The United States Alternative Sweeteners Market was valued at USD 3.24 Billion in 2024 and is projected to reach USD 5.67 Billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period (2024–2032). This growth is being driven by rising health consciousness, increasing prevalence of diabetes and obesity, and strong demand for sugar-reduced food and beverage products across consumer segments.

As the food and beverage industry undergoes a significant transformation toward healthier formulations, the focus intensifies on the key ingredient suppliers driving innovation in sweetness and taste. In this blog, we profile the Top 10 Companies in the United States Alternative Sweeteners Market—a diverse mix of agricultural giants, ingredient specialists, and natural sweetener pioneers shaping the future of low-calorie consumption.

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🔟 1. Cargill, Incorporated

Headquarters: Wayzata, Minnesota, USA
Key Offering: EverSweet™ (stevia), Truvia®, Zerose® erythritol, ViaTech® stevia solutions

Cargill is a global leader in food ingredients and a dominant force in the U.S. alternative sweeteners market. The company offers a wide portfolio, including high-intensity sweeteners like stevia and bulk sweeteners like erythritol. Its ViaTech® program provides customized stevia blends to help manufacturers achieve optimal sugar reduction without compromising taste.

Innovation Initiatives:

• Investment in fermentation-derived stevia (EverSweet™) for improved taste profile

• Expansion of erythritol production capacity to meet demand for sugar-free products

• Commitment to sustainable and transparent supply chains for natural sweeteners

Download FREE Sample Report:
United States Alternative Sweeteners Market – View in Detailed Research Report

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9️⃣ 2. Archer-Daniels-Midland Company (ADM)

Headquarters: Chicago, Illinois, USA
Key Offering: SweetRight® stevia, Fibersol® soluble fiber, allulose, specialty sweetener blends

ADM is a key global ingredients provider with a strong presence in alternative sweeteners. The company leverages its extensive processing capabilities to produce a range of solutions, from natural stevia extracts to novel sweeteners like allulose. ADM’s expertise in sweetener blending allows it to create solutions that mask aftertastes and improve mouthfeel.

Innovation Initiatives:

• Development of next-generation sweetener systems for reduced-sugar applications

• Strategic acquisitions to enhance flavor modulation and health & wellness portfolio

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8️⃣ 3. Ingredion Incorporated

Headquarters: Westchester, Illinois, USA
Key Offering: PureCircle® stevia, ENLITEN® Reb M, NOVASOURCE® allulose

Following its acquisition of PureCircle, Ingredion has become a major player in the high-purity stevia market. The company specializes in providing clean-label sweetener solutions, with a focus on premium steviol glycosides like Reb M, which are known for their superior taste profile compared to earlier stevia extracts.

Innovation Initiatives:

• Expansion of high-purity stevia production capabilities

• Development of integrated sweetener and texture systems for comprehensive sugar reduction

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7️⃣ 4. Tate & Lyle PLC

Headquarters: London, United Kingdom (Significant U.S. operations)
Key Offering: Splenda® sucralose, DOLCIA PRIMA® allulose, STA-LITE® polydextrose

Tate & Lyle is a leading global provider of specialty food ingredients, with a strong foothold in the U.S. market through its sucralose brand Splenda® and its pioneering work with allulose. The company’s product portfolio addresses both calorie reduction and dietary fiber enrichment, offering integrated solutions for health-conscious product formulations.

Innovation Initiatives:

• Commercial-scale production of allulose, a rare sugar with zero calories

• Focus on science-backed ingredient solutions for metabolic health

Download FREE Sample Report:
United States Alternative Sweeteners Market – View in Detailed Research Report

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6️⃣ 5. Ajinomoto Co., Inc.

Headquarters: Tokyo, Japan (Significant U.S. presence)
Key Offering: Aspartame, Advantame®, amino acid-based flavor enhancers

Ajinomoto is a world leader in amino acids and a major supplier of high-intensity sweeteners, particularly aspartame. Despite shifting consumer preferences toward natural alternatives, aspartame remains a cost-effective option for many applications, and Ajinomoto maintains a strong market position through consistent quality and supply reliability.

