The Global Organic Laundry Detergents Market was valued at USD 666 Million in 2024 and is projected to reach USD 1,080 Million by 2032, growing at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period (2025–2032). This growth is being driven by increasing consumer awareness of chemical-free living, stringent regulations on synthetic ingredients, and the accelerating adoption of plant-based and enzyme-powered formulations across household and commercial sectors.

As the home care industry pivots toward sustainable operations and healthier living, the spotlight is on the key manufacturers who are driving ingredient transparency, packaging innovation, and eco-friendly cleaning efficacy. In this blog, we profile the Top 10 Companies in the Organic Laundry Detergents Industry—a mix of pioneering green brands, biochemical innovators, and consumer goods giants shaping the future of sustainable laundry.

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🔟 1. Ecover

Headquarters: Malle, Belgium
Key Offering: Plant-Based Liquid Detergents, Washing Powder, Fabric Softeners

Ecover is a global leader in ecological cleaning products and a pioneer in the organic laundry detergent market. The company leverages plant-based and mineral ingredients to create highly effective, biodegradable formulas. Ecover’s products are renowned for their certified bio-based content and innovative, recyclable packaging, including bottles made from recycled ocean plastic.

Sustainability Initiatives:

• World’s first factory to achieve Cradle to Cradle Certified™ Gold status

• Zero-waste production and closed-loop water systems

• Commitment to 100% renewable energy and transparent ingredient labeling

Download FREE Sample Report: Organic Laundry Detergents Market – View in Detailed Research Report

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9️⃣ 2. Seventh Generation

Headquarters: Burlington, Vermont, USA
Key Offering: Liquid Laundry Detergent, Powder Detergent, Ultra-Concentrates

A subsidiary of Unilever, Seventh Generation is a powerhouse in the North American market, known for its robust advocacy for ingredient transparency and environmental health. The company’s laundry products are USDA Certified Biobased and free from dyes, synthetic fragrances, and optical brighteners, catering to families with sensitive skin.

Sustainability Initiatives:

• Carbon-neutral operations and 100% recycled plastic bottles

• Advocacy for chemical safety reform through the EPA

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8️⃣ 3. Novozymes

Headquarters: Bagsværd, Denmark
Key Offering: Bio-enzymes for detergents (Proteases, Amylases, Lipases)

Novozymes is a critical behind-the-scenes leader, supplying the advanced enzymatic technologies that power many leading organic detergent brands. Their specialty enzymes allow for effective cold-water cleaning, stain removal, and fiber care at lower environmental impact, reducing the need for harsh chemicals and high-temperature washes.

Sustainability Initiatives:

• Enables 100 million tons of CO2 savings annually through bio-innovations

• Partnerships with major brands to develop next-generation biodegradable formulas

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7️⃣ 4. P&G (Procter & Gamble)

Headquarters: Cincinnati, Ohio, USA
Key Offering: Tide Purclean, Gain Botanicals, EC30 Laundry Sheets

P&G leverages its massive R&D capabilities and distribution network to bring organic options to the mass market. Its Tide Purclean line is the first USDA Certified 95% bio-based detergent from a major brand, proving that plant-powered cleaning can meet the performance expectations of mainstream consumers.

Sustainability Initiatives:

• Ambition for 100% recyclable or reusable packaging by 2030

• Investment in concentrated formulas to reduce plastic and water use

Download FREE Sample Report: Organic Laundry Detergents Market – View in Detailed Research Report

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6️⃣ 5. Dropps

Headquarters: Philadelphia, Pennsylvania, USA
Key Offering: Laundry Detergent Pods, Oxiboost Stain Fighters, Fabric Softener Pods

Dropps has revolutionized the market with its direct-to-consumer model of compact, pre-measured detergent pods. By eliminating water from the formula and using 100% recyclable cardboard packaging, Dropps addresses two major environmental pain points: plastic waste and shipping emissions, making organic laundry care more efficient.

