Global Bentonite Clay market size was valued at USD 1.36 billion in 2024. The market is projected to grow from USD 1.41 billion in 2025 to USD 1.87 billion by 2032, exhibiting a CAGR of 4.1% during the forecast period.

Bentonite clay is a highly absorbent aluminum phyllosilicate clay primarily composed of montmorillonite. This versatile material exhibits unique properties including swelling capacity, viscosity, and thixotropy, making it valuable across multiple industries. Bentonite exists in two primary forms: sodium bentonite (high swelling capacity) and calcium bentonite (better absorption properties).

The market growth is driven by increasing demand from foundry, construction, and oil & gas industries, where bentonite is used as a binding agent, sealant, and drilling mud additive. While the iron ore pelletizing segment remains dominant, emerging applications in cosmetics and pharmaceuticals are creating new growth avenues. Recent innovations in bleaching clay technology and sustainable mining practices are further supporting market expansion.

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Segmentation by Product Type

The Bentonite Clay market can be divided into four key product categories:

1. Sodium Bentonite

Sodium bentonite is characterized by its high swelling capacity when exposed to water, forming a gel-like substance that provides excellent sealing and binding properties. It is widely used in drilling fluids, sealants, and foundry applications due to its ability to absorb large amounts of water and expand significantly.

• Market Insight: Sodium bentonite serves as the primary demand driver in the market, particularly in oil and gas drilling where its viscosity control is essential. It accounts for a substantial portion of consumption in construction for soil stabilization, though increasing environmental regulations are pushing for more efficient usage to minimize waste.

• Trend: In regions like North America and Asia-Pacific, sodium bentonite is preferred for cost-effective solutions in large-scale projects, but there’s a gradual move toward high-purity variants to meet stringent quality standards in pharmaceuticals.

2. Calcium Bentonite

Calcium bentonite offers superior absorption and adsorption properties compared to sodium types, making it ideal for applications requiring purification and detoxification, such as in cosmetics and environmental remediation.

• Market Insight: Demand for calcium bentonite is growing in the personal care sector, where its gentle absorbent nature suits skincare products. It is also key in agriculture for soil amendment, helping to bind heavy metals and improve nutrient retention.

• Trend: With the rise in natural ingredient preferences, calcium bentonite is seeing increased adoption in Europe for eco-friendly formulations, especially in wine clarification and wastewater treatment.

3. Potassium Bentonite

Potassium bentonite is less common but valued for its stability in high-temperature environments and specific ionic exchange properties, often used in specialized industrial processes and certain agricultural amendments.

• Market Insight: This segment is niche but expanding in metallurgy and advanced ceramics, where its thermal resistance provides advantages over other clays. Growth is supported by research into modified versions for enhanced performance.

• Trend: Emerging applications in sustainable fertilizers are boosting its profile in Asia-Pacific, where potassium-rich soils benefit from its targeted nutrient delivery.

4. Others (Modified and Specialty Bentonite)

This category includes alkyl ammonium treated bentonite and other organoclays engineered for specific functionalities like organophilic properties in non-aqueous systems.

• Market Insight: Modified bentonites are the fastest-growing product segment, driven by innovations in nanocomposites and coatings. They are crucial in the paints and plastics industries for rheology control.

• Trend: Partnerships between chemical firms and clay producers are accelerating development of eco-modified variants, with strong demand from the automotive sector for lightweight composites.

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Segmentation by Application

Applications define the true value of bentonite clay. Each industry uses the material’s unique properties—swelling, absorption, binding—to solve critical challenges.

1. Foundry and Metal Casting

The foundry industry is the largest consumer of bentonite clay. It is indispensable in molding sands for binding aggregates and providing green strength during casting processes.

• Insight: Bentonite ensures defect-free castings in iron and steel production, with sodium types preferred for their high bond strength in wet sand systems.

• Trend: The global surge in automotive and machinery manufacturing, especially in China and India, is boosting demand. Adoption of recycled bentonite in green foundries aligns with sustainability goals.

2. Iron Ore Pelletizing

In pelletizing, bentonite acts as a binder to agglomerate fine iron particles into strong pellets suitable for blast furnaces.

• Insight: It improves pellet durability and reduces dust loss, critical for efficient steelmaking. This application consumes significant volumes in mining-heavy regions.

