The Global Automotive Wrapping Film Market was valued at USD 6.12 Billion in 2023 and is projected to reach USD 11.85 Billion by 2028, growing at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period (2023–2028). This robust growth is driven by increasing consumer demand for vehicle personalization, cost-effective alternatives to paint jobs, and the rapid expansion of the commercial fleet advertising sector.

As the automotive aftermarket industry embraces aesthetics and digital printing technologies, the focus shifts to the key material suppliers that are driving innovation in durability, design, and application ease. In this blog, we profile the Top 10 Companies in the Automotive Wrapping Film Industry—a group of global giants and specialty manufacturers defining the future of vehicle customization.

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2023-2028 Global and Regional Automotive Wrapping Film Industry Status and Prospects Professional Market – View in Detailed Research Report

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🔟 1. 3M Company

Headquarters: Maplewood, Minnesota, USA
Key Offering: 3M™ Scotchprint™ and 3M™ Controltac™ Series, Cast and Calendered Films

3M is a dominant global leader in the automotive wrapping film market, renowned for its high-performance vinyl films for vehicle graphics, color change, and paint protection. The company’s products are used for both fleet branding and individual vehicle customization.

Market Leadership Initiatives:

• Pioneering air-release and repositionable adhesive technologies

• Extensive R&D investments in durable, UV-resistant films

• Strong global distribution network and certified installer programs

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9️⃣ 2. Avery Dennison Corporation

Headquarters: Mentor, Ohio, USA (North American HQ)
Key Offering: Avery Dennison Supreme Wrapping Film, MPI 1105 Easy Apply RS

Avery Dennison is a key player offering a comprehensive portfolio of cast and calendered films for automotive wraps. Its films are known for high conformability, durability, and a wide range of color and finish options.

Market Leadership Initiatives:

• Focus on sustainable products, including recycled PVC-free films

• Development of easy-application films to reduce installation time and labor costs

• Global supply chain strength supporting consistent product availability

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8️⃣ 3. Orafol Group

Headquarters: Oranienburg, Germany
Key Offering: Oracal® and Orajet® series, including specialty films for color change and graphics

Orafol is a major European manufacturer with a significant global footprint in the wrapping film industry. The company provides a diverse range of films tailored for different applications, from short-term promotional wraps to long-term color changes.

Market Leadership Initiatives:

• Strong emphasis on product innovation for the European and Asian markets

• Extensive color palette and textured finish offerings

• Investment in training and certification for wrap installers worldwide

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7️⃣ 4. Arlon Graphics

Headquarters: Santa Ana, California, USA
Key Offering: Arlon SLX Cast Wrap Film, DPF 6000XRP Cast Film

Arlon Graphics specializes in high-performance cast vinyl films designed for complex vehicle contours. The company is recognized for its advanced air-release technology and long-term durability, making it a preferred choice for professional installers.

Market Leadership Initiatives:

• Innovation in adhesive systems for high-temperature climates

• Focus on providing solutions for challenging applications like full vehicle wraps

• Commitment to product quality and consistency

Download FREE Sample Report:
2023-2028 Global and Regional Automotive Wrapping Film Industry Status and Prospects Professional Market – View in Detailed Research Report

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6️⃣ 5. Hexis S.A.S.

Headquarters: Montpellier, France
Key Offering: HX20000 and HX30000 Cast Vinyl Series

Hexis is a prominent French manufacturer known for its high-quality cast vinyl films for automotive wrapping. The company’s products are praised for their excellent conformability and extensive range of finishes, including matte, gloss, satin, and metallic.

Market Leadership Initiatives:

• Development of patented “Dynamic” adhesive technology

• Strong regional presence in Europe with expanding global distribution

• Focus on creating films that are easy to install and remove

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5️⃣ 6. Ritrama S.p.A. (Part of Fedrigoni Group)

Headquarters: Milan, Italy
Key Offering: Ritrama CAST RS series for vehicle wrapping

Ritrama, now part of the Fedrigoni Group, is a leading Italian producer of self-adhesive materials. It offers a competitive range of cast films known for their performance and reliability in the automotive aftermarket.

Market Leadership Initiatives:

• Leveraging Fedrigoni Group’s resources for global market expansion

• Product development focused on the premium segment of the market

• Strong supply chain integration ensuring consistent quality

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4️⃣ 7. KAY Premium Marking Films (KPMF)

Headquarters: Telford, United Kingdom
Key Offering: KPMF Matt and Satin Color Collection, Specialty Finishes

KPMF has carved a significant niche in the market with its highly popular matte and satin finish films. The brand is especially recognized for its unique color options and textures that appeal to the custom car and enthusiast markets.

Market Leadership Initiatives:

• Specialization in trendy and distinctive matte finishes

• Strong brand identity and loyalty within the car modification community

• Strategic focus on product aesthetics and visual appeal

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3️⃣ 8. VVIVID Vinyl

Headquarters: Miami, Florida, USA
Key Offering: VVIVID XPO Color Change Film, VVIVID Ultra High Gloss

VVIVID Vinyl is a rapidly growing North American brand known for offering high-quality films at competitive price points. It has gained substantial market share by catering to both professional installers and the DIY market.

Market Leadership Initiatives:

• Aggressive marketing and presence in online retail channels

• Expansion of product lines to include paint protection film (PPF)

• Focus on innovation in air-release technology for bubble-free application

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2️⃣ 9. Guangzhou Carbins Film Co., Ltd.

Headquarters: Guangzhou, China
Key Offering: Carbins Cast Vinyl Wrap Film Series

Guangzhou Carbins is a leading Chinese manufacturer playing a crucial role in the Asia-Pacific automotive wrap film market. The company supplies a wide range of cost-effective calendered and cast films for domestic and international markets.

Market Leadership Initiatives:

• Strong manufacturing capabilities enabling competitive pricing

• Focus on expanding export markets in Southeast Asia and the Middle East

• Investment in improving the quality and durability of calendered films

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1️⃣ 10. JMR Graphics

Headquarters: Fort Worth, Texas, USA
Key Offering: JMR Premium Cast Vinyl Wrap Film

JMR Graphics is a significant supplier in the North American market, known for its reliable cast vinyl films used in vehicle wrapping and commercial graphics. The company emphasizes product performance and customer support.

Market Leadership Initiatives:

• Focus on building strong relationships with distributors and installers

• Commitment to providing consistent product quality and technical support

• Strategic positioning in the competitive North American market

Read Full Report:
2023-2028 Global and Regional Automotive Wrapping Film Industry Status and Prospects Professional Market – View in Detailed Research Report

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🌍 Outlook: The Future of Automotive Wrapping Film is Dynamic and Digitized

The automotive wrapping film market is undergoing a significant transformation. While color change remains the dominant application, the industry is rapidly advancing with new materials, digital printing integration, and sustainable solutions.

📈 Key Trends Shaping the Market:

• Rising demand for Paint Protection Films (PPF) with self-healing properties

• Growth of digital printing for customized and complex vehicle graphics

• Development of eco-friendly and PVC-free wrapping films

• Expansion of the DIY wrap kit segment fueled by online tutorials and retail

Read Full Report:
2023-2028 Global and Regional Automotive Wrapping Film Industry Status and Prospects Professional Market – View in Detailed Research Report

The companies listed above are not just supplying materials—they are empowering a global movement of vehicle personalization and brand expression on the road.