Innovation Initiatives:

• Development of next-generation high-intensity sweeteners like Advantame®

• Research into taste modulation to improve the profile of sugar-reduced products

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5️⃣ 6. Whole Earth Brands

Headquarters: Chicago, Illinois, USA
Key Offering: Whole Earth® sweeteners (monk fruit, stevia, erythritol blends), Wholesome® organic sugars and alternatives

Whole Earth Brands focuses on providing natural sweetener options directly to consumers and food manufacturers. The company’s portfolio includes popular retail brands that combine sweeteners like monk fruit, stevia, and erythritol to create plant-based, zero-calorie alternatives to sugar.

Innovation Initiatives:

• Development of proprietary blends for specific applications (beverages, baking)

• Expansion of product lines to cater to keto, diabetic, and low-glycemic diets

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4️⃣ 7. Pyure Brands LLC

Headquarters: Naples, Florida, USA
Key Offering: Organic stevia extracts, stevia blends, alliance™ (organic stevia and monk fruit blend)

Pyure Brands is a leading organic and non-GMO stevia supplier in North America. The company specializes in high-purity stevia extracts and synergistic blends, often combining stevia with other natural sweeteners to improve the overall taste profile and functionality in various food and beverage applications.

Innovation Initiatives:

• Focus on USDA Organic and non-GMO Project Verified product lines

• Development of heat-stable stevia formulations for baked goods

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3️⃣ 8. GLG Life Tech Corporation

Headquarters: Vancouver, Canada (Major U.S. market focus)
Key Offering: High-purity stevia extracts, private label stevia products

GLG Life Tech is a vertically integrated producer of high-purity stevia extracts. The company controls its supply chain from stevia leaf cultivation to extraction and refinement, allowing it to offer cost-effective stevia solutions. It serves both the branded consumer goods market and provides ingredients for private label products.

Innovation Initiatives:

• Optimization of extraction technologies to improve yield and purity

• Development of specialized stevia grades for different application needs

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2️⃣ 9. Heartland Food Products Group

Headquarters: Carmel, Indiana, USA
Key Offering: Splenda® branded consumer products (sucralose-based)

Heartland Food Products Group is the owner of the Splenda® brand in the consumer market. While Tate & Lyle manufactures the sucralose ingredient, Heartland markets a wide range of Splenda® sweetener products to retail consumers, including granulated sucralose, stevia blends, and allulose-based products, making it a household name in sugar alternatives.

Innovation Initiatives:

• Portfolio diversification beyond sucralose to include natural sweeteners

• Marketing initiatives to educate consumers on different sugar replacement options

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1️⃣ 10. NOW Foods

Headquarters: Bloomingdale, Illinois, USA
Key Offering: Natural sweeteners (stevia, monk fruit, erythritol), organic options

NOW Foods is a leading manufacturer in the natural products industry, offering a wide array of alternative sweeteners primarily targeting health-conscious consumers and the supplement sector. The company is known for its commitment to quality and affordability, providing pure stevia extracts, monk fruit powders, and sugar alcohol sweeteners like erythritol.

Innovation Initiatives:

• Expansion of organic and non-GMO sweetener offerings

• Development of convenient delivery formats (liquid stevia, packets)

Get Full Report Here:
United States Alternative Sweeteners Market – View in Detailed Research Report

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🍃 Outlook: The Future of Sweeteners Is Natural and Sophisticated

The U.S. alternative sweeteners market is undergoing a profound transformation. While artificial sweeteners still hold significant volume, consumer demand is decisively shifting toward plant-based and natural options. The industry is responding with significant investments in research, production scaling, and innovative blending technologies to deliver better-tasting, healthier solutions.

📈 Key Trends Shaping the Market:

• Rapid growth in stevia and monk fruit adoption, outpacing artificial sweeteners

• Regulatory support and FDA approvals for novel sweeteners like allulose

• Advanced blending technologies to overcome taste and functionality challenges

• Food manufacturer and ingredient company collaborations for sugar reduction targets

Get Full Report Here:
United States Alternative Sweeteners Market – View in Detailed Research Report

The companies listed above are not only supplying ingredients—they’re driving the health and wellness transformation of the American diet.