The Global Bidets Market was valued at US$ 4093.9 million in 2022 and is projected to reach US$ 5394.3 million by 2029, growing at a Compound Annual Growth Rate (CAGR) of 4.0% during the forecast period (2023–2029). This growth is being driven by rising health and hygiene awareness, increasing adoption in households and commercial spaces, surging demand from emerging economies, and the accelerating integration of smart and eco-friendly bidet technologies across residential and public sectors.

As the bathroom and personal care industry transforms toward enhanced hygiene practices and sustainable solutions, the spotlight is on the key manufacturers who are driving innovation, user comfort, and water-efficient designs. In this blog, we profile the Top 10 Companies in the Bidets Industry—a mix of established sanitaryware giants, tech innovators, and hygiene specialists shaping the future of global personal sanitation.

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🔟 1. TOTO Ltd.

Headquarters: Kitakyushu, Fukuoka Prefecture, Japan
Key Offering: Washlet bidet seats, Conventional Bidets, Add-on Bidets

TOTO stands as a pioneer in the bidet market, renowned worldwide for its Washlet series that revolutionized personal hygiene since the 1980s. The company offers advanced bidet functions integrated into toilet seats, featuring warm water cleansing, heated seats, and deodorization. TOTO’s products cater to both household and commercial applications, with a strong emphasis on seamless integration into existing bathroom setups. Their commitment to quality has made them a dominant force, particularly in Asia and North America, where hygiene-conscious consumers seek premium sanitation solutions.

Because of its long-standing reputation, TOTO continues to expand its reach by incorporating user-friendly features that address diverse needs, from elderly care to daily convenience. Furthermore, the company’s focus on durable, easy-to-maintain designs ensures long-term reliability in high-traffic environments like hotels and hospitals.

Innovation Initiatives:

• Development of eWater+ technology for hygienic nozzle cleaning using electrolyzed water

• Integration of smart controls via mobile apps for customized user experiences

• Expansion of eco-mode features to reduce water and energy consumption

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9️⃣ 2. LIXIL Corporation

Headquarters: Tokyo, Japan
Key Offering: INAX bidets, Bidet Showers, Wall-hung Bidets

LIXIL, through its INAX brand, delivers a wide array of bidet solutions that blend traditional craftsmanship with modern functionality. Operating globally, the company supplies bidets to residential homes, public facilities, and luxury developments. Their products emphasize ergonomic design and water-saving mechanisms, making them ideal for sustainable bathroom renovations. LIXIL’s presence in over 150 countries underscores its role in promoting hygienic practices beyond conventional toilet paper use.

However, what sets LIXIL apart is its ability to adapt to regional preferences, offering customizable options that comply with local plumbing standards. This flexibility has helped the company capture significant market share in Europe and Asia-Pacific, where urban living drives demand for compact, efficient sanitation tools.

Innovation Initiatives:

• Launch of touchless bidet controls to enhance hygiene in public spaces

• Partnerships with architects for integrated smart bathroom systems

• Investment in recyclable materials for eco-friendly product lines

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8️⃣ 3. Kohler Co.

Headquarters: Kohler, Wisconsin, USA
Key Offering: C3 bidet seats, Add-on Bidets, Freestanding Bidets

Kohler excels in premium bidet offerings that combine aesthetics with advanced hygiene features. The company’s C3 series includes personal cleansing wands, adjustable water pressure, and air drying options, appealing to upscale consumers in North America and Europe. Kohler’s bidets are often featured in high-end residential and hospitality projects, where design and performance intersect to elevate user experience.

Moreover, Kohler’s engineering prowess ensures compatibility with various toilet models, making retrofitting straightforward for homeowners. This approach not only boosts accessibility but also aligns with the growing trend of home upgrades focused on health and wellness.

Innovation Initiatives:

• Introduction of UV sanitization in bidet nozzles for superior cleanliness

• Voice-activated controls for hands-free operation

• Targets for carbon-neutral manufacturing by 2035

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7️⃣ 4. Villeroy & Boch AG

Headquarters: Mettlach, Germany
Key Offering: Architectura Bidets, Conventional Bidets, Designer Bidet Seats

Villeroy & Boch brings European elegance to the bidet market with its collection of ceramic-based fixtures that prioritize both form and function. Known for its heritage in tableware and sanitary ceramics, the company offers bidets that integrate seamlessly into luxurious bathroom ensembles. Their products are popular in commercial settings like spas and hotels across Europe, where refined hygiene solutions are essential.

