The Global Vitamin D3 Environmental Rodenticide Market was valued at USD 298.5 Million in 2024 and is projected to reach USD 489.2 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period (2024–2032). This growth is being driven by increasing rodent infestations, stringent environmental regulations phasing out traditional anticoagulants, and the accelerating adoption of eco-friendly pest control solutions across agricultural, commercial, and residential sectors.

As the pest management industry pivots toward sustainable and targeted rodent control, the focus shifts to the key manufacturers and innovators providing advanced Vitamin D3 (cholecalciferol) formulations. In this blog, we profile the Top 10 Companies in the Vitamin D3 Environmental Rodenticide Industry—a mix of global chemical giants, specialized pest control brands, and ingredient suppliers shaping the future of responsible rodent management.

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🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Professional-grade rodenticide baits, Selontra® (cholecalciferol-based)

BASF stands as a global leader in chemical solutions, with a significant footprint in the professional pest control market. Their Selontra® rodenticide, utilizing Vitamin D3 as its active ingredient, is renowned for its high efficacy and favorable environmental profile compared to second-generation anticoagulants. The company leverages its vast agrochemical R&D capabilities to develop advanced formulations.

Innovation Initiatives:

• Development of fast-acting, low-dose cholecalciferol formulations

• Investment in bait palatability research to overcome bait shyness

• Commitment to integrated pest management (IPM) solutions

Download FREE Sample Report: Vitamin D3 Environmental Rodenticide Market – View in Detailed Research Report

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9️⃣ 2. Bell Laboratories, Inc.

Headquarters: Madison, Wisconsin, USA
Key Offering: Terad3 AG (Vitamin D3 bait blocks, pellets)

Bell Laboratories is a premier manufacturer of rodent control products, with a strong focus on innovation and quality. Their Terad3 product line offers a highly effective, single-feed solution that causes hypercalcemia in rodents. The company is a trusted supplier to professional pest management operators (PMPs) worldwide.

Innovation Initiatives:

• Specialization in weather-resistant bait formulations for outdoor use

• Development of paraffinized bait blocks for extended field life

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8️⃣ 3. d-CON (Reckitt Benckiser Group plc)

Headquarters: Slough, United Kingdom
Key Offering: Consumer and professional rodenticide baits

d-CON is one of the most recognized rodenticide brands globally, with a long history in the market. While adapting to regulatory changes that phased out some older products, the brand continues to be a significant player, with ongoing development and distribution of effective pest control solutions for both professional and consumer markets.

Innovation Initiatives:

• Reformulation of products to meet evolving EPA and global standards

• Focus on secure bait station design to protect non-target species

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7️⃣ 4. Zhejiang Garden Biological Hi-Tech Co., Ltd.

Headquarters: Zhejiang, China
Key Offering: Vitamin D3 active ingredient, finished rodenticide formulations

Zhejiang Garden Biological Hi-Tech is a major global producer of Vitamin D3, supplying the active pharmaceutical ingredient (API) used in rodenticides. Their vertical integration from raw material to finished product gives them a competitive edge in the Asian market and beyond, catering to the growing demand for cholecalciferol-based solutions.

Innovation Initiatives:

• Expansion of pharmaceutical-grade Vitamin D3 production capacity

• Strategic partnerships with formulation manufacturers globally

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6️⃣ 5. Neogen Corporation

Headquarters: Lansing, Michigan, USA
Key Offering: Rodenticide baits, inspection and monitoring tools

Neogen Corporation provides comprehensive food safety and animal safety solutions, including a line of effective rodenticides. Their approach often integrates baiting with monitoring and sanitation products, offering a holistic pest management system to clients in the food processing and agricultural industries.

Innovation Initiatives:

• Integration of rodent control with broader food safety protocols

• Development of detection kits for rodent-borne pathogens

Download FREE Sample Report: Vitamin D3 Environmental Rodenticide Market – View in Detailed Research Report

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5️⃣ 6. Rentokil Initial plc

Headquarters: Crawley, United Kingdom
Key Offering: Pest control services, proprietary rodenticide formulations

Rentokil Initial is a world-leading pest control service provider, utilizing a range of products, including Vitamin D3 rodenticides, in its service programs. While primarily a service company, its scale gives it significant influence in the product market through procurement and custom formulations developed for its global operations.

Innovation Initiatives:

• Deployment of digital rodent monitoring systems (Ratsense)

• Development of service-specific bait formulations for different industries

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4️⃣ 7. Liphatech, Inc.

Headquarters: Milwaukee, Wisconsin, USA
Key Offering: Generation baits, Finizio® rodenticides (including Vitamin D3 options)

Liphatech is a key innovator in the rodenticide market, known for its Generation brand of bait stations and baits. The company has a strong focus on developing solutions that address rodent resistance to anticoagulants, positioning Vitamin D3 products as a critical tool in resistance management programs.

Innovation Initiatives:

• Research into bait acceptance and resistance management

• Design of tamper-resistant bait stations for public areas

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3️⃣ 8. Syngenta AG

Headquarters: Basel, Switzerland
Key Offering: Agricultural rodent control products

Syngenta, a global leader in agrochemicals, offers solutions for crop protection that include rodent control. Their expertise in formulation technology and distribution in the agricultural sector makes them a significant player, particularly in regions where rodent damage to crops is a major concern.

Innovation Initiatives:

• Development of rodenticides compatible with agricultural IPM programs

• Focus on solutions that minimize impact on farm ecosystems

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2️⃣ 9. PelGar International

Headquarters: Alton, United Kingdom
Key Offering: Professional pest control products, Vitamin D3 baits

PelGar International manufactures a wide range of pest control products for the professional and agricultural markets. Their product portfolio includes modern rodenticides designed to be effective and environmentally considerate, serving a diverse international customer base.

Innovation Initiatives:

• Expansion of product range to include non-anticoagulant options

• Focus on emerging markets with growing pest control needs

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1️⃣ 10. Shaanxi Public Health Biotechnology Co., Ltd.

Headquarters: Shaanxi, China
Key Offering: Vitamin D3 active ingredient, rodenticide concentrates

Shaanxi Public Health Biotechnology is a specialized manufacturer focusing on public health pesticides, including Vitamin D3-based rodenticides. The company plays a crucial role in the supply chain, providing essential ingredients and finished products, particularly within the Asia-Pacific region.

Innovation Initiatives:

• Cost-effective production of cholecalciferol for price-sensitive markets

• Compliance with international quality and safety standards

Read Full Report: Vitamin D3 Environmental Rodenticide Market – View in Detailed Research Report

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🌍 Outlook: The Future of Rodent Control Is Targeted and Sustainable

The Vitamin D3 environmental rodenticide market is undergoing a significant transformation. While traditional anticoagulants still hold volume share, the industry is increasingly investing in safer, targeted alternatives, advanced formulation technologies, and integrated pest management systems.

📈 Key Trends Shaping the Market:

• Rapid regulatory phase-out of second-generation anticoagulants in North America and Europe

• Increasing adoption of Vitamin D3 in organic farming and sensitive environments

• Digitalization of rodent monitoring and bait station management

• Strategic alliances between chemical manufacturers and pest control service providers

Read Full Report: Vitamin D3 Environmental Rodenticide Market – View in Detailed Research Report

The companies listed above are not only controlling rodent populations—they’re pioneering the sustainable evolution of global pest management.