The Global Recyclable Toothpaste Tube Market was valued at USD 265.8 Million in 2024 and is projected to reach USD 452.3 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 9.3% during the forecast period (2024–2030). This robust growth is primarily driven by escalating consumer demand for sustainable packaging, stringent global regulations phasing out single-use plastics, and significant corporate sustainability commitments from leading oral care brands.

As the global packaging industry pivots decisively toward a circular economy, the focus intensifies on the material innovators and packaging manufacturers developing viable, high-barrier recyclable alternatives to traditional multi-laminate tubes. In this blog, we profile the Top 10 Companies in the Recyclable Toothpaste Tube Industry—a dynamic mix of packaging giants, consumer goods leaders, and material science pioneers who are redefining the future of oral care packaging.

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🔟 1. EPL Global (Formerly Essel Propack)

Headquarters: Mumbai, India
Key Offering: GreenLam™ Recyclable Laminated Tubes

EPL Global is one of the world’s largest specialty packaging manufacturers, serving the oral care and cosmetics industries. The company has made significant strides in developing and commercializing mono-material Polyethylene (PE) tubes that are fully compatible with existing recycling streams.

Sustainability Initiatives:

• Pioneered GreenLam™, a high-barrier recyclable laminate technology

• Committed to making 100% of its packaging recyclable by 2025

• Strategic partnerships with major brands like Colgate and GSK for recyclable tube rollouts

Download FREE Sample Report: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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9️⃣ 2. Albéa Group

Headquarters: Gennevilliers, France
Key Offering: Greenleaf™ Tube, Fibre-based Tube

Albéa is a global leader in beauty, oral care, and skincare packaging, with a strong focus on sustainable solutions. Their Greenleaf™ tube is a landmark innovation—a mono-material HDPE tube designed for easy recycling, while their fibre-based tube offers a biodegradable alternative.

Sustainability Initiatives:

• Greenleaf™ technology certified recyclable by leading bodies like RecyClass

• Goal to offer 100% recyclable, refillable, reusable, or compostable solutions by 2025

• Collaboration with TerraCycle for hard-to-recycle packaging solutions

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8️⃣ 3. Procter & Gamble Co.

Headquarters: Cincinnati, Ohio, USA
Key Offering: Recyclable HDPE Tubes for Oral-B, Crest

Procter & Gamble is not just a consumer goods giant but also a key innovator in packaging sustainability. The company has invested heavily in developing and scaling recyclable HDPE toothpaste tubes for its Crest brand, leveraging its massive R&D capabilities.

Sustainability Initiatives:

• Achieved 100% recyclable tube packaging for its entire oral care portfolio in North America and Europe

• Partnering with recycling infrastructure organizations to improve tube recycling rates

• Ambition for 100% recyclable or reusable packaging by 2030

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7️⃣ 4. Colgate-Palmolive Company

Headquarters: New York, New York, USA
Key Offering: First Recyclable Toothpaste Tube, Smile for Good Tubes

Colgate-Palmolive made headlines by launching the world’s first recyclable toothpaste tube in 2019. The company has since transitioned a significant portion of its global portfolio to the new design, which uses a mono-material HDPE structure compatible with standard recycling processes.

Sustainability Initiatives:

• Open-sourced the recyclable tube technology to accelerate industry-wide adoption

• Target to achieve 100% recyclable, reusable, or compostable packaging by 2025

• Extensive consumer education campaigns on how to recycle the new tubes

Download FREE Sample Report: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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6️⃣ 5. NICE Group (Lion & Globe Company)

Headquarters: Hong Kong, China
Key Offering: Full-PE Recyclable Tubes, Bio-based Materials

The NICE Group is a major packaging supplier in the Asia-Pacific region, specializing in tubes and flexible packaging. The company has developed advanced full-PE recyclable tubes that maintain the necessary barrier properties for toothpaste while ensuring recyclability.

Sustainability Initiatives:

• Investment in advanced extrusion and lamination technologies for mono-material tubes

• Developing bio-based and biodegradable polymer alternatives

• Expanding production capacity for recyclable tubes to meet growing Asian market demand

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5️⃣ 6. Dow Inc.

