The Global Agricultural Liquid Wetting Agent Market was valued at USD 1.52 Billion in 2024 and is projected to reach USD 2.14 Billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.8% during the forecast period (2024–2030). This robust growth is primarily driven by the increasing need for enhanced water use efficiency in agriculture, the rising adoption of precision farming techniques, and the widespread acceptance of biobased and sustainable surfactant solutions to combat soil water repellency.

As the agricultural sector confronts challenges like water scarcity and unpredictable climate patterns, the role of liquid wetting agents in optimizing soil moisture and nutrient uptake has become paramount. These agents are critical for improving irrigation effectiveness, ensuring uniform chemical application, and boosting crop yields. In this blog, we profile the Top 10 Companies in the Agricultural Liquid Wetting Agent Industry—a blend of global chemical giants, specialized agrochemical firms, and innovators pioneering the next generation of soil amendment technologies.

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🔟 1. BASF SE

Headquarters: Ludwigshafen, Germany
Key Offering: Adjuvants, Surfactants, and Specialty Wetting Agents

BASF is a world-leading chemical company with a formidable agricultural solutions division. Their portfolio includes a range of high-performance wetting agents and adjuvants designed to improve the efficacy of crop protection products and water infiltration in various soil types.

Sustainability Initiatives:

• Development of biodegradable surfactant formulas

• Commitment to reducing the environmental footprint of agricultural inputs

• Investment in R&D for water-saving agricultural technologies

Download FREE Sample Report: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

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9️⃣ 2. Croda International Plc

Headquarters: Snaith, United Kingdom
Key Offering: Bio-based Surfactants, Adjuvants, and Wetting Agents

Croda is renowned for its focus on sustainable, plant-derived ingredients. Their Agrochemicals business provides innovative wetting agents that enhance spray droplet retention and spread, leading to better absorption of agrochemicals and improved water penetration in hydrophobic soils.

Sustainability Initiatives:

• Leader in bio-based and renewable raw materials

• Target of achieving 75% of sales from sustainable sources by 2030

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8️⃣ 3. Dow Inc.

Headquarters: Midland, Michigan, USA
Key Offering: DOWFAST™ and other specialty surfactants

Dow’s extensive material science expertise is applied to create advanced wetting agents for agriculture. Their products help overcome the challenges of hard-to-wet soils and improve the performance of pesticides and fertilizers.

Sustainability Initiatives:

• Focus on creating products that support sustainable crop production

• Commitment to a circular economy through sustainable product design

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7️⃣ 4. Nouryon

Headquarters: Amsterdam, Netherlands
Key Offering: Ethylene Oxide derivatives, Agrilan® surfactants

Nouryon is a leading global specialty chemicals company with a strong portfolio for the agricultural market. Their Agrilan® range includes high-performance wetting agents and dispersants that optimize the delivery of active ingredients.

Sustainability Initiatives:

• Development of eco-friendly adjuvant solutions

• Active in creating products that minimize environmental impact

Download FREE Sample Report: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

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6️⃣ 5. Syngenta Group

Headquarters: Basel, Switzerland
Key Offering: Integrated crop solutions including adjuvants and wetting agents

As one of the world’s largest agrichemical companies, Syngenta offers a comprehensive range of products, including wetting agents that are part of their integrated pest and crop management systems. Their solutions are designed to maximize the effectiveness of their core seed and crop protection products.

Sustainability Initiatives:

• Commitment to investing USD 2 billion in sustainable agriculture innovation by 2025

• Focus on technologies that help farmers adapt to climate change

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5️⃣ 6. Corteva Agriscience

Headquarters: Indianapolis, Indiana, USA
Key Offering: Adjuvants, surfactants, and integrated crop protection systems

Spun off from DowDuPont, Corteva is a pure-play agriculture company that develops a wide array of solutions for farmers. Their wetting agents are engineered to work seamlessly with their herbicides and insecticides, ensuring optimal coverage and efficacy.

Sustainability Initiatives:

• 14 sustainability goals for 2030, including enhancing soil health

• Promotion of precision agriculture to optimize input use

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4️⃣ 7. ICL Group

Headquarters: Tel Aviv, Israel
Key Offering: Specialty fertilizers with integrated wetting agents, soil amendments

ICL Group is a global specialty minerals and chemicals company. Their innovative approach often combines fertilization with soil conditioning, including the use of wetting agents to improve water and nutrient availability in arid and semi-arid regions.

Sustainability Initiatives:

• Focus on solutions for sustainable agriculture in water-stressed environments

• Development of controlled-release fertilizers that work synergistically with wetting agents

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3️⃣ 8. Arkema Group

Headquarters: Colombes, France
Key Offering: Coatex® and other acrylic polymer-based dispersants and wetting agents

Arkema’s Coatex division offers advanced rheology modifiers and additives that include high-performance wetting agents for agricultural formulations. These products help improve the stability and application properties of liquid agrochemicals.

Sustainability Initiatives:

• Strong commitment to bio-based offerings

• Investment in R&D for sustainable and efficient agrochemical formulations

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2️⃣ 9. DKSH

Headquarters: Zurich, Switzerland
Key Offering: Market expansion services, distribution of specialty chemicals including wetting agents

DKSH is a leading market expansion services provider with a strong focus on the Life Sciences industry. They partner with wetting agent manufacturers to distribute and market these products across Asia and other emerging markets, providing crucial technical support.

Sustainability Initiatives:

• Facilitating the adoption of sustainable agricultural practices in growth markets

• Focus on responsible sourcing and distribution

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1️⃣ 10. Wilbur-Ellis Company

Headquarters: San Francisco, California, USA
Key Offering: Branded adjuvants (e.g., CUSTOM CHEX®, FATE®), wetting agents, and feed ingredients

Wilbur-Ellis is a recognised leader in the marketing and distribution of agricultural products, animal feed, and specialty chemicals. They have a strong portfolio of their own branded wetting agents and adjuvants, developed through deep agronomic expertise.

Sustainability Initiatives:

• Commitment to product stewardship and sustainable agriculture

• Investment in precision ag technology to optimize input application

Get Full Report Here: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

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🌍 Outlook: The Future of Agricultural Wetting Agents Is Smarter and More Sustainable

The agricultural liquid wetting agent market is undergoing a significant transformation. While conventional surfactants continue to hold a substantial market share, the industry is rapidly embracing bio-based, biodegradable formulations and integrating digital tools for precision application. The focus is shifting towards creating solutions that not only improve crop productivity but also promote long-term soil health and water conservation.

📈 Key Trends Shaping the Market:

• Accelerated development and adoption of environmentally friendly, plant-derived wetting agents

• Integration with precision agriculture technologies for site-specific application

• Growing demand in arid regions and for high-value crops like fruits and vegetables

• Increased R&D into multi-functional agents that combine wetting with soil conditioning or nutrient delivery

Get Full Report Here: Global Agricultural Liquid Wetting Agent Market – View in Detailed Research Report

The companies listed above are not only supplying crucial inputs for modern farming—they are at the forefront of developing the sustainable solutions needed to secure global food production in the face of mounting environmental challenges.