• Trend: With rising steel production in Asia-Pacific, there’s a push for low-bentonite pellets using alternative binders, but traditional use persists due to cost-effectiveness.

3. Civil Engineering and Construction

Bentonite is used in slurry walls, grouting, and soil stabilization to prevent water seepage and enhance structural integrity.

• Insight: Its swelling seals foundations and tunnels effectively, with geosynthetic clay liners gaining popularity for environmental barriers.

• Trend: Infrastructure booms in developing economies are driving volume, while advanced polymer-bentonite hybrids are emerging for high-performance sealing.

4. Oil and Gas Drilling

Bentonite forms the base for drilling muds, providing lubrication, cooling, and borehole stability during extraction.

• Insight: Sodium bentonite’s viscosity controls pressure and carries cuttings, essential in shale and offshore operations.

• Trend: Rebounding energy exploration post-pandemic, particularly in North America, sustains demand, with biodegradable additives enhancing environmental compliance.

5. Personal Care and Cosmetics

In cosmetics, bentonite detoxifies and absorbs oils in masks, cleansers, and deodorants, appealing to natural product trends.

• Insight: Calcium bentonite’s mild properties suit sensitive skin, forming a stable base in formulations.

• Trend: The clean beauty movement is accelerating growth, with nano-modified clays improving efficacy in anti-aging products.

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Segmentation by End-User

1. Metallurgy

Metallurgical firms, including steel producers and foundries, are the largest end-user group for bentonite clay.

• Insight: As global steel demand rises with industrialization, bentonite’s binding ensures high-quality outputs in pelletizing and casting.

• Trend: Asia-Pacific dominance in steelmaking makes it the key growth hub, with innovations in low-emission processes favoring bentonite.

2. Construction

Construction companies utilize bentonite for sealing and stabilization in large infrastructure projects.

• Insight: Urban development drives consistent use in diaphragm walls and waterproofing, reducing project risks.

• Trend: Sustainable building codes in Europe are promoting bentonite-based green materials for eco-projects.

3. Oil and Gas

Energy firms rely on bentonite for efficient drilling and well completion.

• Insight: Shale revolutions in the U.S. and Middle East create steady demand for high-performance muds.

• Trend: Shift to horizontal drilling increases volume needs, with recycled mud systems cutting costs.

4. Personal Care and Cosmetics

Beauty brands incorporate bentonite in natural formulations for absorption and purification.

• Insight: Consumer shift to organic products boosts this segment, especially in premium skincare lines.

• Trend: E-commerce growth exposes more markets, with multifunctional clays entering hair care.

5. Agriculture

Agricultural operations use bentonite as soil conditioner and feed additive for toxin binding.

• Insight: In arid areas, it enhances water retention, supporting crop yields amid climate challenges.

• Trend: Organic farming subsidies in the EU and Asia are expanding its role in sustainable agrotech.

The Bentonite Clay market is best understood through its segmentation landscape. By product type, the shift is toward modified and specialty clays, driven by demanding sectors like cosmetics and construction. By application, foundry and drilling dominate, but personal care is an emerging growth area. By end-user, metallurgy leads, but agriculture and oil & gas provide critical momentum through sustainability initiatives.

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MARKET INSIGHTS

Global Bentonite Clay market size was valued at USD 1.36 billion in 2024. The market is projected to grow from USD 1.41 billion in 2025 to USD 1.87 billion by 2032, exhibiting a CAGR of 4.1% during the forecast period.

BENTONITE CLAY MARKET DYNAMICS

MARKET DRIVERS

Growing Construction Industry Accelerates Bentonite Clay Demand

The global construction boom is creating unprecedented demand for bentonite clay, particularly in foundation engineering and tunneling applications. With urbanization rates exceeding 65% in developed nations and developing economies investing heavily in infrastructure, the construction sector consumed over 3.5 million metric tons of bentonite clay in 2024. This mineral’s unique swelling properties make it indispensable for slurry walls and soil stabilization, with the Asia-Pacific region accounting for 42% of total construction-related consumption. Major infrastructure projects like China’s Belt and Road Initiative continue to drive consistent demand, while recovery in European construction post-pandemic further strengthens market fundamentals.

