Top 10 Companies in the Highly Colored Gel Staining Industry (2025): Market Leaders Driving Color Innovation

In Business Insights
September 12, 2025

The Global Highly Colored Gel Staining Market was valued at USD 298.7 Million in 2023 and is projected to reach USD 412.4 Million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.7% during the forecast period (2024–2030). This expansion reflects growing demand across furniture manufacturing, automotive refinishing, and architectural woodworking industries for advanced coloring solutions that combine durability with vibrant aesthetics.

As design trends shift toward bold, saturated colors in both residential and commercial spaces, manufacturers are responding with innovative gel stain formulations that offer superior coverage and consistency. Here we examine the Top 10 Companies in the Highly Colored Gel Staining Industry—market innovators who are redefining surface finishing technology.


🔟 1. General Finishes

Headquarters: East Troy, Wisconsin, USA
Key Offering: Gel Stain (26 colors), High Performance Top Coat

General Finishes leads the North American market with its proprietary oil-modified water-based formula that maintains the workability of traditional oil stains while offering water-based cleanup. Their concentrated pigment system delivers uniform results across diverse wood species.

Innovation Highlights:

  • Fast-drying formula (recoat in 3-4 hours)

  • Certified low-VOC across all product lines

  • Specialty formulas for difficult substrates

Download FREE Sample Report: Highly Colored Gel Staining Market – View in Detailed Research Report


9️⃣ 2. Minwax

Headquarters: Upper Saddle River, New Jersey, USA
Key Offering: Gel Stain (18 colors), Oil-Modified Polyurethane

As a subsidiary of Sherwin-Williams, Minwax benefits from extensive R&D capabilities, producing gel stains with industry-leading color retention. Their proprietary resin technology prevents blotchiness even on porous woods.

Innovation Highlights:

  • Penetrating oil formula for deep grain enhancement

  • Extended open time (45+ minutes)


8️⃣ 3. Old Masters

Headquarters: Grand Rapids, Michigan, USA
Key Offering: Gel Stain (32 colors), Wiping Stain

Old Masters specializes in high-pigment gel stains containing significantly more colorants than standard formulations. Their proprietary suspension system maintains consistent viscosity during application.

Innovation Highlights:

  • Industry-leading color depth and saturation

  • UV-resistant formulations for exterior applications


7️⃣ 4. Bartley

Headquarters: Medford, Oregon, USA
Key Offering: Gel Stain (22 colors), Lacquer Stain

Bartley’s professional-grade gel stains feature optimized pigment-to-binder ratios for superior performance in production environments. Their alcohol-based formulas offer rapid drying without sacrificing penetration.

Innovation Highlights:

  • Tannin-blocking technology for problematic woods

  • Cleanup with mineral spirits or lacquer thinner

Download FREE Sample Report: Highly Colored Gel Staining Market – View in Detailed Research Report


6️⃣ 5. Rust-Oleum

Headquarters: Vernon Hills, Illinois, USA
Key Offering: Gel Stain (12 colors), Permashine Finish

Rust-Oleum’s gel stains stand out for their multi-surface compatibility, effectively adhering to wood, metal, and previously finished surfaces. Their Varathane line offers professional results with homeowner-friendly application.

Innovation Highlights:

  • Built-in UV protection

  • One-coat coverage for most applications


5️⃣ 6. Dixie Belle Paint Company

Headquarters: Milton, Florida, USA
Key Offering: Gel Stain (16 colors), Chalk Mineral Paint

Specializing in furniture refinishing, Dixie Belle offers mineral-based gel stains that chemically bond with wood fibers. Their water-based formulas provide oil-like performance with easier cleanup.

Innovation Highlights:

  • Low-odor, VOC-compliant formulations

  • Environmentally friendly ingredients


4️⃣ 7. Unicorn Spit

Headquarters: Lake Zurich, Illinois, USA
Key Offering: Gel Stain (24 colors), Glazing Gel

This creative brand revolutionized gel stains with extended open time formulations perfect for artistic techniques. Their concentrated pigments allow dramatic color dilution without losing intensity.

Innovation Highlights:

  • 8+ hour working time

  • Phthalate-free plasticizer system


3️⃣ 8. Retique It

Headquarters: Holland, Ohio, USA
Key Offering: Gel Stain (14 colors), Recolor Liquid Wood Stain

Retique It developed breakthrough technology allowing gel stains to bond with non-porous surfaces like laminate and vinyl—previously impossible with traditional stains.

Innovation Highlights:

  • Hybrid polymer adhesion technology

  • No sanding required on most surfaces


2️⃣ 9. American Walnut

Headquarters: Akron, Ohio, USA
Key Offering: Gel Stain (8 colors), Wood Dye

American Walnut produces museum-quality gel stains using historical pigment sources for period-correct finishes. Their concentrated formulas deliver unmatched color accuracy.

Innovation Highlights:

  • Archival lightfastness ratings

  • Micro-abrasion resistant formulations


1️⃣ 10. Olympic

Headquarters: Cleveland, Ohio, USA
Key Offering: Gel Stain (10 colors), Maximum Stain+Seal

As a PPG brand, Olympic incorporates nano-ceramic particles into their gel stains for enhanced durability. Their all-in-one stain and sealer products simplify finishing processes.

Innovation Highlights:

  • Advanced moisture protection technology

  • Smart color-matching systems

Read Full Report: Highly Colored Gel Staining Market – View in Detailed Research Report


🖌️ Outlook: The Future of Surface Coloring Technology

The highly colored gel staining industry is undergoing significant transformation as manufacturers address emerging demands for performance, sustainability, and application versatility.

🌈 Key Market Trends:

  • Growing preference for water-based formulations with oil-like performance

  • Development of multi-surface compatible products

  • Integration of smart technology in color matching

  • Expanding applications in automotive and marine refinishing

Read Full Report: Highly Colored Gel Staining Market – View in Detailed Research Report

These industry leaders continue to push boundaries, transforming gel stains from simple coloring agents into sophisticated finishing systems that meet the evolving needs of professionals and DIY enthusiasts alike.