The global NVH Material market was valued at US$ 22200 million in 2022 and is projected to reach US$ 27600 million by 2029, at a CAGR of 3.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

NVH Material stands for noise, vibration, and harshness, encompassing the audible sounds passengers hear, the tactile vibrations they feel, and the overall impact of road impacts on vehicle comfort. This comprehensive metric serves as a key indicator of automotive quality, with approximately one-third of all vehicle issues linked directly to NVH performance. As automakers strive to enhance rider experience and meet stringent regulatory standards, NVH materials have become integral to modern vehicle design, helping to isolate and dampen unwanted disturbances for a smoother, quieter ride.

The NVH material market plays a crucial role in the automotive sector, driven by rising consumer expectations for refined driving experiences, advancements in electric vehicle architecture, and the push toward lighter, more efficient components. While challenges like supply chain disruptions from global events persist, opportunities abound in emerging markets and innovative material technologies that balance performance with sustainability. Key growth factors include the expansion of electric vehicles, where NVH management is vital due to the absence of engine noise masking other sounds, and the ongoing globalization of automotive production.

Read Full Report Here: NVH Material Market – View in Detailed Research Report 

Segmentation by Product Type

The NVH material market can be segmented into three primary product categories, each addressing specific sources of noise, vibration, and harshness in vehicles. These materials, ranging from rubbers and foams to composites and felts, are engineered to absorb, isolate, or dissipate energy effectively, ensuring compliance with industry standards and enhancing overall vehicle dynamics.

1. Body NVH Material

Body NVH materials are designed primarily for the vehicle’s exterior and interior structures, including door panels, floorings, and roof liners. These components focus on reducing airborne noise, structural vibrations transmitted through the chassis, and harshness from road irregularities. Typically composed of rubber shock absorbers, acoustic foams, and damping sheets, body NVH materials form the first line of defense against external disturbances, contributing significantly to cabin comfort.

• Market Insight: Body NVH materials represent the largest segment, accounting for over 50% of the market share due to their widespread use in passenger compartments. They are essential in modern vehicles where quiet interiors are a selling point, particularly as automakers integrate advanced infotainment systems that demand low background noise levels. However, the shift toward lightweighting for fuel efficiency is prompting innovations in thinner, high-performance alternatives without compromising efficacy.

• Trend: With the rise of electric vehicles, body NVH materials are evolving to handle unique challenges like road and tire noise, which become more prominent without engine sound. Manufacturers in Asia-Pacific, the largest regional market with over 20% share, are leading in cost-effective solutions that meet both performance and regulatory demands.

2. Engine NVH Material

Engine NVH materials target vibrations and noises emanating from powertrains, including mounts, covers, and encapsulation systems. These materials, often featuring viscoelastic polymers and metal-rubber hybrids, isolate engine vibrations from the chassis while muffling exhaust and combustion sounds. Their role is critical in maintaining structural integrity and preventing noise propagation into the passenger area, especially in high-performance or hybrid engines.

• Market Insight: This segment is gaining traction as engines become more efficient and compact, generating concentrated vibrations that require precise damping. Global top players like Sumitomo Riko and Autoneum, which together hold significant market shares, are investing in advanced engine encapsulations that reduce NVH by up to 30% in hybrid systems. The segment’s growth is steady, supported by the automotive industry’s focus on refinement.

• Trend: The transition to electric and hybrid powertrains is reshaping demand, with engine NVH materials adapting to quieter operations by emphasizing vibration isolation over noise suppression. In Europe and North America, regions commanding over 30% of the global market each, stricter emission and noise regulations are driving adoption of premium, durable materials.

3. Other NVH Materials

Other NVH materials encompass specialized products for ancillary systems, such as suspension bushings, HVAC components, and electronic enclosures. These versatile materials, including advanced composites and sound-deadening coatings, address niche NVH issues in non-structural areas, providing holistic solutions for overall vehicle acoustics and ride quality.

• Market Insight: Though smaller in volume, this category is poised for expansion as vehicles incorporate more electronics and complex systems. It benefits from cross-industry applications, with automotive giants like Faurecia exploring multi-functional materials that combine NVH control with thermal management. Demand is influenced by aftermarket needs, where repairs and upgrades sustain steady sales.

• Trend: Sustainability trends are pushing for recyclable “other” NVH materials, aligning with global efforts to reduce vehicle weight and environmental impact. In emerging markets like India and Brazil, affordable innovations in this segment are helping local manufacturers compete internationally.

Read Full Report Here: NVH Material Market – View in Detailed Research Report 

Segmentation by Application

Applications of NVH materials highlight their versatility across vehicle types, where they mitigate specific NVH challenges inherent to different operational environments. From urban commuting in sedans to long-haul trucking, these materials ensure safety, comfort, and durability, directly impacting consumer satisfaction and brand loyalty in the competitive automotive landscape.