Environmental Remediation Applications Gain Traction

Bentonite clay is emerging as a cost-effective solution for environmental containment and pollution control, with the global environmental remediation market projected to grow at 7.8% CAGR through 2032. Its exceptional absorption capacity enables effective treatment of industrial wastewater and landfill leachate, with single-layer geosynthetic clay liners containing bentonite preventing groundwater contamination at over 85% of modern waste disposal sites. Recent developments in organoclay technology have expanded applications to hydrocarbon spill remediation, with modified bentonite demonstrating 95% efficiency in oil absorption. Regulatory mandates for environmental protection across North America and Europe are accelerating adoption in this sector.

Cosmetic Industry Embraces Natural Ingredients

The personal care sector’s shift toward natural minerals is driving bentonite clay adoption in beauty and skincare formulations. Valued at $48 billion in 2024, the global natural cosmetics market increasingly utilizes bentonite for its detoxification and oil-absorption properties. Market leaders have launched over 120 new skincare products featuring bentonite clay in the past 18 months, primarily in facial masks and cleansers. The mineral’s antimicrobial characteristics also support its use in natural deodorants and therapeutic skincare, with consumer preference for clean-label products creating sustained growth opportunities across premium and mass-market segments.

MARKET RESTRAINTS

Volatile Raw Material Prices Impact Profit Margins

Bentonite clay producers face mounting pressure from fluctuating energy and transportation costs, which accounted for 35-40% of total production expenses in 2024. Diesel price volatility particularly affects mining operations in remote locations, while rising electricity costs impact processing facilities. These cost pressures have compressed gross margins by 3-5 percentage points across the industry since 2022. While some manufacturers have implemented price adjustment clauses, the market’s competitive nature limits full cost pass-through capabilities, especially in price-sensitive applications like pet litter and foundry sands.

Strict Mining Regulations Constrain Supply Growth

Environmental compliance costs for bentonite mining operations have increased by 28% since 2020 due to stricter reclamation requirements and water usage limitations. Several key producing regions now mandate biodiversity studies and community impact assessments before granting new permits, extending approval timelines to 18-24 months. In the western United States, water scarcity issues have forced some operations to implement expensive closed-loop systems. These regulatory burdens disproportionately affect smaller producers, potentially leading to further industry consolidation as only major players can sustain the rising compliance costs.

Alternative Materials Challenge Traditional Applications

Synthetic substitutes are gaining traction in several bentonite clay applications, with polymer-based drilling fluids capturing 15% market share in oilfield operations. Foundry industries are adopting silica-based alternatives for mold-making, while nanoclay composites threaten bentonite’s position in packaging applications. Although these alternatives often carry higher upfront costs, their superior performance characteristics and lower dosage requirements make them economically viable in high-value applications. Bentonite producers must innovate to maintain competitiveness, with material science advancements becoming crucial for long-term market positioning.

MARKET OPPORTUNITIES

Advanced Material Applications Open New Revenue Streams

Nanotechnology applications present significant growth potential, with modified bentonite clays demonstrating exceptional performance in polymer nanocomposites. The automotive and aerospace sectors are particularly interested in clay-reinforced materials that offer 40% weight reduction without compromising structural integrity. Pharmaceutical applications are also expanding, with purified bentonite serving as an excipient in slow-release drug formulations and gastrointestinal treatments. Research into bentonite-based battery components could further disrupt energy storage markets, with early-stage prototypes showing promise for next-generation lithium-ion technologies.

Sustainable Agriculture Drives Specialty Clay Demand

Premium agricultural applications represent a high-growth segment, with bentonite-based soil conditioners improving water retention in arid regions by up to 30%. Organic farming regulations are driving adoption of clay-based pesticides and fungicides, while livestock feed additives utilizing bentonite’s mycotoxin-binding properties continue gaining regulatory approval. The Asia-Pacific region’s push to enhance food security presents particular opportunities, with government subsidies in India and China supporting agricultural bentonite adoption. Value-added product formulations commanding 20-25% price premiums over conventional grades are reshaping producer strategies in this sector.