Headquarters: Midland, Michigan, USA
Key Offering: SPECFLEX™ C, APPROACH™ LC Polymers for Recyclable Tubes

As a leading materials science company, Dow provides the critical polyurethane adhesives and polymers that enable the production of high-performance recyclable tubes. Their technologies allow tube manufacturers to create all-PE structures without compromising on functionality.

Sustainability Initiatives:

• Development of SPECFLEX™ C and APPROACH™ LC, enabling recyclable tube lamination

• Partnerships with tube converters and brands to design for recyclability from the outset

• Commitment to enabling 1 million metric tons of plastic to be collected, reused, or recycled by 2030

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4️⃣ 7. Unilever PLC

Headquarters: London, United Kingdom
Key Offering: Recyclable Tubes for Signal, Pepsodent Brands

Unilever has integrated recyclable tube technology across its global oral care portfolio, including its Signal and Pepsodent brands. The company is actively working to reduce plastic usage and increase recyclability as part of its broader Clean Future strategy.

Sustainability Initiatives:

• Target to halve the use of virgin plastic in packaging by 2025

• Ensuring 100% of plastic packaging is designed to be reusable, recyclable, or compostable

• Pioneering paper-based toothpaste tubes as an alternative to plastic

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3️⃣ 8. ThreeBamboo

Headquarters: Shenzhen, China
Key Offering: Bamboo Charcoal Toothpaste in Recyclable Tubes

ThreeBamboo is an innovative brand focusing on natural oral care products, including bamboo charcoal toothpaste. The company packages its products in recyclable HDPE tubes, aligning with its eco-conscious brand identity and catering to the growing market for sustainable personal care.

Sustainability Initiatives:

• Use of fully recyclable tubes for all product lines

• Focus on natural and organic toothpaste formulations

• Building a supply chain that prioritizes environmental responsibility

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2️⃣ 9. Tom’s of Maine

Headquarters: Kennebunk, Maine, USA
Key Offering: Natural Toothpaste in Recyclable Tubes

Tom’s of Maine, a subsidiary of Colgate-Palmolive, has long been a pioneer in natural personal care. The brand has transitioned its entire toothpaste line to recyclable tubes, reinforcing its commitment to environmental stewardship and natural ingredients.

Sustainability Initiatives:

• Early adopter of recyclable tube technology within the natural products segment

• Commitment to transparency in ingredient sourcing and packaging

• Donating 10% of profits to environmental and human needs causes

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1️⃣ 10. GSK Consumer Healthcare (now part of Haleon)

Headquarters: Brentford, United Kingdom
Key Offering: Sensodyne, Aquafresh in Recyclable Tubes

GSK’s consumer healthcare division, now part of Haleon, is a major player in the sensitive toothpaste market with its Sensodyne brand. The company has committed to transitioning its packaging to recyclable materials, including tubes, as part of its sustainability agenda.

Sustainability Initiatives:

• Rolling out recyclable tubes for Sensodyne and Aquafresh brands globally

• Target to have 100% recyclable packaging by 2025

• Reducing the carbon footprint of its packaging portfolio

Get Full Report Here: Recyclable Toothpaste Tube Market – View in Detailed Research Report

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🌍 Outlook: The Future of Toothpaste Packaging Is Circular and Responsible

The recyclable toothpaste tube market is experiencing a fundamental transformation. While traditional multi-laminate tubes still dominate the global market, the industry is rapidly adopting mono-material alternatives, paper-based solutions, and advanced recycling technologies to meet sustainability targets and consumer expectations.

📈 Key Trends Shaping the Market:

• Accelerated regulatory phase-outs of non-recyclable packaging in the EU, Canada, and US states

• Growing consumer preference for brands with strong environmental, social, and governance (ESG) credentials

• Technological advancements in mono-material HDPE and PP tubes with enhanced barrier properties

• Emergence of paper-based and biodegradable tube alternatives

Get Full Report Here: Recyclable Toothpaste Tube Market – View in Detailed Research Report

The companies listed above are not only providing essential oral care products—they’re leading the packaging revolution that is critical for a sustainable future.