Because of stringent quality controls, Villeroy & Boch’s bidets withstand rigorous use while maintaining aesthetic appeal. Furthermore, the company’s emphasis on timeless designs ensures longevity, appealing to consumers seeking durable investments in home comfort.

Innovation Initiatives:

• Hybrid bidet-toilet combinations to save space in modern bathrooms

• Europe’s advanced ceramic glazing for antibacterial surfaces

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6️⃣ 5. ROCA Sanitario, S.A.

Headquarters: Barcelona, Spain
Key Offering: Inspira Bidets, Bidet Showers, Wall-mounted Models

ROCA is a Spanish leader in bathroom solutions, providing bidets that emphasize minimalist design and efficient water use. The company’s range includes both standalone and integrated bidets, serving households and commercial venues in Europe and Latin America. ROCA’s focus on innovation has positioned it as a go-to for eco-conscious renovations, with products certified for low water consumption.

In addition, ROCA’s global distribution network facilitates quick access to its hygienic solutions, supporting the shift toward bidet adoption in water-scarce regions. This strategic outreach helps address cultural barriers while promoting health benefits like reduced irritation and improved cleanliness.

Innovation Initiatives:

• Water-saving aerators in bidet nozzles reducing usage by up to 50%

• Collaborations with designers for bespoke commercial installations

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5️⃣ 6. Geberit AG

Headquarters: Jona, Switzerland
Key Offering: AquaClean bidets, Add-on Seats, Concealed Cistern Systems

Geberit specializes in behind-the-wall technology, offering bidet seats like the AquaClean that provide whisper-quiet operation and precise cleansing. Dominant in Europe, the company supplies to residential and public sectors, where reliability and discretion are paramount. Their systems integrate effortlessly, enhancing bathroom functionality without compromising space.

However, Geberit’s strength lies in its plumbing expertise, ensuring leak-proof installations that last for decades. This reliability fosters trust among installers and end-users alike, driving steady market penetration in aging populations seeking assisted hygiene options.

Innovation Initiatives:

• Current output: Millions of units annually with focus on user-centric design

• Target: Expansion to 20% smart bidet portfolio by 2026

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4️⃣ 7. Hocheng Group (HCG)

Headquarters: New Taipei City, Taiwan
Key Offering: HCG Bidets, Bidet Showers, Economy Models

HCG serves the Asia-Pacific region with affordable yet robust bidet solutions, including handheld showers and seat attachments. As a key player in Taiwan and Southeast Asia, the company focuses on mass-market accessibility, equipping households and schools with hygienic alternatives. Their products balance cost and quality, making bidet technology viable for emerging economies.

Furthermore, HCG’s local manufacturing reduces lead times, allowing rapid response to regional demands like post-pandemic hygiene surges. This agility positions them strongly against global competitors in price-sensitive markets.

Innovation Initiatives:

• Affordable add-on kits for easy toilet upgrades

• R&D into portable bidet devices for travel and outdoor use

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3️⃣ 8. Duravit AG

Headquarters: Hornberg, Germany
Key Offering: ME by Starck Bidets, Designer Conventional Bidets

Duravit crafts artistic bidets that fuse German precision with Italian-inspired design from partners like Philippe Starck. Their lineup targets premium residential and boutique hotel markets in Europe and the Middle East. Duravit’s bidets feature sensual curves and hygienic glazes, elevating bathrooms to statement pieces.

Because of collaborations with renowned designers, Duravit’s offerings appeal to aesthetics-driven consumers. However, underlying this beauty is solid functionality, with self-cleaning features that maintain hygiene standards effortlessly.