Circular Economy Initiatives Create Supply Chain Innovations

Closed-loop systems for bentonite recovery are gaining momentum, particularly in foundry and drilling applications where spent clay can be regenerated. Advanced thermal activation processes now enable 70-80% material reuse rates, significantly reducing lifecycle costs. Major European foundries have implemented circular systems that cut bentonite consumption by 40%, while oilfield service companies report 30% cost savings from fluid recycling programs. These sustainability-driven initiatives not only improve economics but also align with tightening environmental regulations and corporate ESG commitments across industrial sectors.

MARKET CHALLENGES

Geopolitical Factors Disrupt Supply Chains

Trade policies and export restrictions in key producing nations create supply uncertainties, with China’s recent export controls on premium bentonite grades causing 15-20% price spikes in Southeast Asian markets. Sanctions affecting Russian bentonite exports have forced European buyers to seek alternative sources, increasing logistics costs by 25% for some manufacturers. These geopolitical tensions highlight the market’s vulnerability to trade disruptions, particularly given the concentration of high-quality deposits in limited geographic regions. Diversification of supply sources remains an ongoing challenge for many end-use industries.

Quality Inconsistencies Hinder Market Expansion

Natural variations in bentonite composition create processing challenges, with viscosity and swelling capacity differing significantly even within single deposits. While major producers maintain rigorous quality control, smaller operations struggle to achieve batch-to-batch consistency required for pharmaceutical and food-grade applications. These quality issues have led to increased customer complaints in the cosmetics sector, where formulation stability depends on precise mineral characteristics. Standardization efforts through industry associations aim to address these concerns but face implementation challenges across global supply chains.

Technological Disruption Risks Traditional Business Models

Digital monitoring systems and automation are transforming bentonite applications, with smart drilling fluids incorporating sensors that reduce clay consumption by up to 35%. These advancements threaten traditional volume-based business models, forcing producers to shift toward value-added solutions and technical services. The foundry industry’s adoption of 3D printing and binder-jet technologies could further reduce bentonite demand in core-making applications. Companies must accelerate digital transformation and R&D investments to remain competitive in this evolving technological landscape, requiring capital expenditures that may strain smaller market participants.

Segment Analysis:

By Type

Sodium Bentonite Dominates the Market Due to Superior Water Absorption and Binding Properties

The bentonite clay market is segmented based on type into:

• Sodium bentonite

  • Subtypes: High purity, standard grade, and others

• Calcium bentonite

• Potassium bentonite

• Others (including alkyl ammonium treated bentonite)

By Application

Foundry and Metal Casting Segment Leads Due to Growing Industrial Applications

The market is segmented based on application into:

• Foundry and metal casting

• Iron ore pelletizing

• Civil engineering and construction

• Oil and gas drilling

• Personal care and cosmetics

• Others (including agriculture and pharmaceuticals)

By End-Use Industry

Metallurgy Sector Holds Significant Share Due to Growing Steel Production

The market is segmented based on end-use industry into:

• Metallurgy

• Construction

• Oil and gas

• Personal care and cosmetics

• Agriculture

COMPETITIVE LANDSCAPE

Key Industry Players

Strategic Acquisitions and Sustainability Initiatives Shape Market Competition

The global bentonite clay market exhibits a moderately consolidated structure, with MTI (AMCOL) and Imerys (S&B) collectively commanding over 25% market share in 2024. These industry leaders maintain dominance through vertical integration strategies controlling mining operations, processing facilities, and distribution networks across key markets.

While established players like Clariant and Ashapura continue to leverage their extensive product portfolios in foundry and construction applications, mid-sized competitors are gaining traction through specialized offerings. Fenghong New Material has emerged as a significant player in Asia-Pacific by focusing on pharmaceutical-grade bentonite, capitalizing on the region’s growing healthcare sector.

Recent market developments show companies increasingly prioritizing sustainability. LKAB Minerals invested $28 million in 2024 to develop low-carbon bentonite processing technologies, responding to tightening environmental regulations in Europe. Similarly, Bentonite Performance Minerals launched a recycled bentonite line for civil engineering applications, addressing the circular economy trend.

The competitive scenario continues evolving as Chinese manufacturers like Huawei Bentonite expand globally through aggressive pricing strategies. Meanwhile, US-based Wyo-Ben Inc maintains its market position through technological differentiation, recently patenting a novel bentonite activation process that improves absorption capacity by 18%.

