. Nippon Paint Holdings Co., Ltd.

Headquarters: Osaka, Japan
Key Offering: Tile Coatings, Anti-slip Treatments, Nano Protective Sealers

Nippon Paint brings its extensive coating expertise to the tile care market, offering innovative solutions that protect and enhance the appearance of ceramic, porcelain, and natural stone tiles. Their products are formulated for longevity and ease of maintenance.

Innovation Initiatives:

• Pioneering nano-technology for deep penetration and protection

• Development of air-purifying and anti-pollution tile coatings

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7️⃣ 4. CUALI

Headquarters: Foshan, China
Key Offering: Glaze Primers, Polishing Powders, Stone Enhancers

CUALI specializes in chemical products for the ceramic tile industry, providing beautifying agents that improve gloss, color vibrancy, and surface hardness. They are a key supplier to tile manufacturers and finishing applicators, particularly in the Asia-Pacific region.

Innovation Initiatives:

• R&D focused on cost-effective solutions for mass-market applications

• Custom formulations for specific tile types and production processes

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6️⃣ 5. Saint-Gobain Weber

Headquarters: Écully, France
Key Offering: weber.color quick, weber.joint epoxy, Tile Adhesives

Weber, a brand of Saint-Gobain, offers a full range of tile fixing and jointing materials. Their beautifying agents are engineered for rapid installation, color stability, and resistance to cracking, making them a preferred choice for professional contractors.

Innovation Initiatives:

• Launch of ready-to-use, pre-mixed grouts and adhesives

• Sustainable product development with recycled content

Download FREE Sample Report: Global Tile Beautifying Agent Market – View in Detailed Research Report

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5️⃣ 6. Henkel AG & Co. KGaA

Headquarters: Düsseldorf, Germany
Key Offering: Ceresit Grouts, Sealants, and Waterproofing Membranes

Through its Ceresit brand, Henkel provides high-quality tile beautifying and protection systems. Their products are known for technical superiority, weather resistance, and a wide range of color options tailored to the European and global markets.

Innovation Initiatives:

• Advanced polymer technology for flexible, crack-resistant joints

• Focus on DIY-friendly products with professional-grade results

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4️⃣ 7. Oriental Yuhong

Headquarters: Beijing, China
Key Offering: Waterproof Coatings, Tile Adhesives, Decorative Finishes

Oriental Yuhong is a leading provider of waterproofing and tile installation systems in China. Their beautifying agents are integral to their offering, ensuring that tiled surfaces are not only beautiful but also fully protected against moisture and wear.

Innovation Initiatives:

• Integration of waterproofing and aesthetic functions in single products

• Strong focus on R&D for green building certifications

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3️⃣ 8. Skshu Paint Co., Ltd.

Headquarters: Shanghai, China
Key Offering: Tile Protective Coatings, Anti-fouling Agents, Gloss Enhancers

Skshu Paint is a major Chinese coatings manufacturer that has expanded into specialized surface treatments. Their tile beautifying agents are designed to provide a durable, invisible shield that repels dirt, oil, and moisture while enhancing the tile’s natural color.

Innovation Initiatives:

• Development of photocatalytic coatings for self-cleaning surfaces

• Expansion of distribution networks across Southeast Asia

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2️⃣ 9. Carpoly Chemical Group Co., Ltd.

Headquarters: Guangzhou, China
Key Offering: Water-Based Sealers, Stone Care Products, Decorative Paints

Carpoly is one of China’s largest coating companies, with a significant presence in the architectural and industrial segments. Their tile beautifying agents emphasize environmental safety, offering low-odor, water-based formulations that are effective and user-friendly.

Innovation Initiatives:

• Investment in plant-based and bio-friendly raw materials

• Product development aligned with China’s green building standards

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1️⃣ 10. Keshun Waterproof Technology Co., Ltd.

Headquarters: Shenzhen, China
Key Offering: Integrated Waterproofing Systems, Tile Adhesives, Surface Protectors

Keshun specializes in comprehensive waterproofing solutions, with tile beautifying agents that ensure long-term performance in wet-area applications like bathrooms and kitchens. Their systems are critical for preventing water damage while maintaining aesthetic appeal.

Innovation Initiatives:

• R&D into single-layer application systems for efficiency

• Strategic partnerships with major property developers

Get Full Report Here: Global Tile Beautifying Agent Market – View in Detailed Research Report

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🏗️ Outlook: The Future of Tile Beautifying Agents Is Smarter and Greener

The tile beautifying agent market is experiencing a significant transformation. While traditional cementitious grouts and sealers remain widely used, the industry is rapidly embracing advanced polymer technologies, nano-formulations, and sustainable chemistry to meet evolving consumer and regulatory demands.

📈 Key Trends Shaping the Market:

• Rising demand for low-VOC and odorless formulations in residential spaces

• Growth in anti-bacterial and anti-viral surface treatments post-pandemic

• Increasing adoption of pre-mixed, ready-to-use products for DIY and professional markets

• Expansion of product portfolios for exotic and large-format tiles

Get Full Report Here: Global Tile Beautifying Agent Market – View in Detailed Research Report

The companies listed above are not only protecting and enhancing global surfaces—they’re driving the innovation and sustainability of the built environment.