1. Passenger Vehicle

Passenger vehicles, including sedans, SUVs, and compact cars, rely heavily on NVH materials to create serene cabins for daily commuting and family travel. These applications involve comprehensive layering in doors, dashboards, and seats to counter road noise, wind turbulence, and minor vibrations, prioritizing luxury and refinement in consumer-grade automobiles.

• Insight: Passenger vehicles dominate the application segment, driven by mass-market demand and the premium on quiet rides in electric models. As urban populations grow, enhanced NVH solutions are becoming standard, with materials like rubber absorbers reducing interior noise by significant margins.

• Trend: The surge in electric passenger vehicles is amplifying needs for advanced NVH, as tire-road interactions become the primary noise source. Asia-Pacific’s booming middle class is fueling this segment, with China leading as the largest market contributor.

2. Commercial Vehicle

Commercial vehicles, such as trucks, buses, and vans, utilize robust NVH materials to handle heavy loads, prolonged operations, and rugged terrains. Focus areas include cab insulation, chassis damping, and exhaust shielding to minimize driver fatigue and comply with occupational health standards in logistics and transport sectors.

• Insight: This application is vital for fleet operators, where NVH reduction translates to lower maintenance costs and higher productivity. Materials here emphasize durability under stress, with global suppliers like Zhuzhou Times providing tailored solutions for heavy-duty use.

• Trend: Electrification in commercial fleets is introducing new NVH dynamics, such as regenerative braking vibrations, prompting innovations in adaptive damping systems. Europe’s regulatory push for quieter urban deliveries is accelerating adoption in this area.

Download FREE Sample Report: NVH Material Market – View in Detailed Research Report

Segmentation by End-User

1. Automotive OEMs

Original Equipment Manufacturers (OEMs) in the automotive industry are the primary end-users, integrating NVH materials during vehicle assembly to meet design specifications and quality benchmarks. These large-scale producers prioritize scalable, cost-effective solutions that align with production volumes and global supply chains.

• Insight: OEMs command the largest share, as NVH performance directly influences vehicle ratings and sales. With top companies like Tuopu and Cooper Standard supplying key components, OEMs benefit from integrated systems that enhance overall quality.

• Trend: The focus on connected and autonomous vehicles is increasing demands for sophisticated NVH, where cabin comfort supports driver assistance technologies. North American OEMs are at the forefront, leveraging local innovation hubs.

2. Tier 1 Suppliers

Tier 1 suppliers provide assembled NVH systems to OEMs, specializing in modules like dashboard assemblies and engine covers. They bridge design and manufacturing, ensuring materials meet performance criteria while optimizing for weight and acoustics.

• Insight: This group holds substantial market influence, with firms like 3M and Henkel developing proprietary damping technologies. Their role in customization drives efficiency across the supply chain.

• Trend: Supply chain resilience post-COVID is pushing Tier 1s toward regional sourcing, particularly in Europe, to mitigate disruptions and maintain delivery timelines.

3. Aftermarket Providers

Aftermarket end-users focus on replacement and upgrade NVH parts for aging vehicles, catering to repair shops and enthusiasts seeking improved comfort. This segment sustains demand through accessible, retrofit-friendly materials that extend vehicle lifespan.

• Insight: Though smaller, the aftermarket is growing with vehicle parc expansion, especially in developing regions. Providers like STP offer user-friendly kits that address wear-induced NVH issues.

• Trend: Rising interest in vehicle personalization is boosting premium aftermarket NVH upgrades, particularly for electric conversions in mature markets like Japan.

4. Research and Development Institutions

Research institutions and academic bodies test and innovate NVH materials, exploring new composites and simulation tools to push industry boundaries. Their work informs future standards and fosters collaborations with commercial players.

• Insight: This end-user segment incubates breakthroughs, such as bio-based dampers, influencing long-term market directions. Partnerships with players like Adler Pelzer Group accelerate tech transfer.

• Trend: Increased funding for sustainable mobility research in South Korea and Australia is enhancing NVH material R&D, promising eco-friendly alternatives.

5. Industrial and Non-Automotive Users

Beyond autos, industrial users apply NVH materials in machinery, appliances, and construction equipment to control operational noise and vibrations. This diverse group values versatile, high-durability options for non-vehicle applications.

• Insight: Industrial adoption provides stable, albeit slower-growing, demand, with materials adapted for heavy equipment. Companies like Asimco Technologies serve this niche effectively.

• Trend: The push for quieter industrial environments, especially in the Middle East and Africa, is expanding cross-sector use of automotive-derived NVH tech.

The NVH material market is comprehensively analyzed through its segmentation framework. By product type, body materials lead due to their broad applicability, while engine and other categories offer specialized growth. By application, passenger vehicles hold sway, but commercial segments are vital for logistics evolution. By end-user, OEMs and suppliers dominate, yet research and aftermarket areas inject innovation and longevity into the ecosystem.

Read Full Report Here: NVH Material Market – View in Detailed Research Report 

Download FREE Sample Report: NVH Material Market – View in Detailed Research Report