List of Key Bentonite Clay Companies Profiled

• MTI (AMCOL) (U.S.)
• Imerys (S&B) (France)
• Clariant (Switzerland)
• Taiko Group (Malaysia)
• Ashapura (India)
• Huawei Bentonite (China)
• Fenghong New Material (China)
• LKAB Minerals (Sweden)
• Bentonite Performance Minerals (U.S.)
• Chang’An Renheng (China)
• Luoyang Qingfa (China)
• Kunimine Industries (Japan)
• Ningcheng Tianyu (China)
• Wyo-Ben Inc (U.S.)
• Xinjiang Nonmetallic Minerals (China)
• Black Hills Bentonite (U.S.)
• Anji Yu Hong Clay (China)
• Cimbar (U.S.)

Market competition is intensifying as companies diversify into high-value segments. While traditional applications like foundry sands remain vital, players are increasingly investing in specialized bentonite for cosmetics, pharmaceuticals, and environmental remediation. This strategic shift reflects changing demand patterns and the industry’s adaptation to broader sustainability trends.

BENTONITE CLAY MARKET TRENDS

Growing Demand in Construction and Infrastructure to Drive Market Expansion

The bentonite clay market is witnessing steady growth, primarily fueled by increasing applications in construction and infrastructure development. Bentonite’s unique swelling properties make it indispensable as a sealant in foundations, tunnels, and retaining walls. With global infrastructure investments projected to surpass $9 trillion annually by 2032, the demand for high-performance materials like bentonite is rising proportionally. Urbanization in emerging economies, coupled with stricter environmental regulations for landfill liners, further accelerates adoption. The versatility of bentonite in stabilizing soil and controlling water seepage has made it a preferred choice for large-scale projects, including highways and dams.

Other Trends

Expansion in Oil and Gas Drilling Applications

Bentonite clay continues to play a critical role in oil and gas drilling fluids due to its rheological and filtration control properties. As global energy demand persists, particularly in shale gas exploration, the need for high-quality drilling muds remains strong. Bentonite’s ability to form viscous suspensions under high pressure ensures efficient borehole stabilization and cuttings removal. With offshore drilling activities rebounding post-pandemic and unconventional extraction methods gaining traction, the market is expected to sustain consistent growth through 2032.

Rising Preference for Eco-Friendly Solutions in Agriculture

The agricultural sector is increasingly adopting bentonite clay as a natural soil amendment and animal feed additive. Farmers recognize its capacity to improve water retention in arid regions and bind toxins in contaminated soils. The shift toward organic farming practices has boosted demand, particularly in Europe and North America, where sustainable agriculture initiatives receive strong policy support. Bentonite’s role in reducing methane emissions from livestock—by up to 15% when mixed with feed—further enhances its environmental appeal. Meanwhile, rising concerns over food security and soil degradation in developing nations present new opportunities for market penetration.

Innovation in Cosmetic and Pharmaceutical Applications

Bentonite clay is gaining prominence in personal care and pharmaceutical formulations due to its detoxifying and soothing properties. The global natural cosmetics market, projected to grow at over 5% CAGR through 2032, increasingly incorporates bentonite in face masks, cleansers, and acne treatments. Its superior adsorption capacity makes it effective in medical applications such as wound care and antidiarrheal medications. Recent advancements in nano-bentonite formulations allow for enhanced drug delivery systems, opening avenues in precision medicine. While regulatory approvals remain a hurdle, research into bentonite’s antimicrobial properties suggests untapped potential.

Regional Analysis: Bentonite Clay Market

North America
The North American bentonite clay market is characterized by advanced industrial applications and stringent environmental regulations. The U.S. dominates regional consumption, with bentonite widely used in foundry sands, oil & gas drilling fluids, and construction sealing applications. Recent infrastructure investments under the Infrastructure Investment and Jobs Act ($550 billion allocated) are expected to boost demand for bentonite in civil engineering projects. However, competition from synthetic alternatives and environmental concerns around mining operations present challenges. The region maintains a technological edge in high-value applications like nanoclay composites, with major players like Bentonite Performance Minerals and Wyo-Ben Inc leading innovation.

