The Global Nicotinamide Riboside (NR) Market was valued at USD 328.7 Million in 2024 and is projected to reach USD 810.9 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 11.2% during the forecast period (2024–2032). This rapid expansion is fueled by increasing consumer focus on healthy aging, rising demand for NAD+ boosting supplements, and growing clinical research into NR’s potential benefits for metabolic and neurological health.

As the longevity and wellness industry accelerates, the spotlight is on the key innovators who are driving scientific validation, production scale-up, and consumer accessibility. In this blog, we profile the Top 10 Companies in the Nicotinamide Riboside (NR) Industry—a mix of pioneering brands, specialized manufacturers, and research-focused entities shaping the future of cellular health.

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🔟 1. Tru Niagen (ChromaDex Corporation)

Headquarters: Los Angeles, California, USA
Key Offering: Tru Niagen® (Patented NR), Clinical Research Partnerships

Tru Niagen, the flagship brand of ChromaDex, is the globally recognized leader in the NR supplement market. Their product is backed by extensive clinical research demonstrating its efficacy in raising NAD+ levels. ChromaDex holds key patents on the composition and use of NR, making it a central player in both consumer products and scientific advancement.

Innovation Initiatives:

• Over 25 published clinical studies on NR safety and efficacy

• Exclusive licensing agreements for NR with global partners

• Commitment to scientific integrity and transparent research

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Nicotinamide Riboside (NR) Market – View in Detailed Research Report

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9️⃣ 2. Bontac Bioengineering Co., Ltd.

Headquarters: Shenzhen, China
Key Offering: High-Purity NR (98%+), Enzymatic Synthesis Technology

Bontac Bioengineering is a leading manufacturer of high-purity NR, specializing in enzyme catalysis technology for efficient and scalable production. The company supplies raw NR to numerous nutraceutical brands worldwide and is a key player in the global supply chain.

Innovation Initiatives:

• Pioneering enzymatic synthesis methods for superior purity

• Significant investment in production capacity expansion

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8️⃣ 3. Myland Pharm and Nutrition

Headquarters: Xi’an, China
Key Offering: Pharmaceutical and Nutraceutical-Grade NR, Custom Formulations

Myland Pharm and Nutrition is a specialized manufacturer focused on producing NR for both supplement and pharmaceutical applications. The company is known for its stringent quality control and ability to develop custom formulations for B2B clients.

Innovation Initiatives:

• Focus on pharmaceutical-grade NR for clinical applications

• Development of advanced delivery systems to enhance bioavailability

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7️⃣ 4. Genex Formulas

Headquarters: Draper, Utah, USA
Key Offering: Genex NAD+ with NR, Comprehensive Anti-Aging Formulations

Genex Formulas is a prominent US-based nutraceutical company that incorporates NR into its advanced anti-aging supplement lines. The company markets directly to consumers with a focus on the science behind NAD+ optimization.

Innovation Initiatives:

• Integration of NR with complementary longevity ingredients

• Strong digital marketing and consumer education focus

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6️⃣ 5. Shinkowa Pharmaceutical Co., Ltd.

Headquarters: Tokyo, Japan
Key Offering: High-Purity NR, Research Chemicals

Shinkowa Pharmaceutical is a key Japanese manufacturer with expertise in producing high-purity NR for research institutions and niche supplement brands. The company leverages Japan’s advanced pharmaceutical manufacturing standards.

Innovation Initiatives:

• Supplying NR for academic and clinical research in Asia

• Focus on ultra-high purity grades for sensitive applications

Download FREE Sample Report:
Nicotinamide Riboside (NR) Market – View in Detailed Research Report

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5️⃣ 6. Bio Fu

Headquarters: Shanghai, China
Key Offering: Cost-Competitive NR, Bulk Ingredient Supply

Bio Fu is a significant supplier of NR, focusing on producing competitive raw materials for the global supplement industry. The company plays a crucial role in making NR more accessible by optimizing production costs.

Innovation Initiatives:

• Streamlining production to offer NR at competitive price points

• Expanding supply chain partnerships with international brands

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4️⃣ 7. Longer Life Technology Co., Ltd.

Headquarters: Suzhou, China
Key Offering: NR Blends, Private Label Manufacturing

Longer Life Technology specializes in private label NR supplement manufacturing, offering turnkey solutions for brands looking to enter the NAD+ market. The company provides formulation, encapsulation, and packaging services.

Innovation Initiatives:

• Developing proprietary NR-blended formulations

• Enabling brand acceleration through white-label services

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3️⃣ 8. Zymo Research

Headquarters: Irvine, California, USA
Key Offering: Research-Grade NR, Epigenetic Tools

While primarily a life science research tools company, Zymo Research supplies high-purity NR for academic and pharmaceutical research into NAD+ biology. Their products are essential for preclinical studies validating NR’s mechanisms of action.

Innovation Initiatives:

• Providing NR for scientific discovery and validation

• Integrating NAD+ research with epigenetic analysis tools

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2️⃣ 9. Elysium Health

Headquarters: New York, New York, USA
Key Offering: Basis® (NR + Pterostilbene), Scientist-Backed Formulations

Elysium Health markets Basis, a premium supplement combining NR with pterostilbene, developed in collaboration with leading scientists. The company has played a significant role in commercializing and popularizing NR for a mainstream audience.

Innovation Initiatives:

• Scientific advisory board featuring Nobel laureates

• Ongoing clinical trials to validate product benefits

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1️⃣ 10. Thorne Research

Headquarters: New York, New York, USA
Key Offering: Niacel™ (NR Supplement), Practitioner-Channel Focus

Thorne Research, a trusted brand among healthcare practitioners, offers a high-quality NR supplement. The company is known for its exceptional purity standards and third-party testing, making it a preferred choice in the medical community.

Innovation Initiatives:

• Rigorous quality control and third-party verification

• Strong presence in the practitioner and clinical channels

Get Full Report Here:
Nicotinamide Riboside (NR) Market – View in Detailed Research Report

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🌍 Outlook: The Future of Nicotinamide Riboside Is Scientific and Scalable

The NR market is undergoing a transformation from a niche supplement to a mainstream health ingredient. While consumer awareness continues to drive growth, the industry is investing heavily in clinical validation, advanced delivery systems, and scalable production to meet global demand.

📈 Key Trends Shaping the Market:

• Expansion of clinical research into neurological and metabolic applications

• Development of combination formulas for synergistic health benefits

• Increasing regulatory clarity and quality standardization globally

• Strategic partnerships between supplement brands and pharmaceutical companies

Get Full Report Here:
Nicotinamide Riboside (NR) Market – View in Detailed Research Report

The companies listed above are not only supplying a promising molecule—they’re pioneering a new frontier in scientifically-supported healthspan extension.