Innovation Initiatives:

• Antibacterial WonderGliss coating on all ceramic surfaces

• Public-private ties for sustainable material sourcing

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2️⃣ 9. Panasonic Corporation

Headquarters: Osaka, Japan
Key Offering: Healthy Living Bidets, Smart Add-on Seats, IoT-Enabled Models

Panasonic integrates electronics into bidets, offering models with deodorizers, night lights, and app connectivity for personalized settings. Strong in Japan and expanding to Asia and North America, their products emphasize health monitoring alongside cleansing. Panasonic’s tech-forward approach attracts younger demographics seeking connected home solutions.

Moreover, the company’s energy-efficient designs align with global sustainability goals, using minimal power for features like auto-open lids. This blend of innovation and efficiency bolsters Panasonic’s competitive edge in the smart bathroom segment.

Innovation Initiatives:

• Aims for 50% IoT-integrated bidets by 2025

• Expansion of health-tracking features in consumer models

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1️⃣ 10. Brondell Inc.

Headquarters: Minneapolis, Minnesota, USA
Key Offering: Swash Bidet Seats, CleanSpa Bidet Showers, Eco-friendly Add-ons

Brondell focuses on sustainable bidet technology, with the Swash series featuring bidets that save thousands of gallons of water annually compared to toilet paper. Catering to eco-aware consumers in North America, their products support residential upgrades and green building certifications. Brondell’s distribution through major retailers enhances accessibility for U.S. households.

In addition, Brondell’s commitment to non-toxic materials and simple installations democratizes bidet use. This user-centric strategy, combined with rigorous testing, ensures satisfaction and repeat business in a market increasingly valuing environmental impact.

Innovation Initiatives:

• End-to-end water-saving solutions for global households

• Partnerships with sustainability organizations for product certification

Read Full Report: Bidets Market – View in Detailed Research Report

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🌍 Outlook: The Future of the Bidets Market Is Smarter and More Hygienic

The bidets market is undergoing a dynamic shift. While conventional models still hold the majority share at about 55%, the industry is investing heavily in smart alternatives, water-efficient technologies, and integrated bathroom ecosystems. With Asia-Pacific leading at 45% market share and Europe at 30%, growth is accelerating in regions prioritizing personal health post-COVID.

This evolution reflects broader trends in consumer behavior, where hygiene isn’t just a necessity but a lifestyle choice. As populations age and urbanize, bidets offer practical solutions for mobility-impaired individuals and those seeking superior cleanliness. The household segment dominates applications, but commercial demand in hotels and healthcare is rising, driven by regulatory pushes for public sanitation upgrades.

Key market segments include conventional bidets for traditional setups, bidet showers for portable hygiene, and add-on bidets for easy retrofits. Regionally, China and Japan spearhead innovation, while North America’s adoption grows through e-commerce and awareness campaigns. Challenges like initial costs persist, but declining prices and incentives for water conservation are easing barriers.

Looking ahead, the integration of AI for predictive maintenance and antimicrobial materials will define premium offerings. Manufacturers are also exploring biodegradable components to minimize environmental footprint, aligning with global sustainability mandates. By 2029, expect widespread acceptance as bidets become standard in new constructions worldwide.

📈 Key Trends Shaping the Market:

• Rapid expansion of smart bidet features in Asia and North America

• Regulatory incentives for water-saving fixtures in Europe and the Middle East

• Digitalization of sales through online platforms and virtual try-ons

• Brand collaborations for customized hygiene solutions in commercial spaces

Read Full Report: Bidets Market – View in Detailed Research Report

The companies listed above are not only enhancing global hygiene—they’re spearheading the comfortable and sustainable sanitation revolution.

To delve deeper into market dynamics, competitor strategies, and segment forecasts, the comprehensive report provides quantitative insights on revenues, sales volumes, and regional breakdowns from 2018 to 2029. It analyzes top players’ shares, with the leading five holding 55% of the market, and explores growth opportunities in underserved areas like South America and Africa.

Furthermore, the report covers upstream suppliers of ceramics and electronics, downstream distributors, and emerging risks such as supply chain disruptions. With detailed chapter breakdowns on competitive landscapes, type and application segments, and policy impacts, stakeholders can craft informed strategies amid evolving consumer preferences for hygienic, eco-friendly living.

In summary, as hygiene standards rise and technology advances, the bidets industry promises robust expansion. Businesses eyeing this space should prioritize innovation in user experience and sustainability to capture emerging demands effectively.