Latex-bonded Airlaid Paper Market, Global Outlook and Forecast 2024-2030

In Business Insights
September 13, 2025

The global Latex-bonded Airlaid Paper market continues to demonstrate steady expansion, with its valuation reaching USD 303.2 million in 2023. According to comprehensive industry analysis, the market is projected to grow at a CAGR of 2.2%, reaching approximately USD 363.3 million by 2030. This growth trajectory is primarily fueled by increasing applications in hygiene products, consumer wipes, and food packaging sectors, particularly in developing regions where demand for high-absorption, soft, and biodegradable materials is accelerating.

Latex-bonded airlaid paper has become indispensable in modern absorbent product manufacturing due to its superior liquid retention properties and breathability. The material’s compatibility with natural fibers and sustainability attributes make it increasingly preferred by brands transitioning toward eco-conscious production. With regulatory pressures mounting against single-use plastics, manufacturers are investing heavily in bio-based latex bonding technologies to meet stricter environmental standards.

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Market Overview & Regional Analysis

North America currently commands the largest market share at 38%, driven by sophisticated hygiene product manufacturing and stringent food safety regulations. The region benefits from established supply chains with major producers like Georgia-Pacific and Glatfelter maintaining significant production capacities. However, recent capacity expansions in Asia-Pacific, particularly China, are reshaping global trade flows.

Europe maintains strong growth momentum through sustainable innovation, with the EU’s Single-Use Plastics Directive accelerating latex-bonded solutions in food service applications. Emerging markets in Southeast Asia show exceptional promise, with Vietnam and Indonesia emerging as new manufacturing hubs for hygiene products. Latin America’s growth remains constrained by raw material import dependencies, though local production initiatives are gaining traction.

Key Market Drivers and Opportunities

The market is propelled by three foundational trends: global aging populations driving adult incontinence product demand, heightened food safety standards requiring advanced absorption layers, and the rapid expansion of e-commerce boosting premium packaging needs. Feminine hygiene products account for 42% of global consumption, followed by consumer wipes (28%) and food pads (15%).

Significant opportunities exist in developing compostable variants and integrating antimicrobial properties for medical applications. The disruptive potential of plant-based latex alternatives and the untapped potential in African hygiene markets present compelling avenues for strategic investment. Recent advancements in high-grammage (>100 gsm) variants are opening new industrial wipes applications previously dominated by synthetic materials.

Challenges & Restraints

The market faces headwinds from volatile natural rubber prices, inefficient recycling streams for composite materials, and competition from spunbond alternatives. Regulatory fragmentation across regions creates compliance complexities for global players, while trade tensions have disrupted established latex supply chains. Production concentration among few major manufacturers creates vulnerability to operational disruptions, as witnessed during recent energy crises in Europe.

Emerging concerns about latex allergies are driving reformulation challenges, while the higher cost structure compared to synthetic alternatives continues to limit penetration in price-sensitive markets. The industry must navigate these obstacles while maintaining the delicate balance between performance, sustainability, and cost competitiveness.

Market Segmentation by Type

  • 50-100 gsm
  • ? 100 gsm

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Market Segmentation by Application

  • Feminine Hygiene
  • Consumer Wipes
  • Adult Incontinence
  • Industrial Wipes
  • Tabletop and Napkins
  • Food Pads
  • Other

Market Segmentation and Key Players

  • Glatfelter
  • Georgia-Pacific
  • McAirlaid’s Vliesstoffe
  • Duni AB
  • EAM Corporation/Domtar
  • Fitesa
  • Oji Kinocloth
  • Kinsei Seishi
  • M&J Airlaid Products
  • Main S.p.A.
  • SharpCell
  • National Nonwovens
  • China Silk (Shanghai) New Material Technology
  • Qiaohong New Materials
  • Ningbo Qixing Nonwoven
  • Elite Paper

Report Scope

This report presents a comprehensive analysis of the global and regional markets for Latex-bonded Airlaid Paper, covering the period from 2024 to 2030. It includes detailed insights into the current market status and outlook across various regions and countries, with specific focus on:

  • Sales, sales volume, and revenue forecasts

  • Detailed segmentation by type and application

In addition, the report offers in-depth profiles of key industry players, including:

  • Company profiles

  • Product specifications

  • Production capacity and sales

  • Revenue, pricing, gross margins

  • Sales performance

It further examines the competitive landscape, highlighting the major vendors and identifying the critical factors expected to challenge market growth.

As part of this research, we surveyed Latex-bonded Airlaid Paper manufacturers and industry experts. The survey covered various aspects, including:

  • Revenue and demand trends

  • Product innovations and technological developments

  • Strategic expansion plans and market drivers

  • Industry challenges, barriers to entry, and risk factors

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