Europe
Europe’s bentonite market is driven by comprehensive regulatory frameworks emphasizing sustainable mineral extraction and circular economy principles. The EU’s Critical Raw Materials Act has identified bentonite as important for industrial value chains, particularly in metal casting and wine purification applications. Germany and France remain key consumers, with growing demand for pharmaceutical-grade bentonite in personal care products. While environmental compliance costs are higher than global averages, European manufacturers like Clariant and Imerys have developed proprietary purification technologies to meet REACH standards. The shift toward bio-based foundry binders may impact conventional bentonite demand in mold-making applications.

Asia-Pacific
As the fastest-growing regional market, Asia-Pacific accounted for over 45% of global bentonite consumption in 2024. China’s massive foundry industry and India’s infrastructure boom drive demand, though product standardization remains inconsistent across developing markets. The region benefits from abundant natural reserves, particularly in Gujarat (India) and Inner Mongolia (China), but faces challenges with overcapacity in low-grade production. Japanese and South Korean manufacturers are pioneering advanced applications in battery technologies and wastewater treatment. While traditional uses dominate, rising environmental awareness is gradually increasing adoption of activated bentonite for pollution control applications across ASEAN nations.

South America
South America’s bentonite market shows moderate growth potential, constrained by economic volatility but supported by mining sector development. Brazil leads regional consumption, primarily in iron ore pelletizing where bentonite acts as a binder. Argentina’s Vaca Muerta shale formation presents opportunities for drilling-grade bentonite, though infrastructure limitations hinder full exploitation. The region benefits from high-quality calcium bentonite deposits but struggles with inconsistent quality control. Chile and Peru are emerging as niche markets for wine clarification applications, leveraging their thriving viticulture industries. Political uncertainty and currency fluctuations continue to deter large-scale investments in production capacity expansions.

Middle East & Africa
This emerging market demonstrates bifurcated growth patterns—GCC countries focus on oilfield applications while North African nations prioritize agriculture and construction uses. Saudi Arabia and the UAE are investing in local bentonite processing to reduce dependency on imports for drilling fluid applications. Morocco possesses significant reserves but lacks advanced processing capabilities. In Sub-Saharan Africa, bentonite usage remains limited to basic construction sealing applications, though urbanization trends may drive future demand. Regional instability and underdeveloped transport infrastructure remain key barriers, but strategic partnerships with Asian suppliers are beginning to modernize the supply chain.

Report Scope

This report presents a comprehensive analysis of the global and regional markets for Bentonite Clay, covering the period from 2024 to 2032. It includes detailed insights into the current market status and outlook across various regions and countries, with specific focus on:

• Sales, sales volume, and revenue forecasts

• Detailed segmentation by type (sodium, calcium) and application (foundry, construction, oil & gas, cosmetics)

In addition, the report offers in-depth profiles of key industry players, including:

• Company profiles

• Product specifications

• Production capacity and sales

• Revenue, pricing, gross margins

• Sales performance

It further examines the competitive landscape, highlighting the major vendors and identifying the critical factors expected to challenge market growth.

As part of this research, we surveyed Bentonite Clay companies and industry experts. The survey covered various aspects, including:

• Revenue and demand trends

• Product types and recent developments

• Strategic plans and market drivers

• Industry challenges, obstacles, and potential risks

FREQUENTLY ASKED QUESTIONS:

What is the current market size of Global Bentonite Clay Market?

-> Global Bentonite Clay market was valued at USD 1.36 billion in 2024 and is projected to reach USD 1.87 billion by 2032, growing at a CAGR of 4.1% during 2025-2032.

Which key companies operate in Global Bentonite Clay Market?

-> Key players include MTI (AMCOL), Imerys (S&B), Clariant, Ashapura, Huawei Bentonite, LKAB Minerals, and Wyo-Ben Inc, among others.

What are the key growth drivers?

-> Key growth drivers include increasing demand from foundry applications (35% market share), oil & gas drilling activities, and expanding cosmetic industry applications.

Which region dominates the market?

-> Asia-Pacific holds the largest market share (42% in 2024), while North America shows the fastest growth due to shale gas exploration.

What are the emerging trends?

-> Emerging trends include green mining practices, nano-bentonite applications, and pharmaceutical-grade clay development.

Read Full Report Here: https://www.24chemicalresearch.com/reports/266033/global-bentonite-clay-market 

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