Sustainability Initiatives:

• Plastic-free packaging and carbon-neutral shipping

• Waterless, concentrated formulas that reduce the product’s overall footprint

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5️⃣ 6. Biokleen

Headquarters: Vancouver, Washington, USA
Key Offering: Liquid Concentrates, Powder Detergents, Natural Oxygen Bleach

Family-owned Biokleen has been a trusted name in natural cleaning for over 30 years. Their laundry products are powered by plant-based surfactants, essential oils, and proprietary enzyme cultures. Biokleen is particularly noted for its concentrated formulas, which offer more washes per bottle and reduce packaging waste.

Sustainability Initiatives:

• Third-party certifications including Safer Choice and Leaping Bunny (cruelty-free)

• Phosphate-free, chlorine-free, and dye-free formulations

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4️⃣ 7. Sonett

Headquarters: Deggenhausen, Germany
Key Offering: Ecological Laundry Liquids, Washing Powder, Bleach Alternatives

Sonett combines decades of expertise in biodynamic agriculture with ecological detergent production. The company adheres to the strictest organic standards, using exclusively plant-based, readily biodegradable surfactants and fragrances from certified organic essential oils. Sonett products are a benchmark for purity and environmental compatibility in Europe.

Sustainability Initiatives:

• Full ingredient traceability from controlled organic cultivation

• Greywater and sewage treatment plant compatible formulations

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3️⃣ 8. SODASAN

Headquarters: Friesoythe, Germany
Key Offering: Soft Soap Based Detergents, Sensitivity Line, Hygiene Washes

SODASAN is a leading European brand specializing in certified-organic and vegan cleaning products. Their laundry range is built on a foundation of soft soap derived from organic oils, making it exceptionally gentle for sensitive skin and the environment. SODASAN holds numerous ecological certifications, reinforcing its commitment to sustainability.

Sustainability Initiatives:

• Climate-neutral production and fair trade sourcing of raw materials

• Extensive refill station network across European retailers

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2️⃣ 9. Ecos

Headquarters: Cypress, California, USA
Key Offering: Hypoallergenic Liquid Laundry Detergent, Stain Remover, Magnolia & Lily Scent

Founded by a family of immigrants, Ecos has grown into a major manufacturer of plant-derived cleaning products. Their laundry detergents are known for being pH-balanced, vegan, and Leaping Bunny certified. Ecos operates one of the world’s first LEED Platinum-certified manufacturing facilities, underscoring its dedication to green manufacturing.

Sustainability Initiatives:

• LEED Platinum Zero-Water manufacturing facility

• Carbon-negative operations and 100% renewable energy use

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1️⃣ 10. Puracy

Headquarters: Austin, Texas, USA
Key Offering: Natural Liquid Laundry Detergent, Stain Remover, Fabric Softener

Puracy was born from a medical doctor’s quest to create safe, effective products for his children with eczema. The company uses plant-based enzymes and coconuts to create powerfully clean, hypoallergenic formulas. Puracy’s focus on clinical efficacy and natural ingredients has earned it a loyal customer base and numerous industry awards.

Sustainability Initiatives:

• Concentrated formulas that reduce plastic and water waste

• Cruelty-free, vegan, and dermatologist-tested products

Get Full Report Here: Organic Laundry Detergents Market – View in Detailed Research Report

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🌱 Outlook: The Future of Laundry Care Is Plant-Based and Circular

The organic laundry detergent market is undergoing a fundamental transformation. While conventional detergents still dominate in volume, the industry is investing heavily in biodegradable ingredients, water-saving concentrates, and circular packaging solutions.

📈 Key Trends Shaping the Market:

• Rapid expansion of refill stations and packaging-free shopping models

• Regulatory push for phosphate bans and stricter chemical transparency

• Digitalization of supply chains for ingredient traceability

• Brand-retailer alliances to make sustainable products more accessible

Get Full Report Here: Organic Laundry Detergents Market – View in Detailed Research Report

The companies listed above are not only cleaning clothes—they’re spearheading the sustainable transition of home care.